As non profit fund raising professionals, Pathmaker Marketing often starts by asking our clients, "What is unique about your ministry or non profit organization that separates you from the rest?" Isolate that area of differentiation and then determine the ways you might convey that uniqueness online. One idea for accomplishing this objective is to think about the ways you already provide ministry:
- Do you have a radio show? Then place your radio broadcasts online in MP3 format.
- Do you preach sermons? Then have your messages converted into MP3 format and upload them online for people to hear 24/7.
- Do you have a television ministry? Then convert your TV programs into QuickTime or Windows Media file formats for online viewing. You can even upload your shows to YouTube or other online video portals.
- Do you have a drama ministry you can videotape? Then do the same.
- Are you a prolific writer? Then consider:
- Publishing your books online as e-books or using print-on-demand processing.
- Developing white papers on subjects of expertise for you.
- Creating an online library replete with articles on various topics of relevance to your audience.
- Starting a blog.
The key here is to isolate what ministries or services you provide offline, particularly those that are especially unique, and then determine if you can provide or enhance them through non profit marketing online.
