The Bottom Line to Successful Search Engine Marketing

The bottom line to successful search engine optimization services consists of the following six steps to effective internet marketing in search.

6 STEPS TO SUCCESSFUL SEARCH ENGINE MARKETING

    Since the inception of the Internet, one of its most popular uses has been Search.  As a result, Search Engines, such as Google, Yahoo and Bing have became prevalent and Search Engine Marketing has become a viable way for businesses to market themselves online.  But due to fact that you usually have extensive competition when participating in Search Engine Marketing, the successful company needs to know, and adhere, to all of the following practical steps, in order to be successful in search and related internet marketing ideas.

1)    Conduct Comprehensive Keyword Research

Preparatory to undertaking your Search Engine Marketing Program you must devote the time, money and energy to conducting comprehensive Keyword Research. Start with the Google Keyword Tool which is free to utilize.  You may go through mulptiple rounds of research to really find all the terms that relate to your company, but don't worry.  A really good set of keyword research may turn up nearly 1500 search terms that work for you...maybe even more. One client we did Keyword Research for had nearly 50,000 applicable terms at the end of their keyword research project.  Once you have completed your Keyword Research, prioritize the search terms intowinnable keywords for your company, meaning those you have a probable chance of winning a Page One ranking.  

Obviously, determining winnability is a vital step, so we use three strategic indicators to help us weed down our list into those that we might potentially win a page one ranking on in Google, Yahoo or Bing.  1st is any term under 2500 a month in Google Global Search Volume. 2nd is any term costing under $2.25 per Google PPC. And 3rd is any term ranking under 45% per the SEOmoz Difficulty Ranking. 

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