Did you know that Americans spend more than two and a half billion hours online each week? According to a recent Harris Poll, more than 80% of us-184 million people-are now online for an average of 14 hours weekly.[1] And trends in nonprofit giving indicate that more people are likely to give online in the coming years.[2] Email marketing can help you take advantage of this trend and reach more people through targeted messages.
Okay. But we have a Web site that gets lots of traffic, and even donations. And we send out a monthly enewsletter. Isn't that enough online marketing?
Frankly, NO. Not only is email marketing one of the most effective channels for fundraising, it has many benefits that you can't get from a Web site alone. And email fundraising is different than just emailing. Business email or enewsletters convey information or perhaps get a response to a short question. Emarketing is a call to action-its purpose is to get readers to click to a Web page and complete a form, request a response, or make a gift.
Learn more about some of the advantages you can gain from email fundraising, click HERE.
No comments:
Post a Comment