Sunday, March 31, 2013

Take Pride on Your Graphic Design


At Pathmaker Marketing LLC we have a whole army of designers standing by to help you ensure that all of your Graphic endeavors are something that you can take great pride in, and that will be ever memorable to those who view them! While beauty is in the eye of the beholder, "cheesy” is pretty much universally accepted as being undesirable!

While many people may not realize it, Graphic Design is an area that you DO NOT want to skimp on. For a relatively small investment you can make sure that your company looks like a million bucks on the Internet. For example, you can have a really top flight looking Website for a mere $1500 - $2000. And, for another $1000 or so you can even add FLASH to it as well!

Though somewhat of a cliché, you don’t get a second chance to make a first impression and, if you aren’t careful, your Websitecan actually work to bring down your Brand─as perception is 95% of reality. Unless dynamic, your Website will make people think less of both you and your company, without even giving you an opportunity to prove them wrong!

To learn how, exactly, you and your Company can benefit from our talented Graphic Artists, you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you will wantto look like a million as soon as possible!


Friday, March 29, 2013

Accept the Challenge of Internationalization


As we enter into the second decade of the 21st Century it is more and more apparent that we are living in an ever-shrinking world! We at Pathmaker Marketing LLC are not only aware of this, but, rather, we stand ready to help you and your company compete in an ever expanding arena where English is not the only language spoken. As a result, we look forward to helping you accept the challenge of Internationalization!!

At one point in time, Internationalization meant that a company would be reaching out and expanding into other nations around the world. Today, however, the nations have come to us. The number of ethnicities that surround us is remarkable and, as astute business people, we need to do all that we possibly can to tap into these most viable markets.
How, exactly, can Pathmaker Marketing LLC help you do this? We can assist you in doing a survey regarding the number of possible ethnic markets that you are currently missing out on! Once we have accomplished this, our next step will be to help you in what we consider to be the major aspects of Internet and Social Network Marketing!

To learn how, exactly, you and your Company can benefit from an Internationalization Program you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you want to reach everyone in your community!

Saturday, March 23, 2013

Web Site Analysis: Help Your Business Grow!


With some strategic planning, your website not only can draw new customers, it can ultimately make hard-hitting contributions to your organization's growth. If your site has been sitting around just looking pretty, consider these ways you can get it to start flexing muscle:

1. First, is your site search engine-optimized to attract the most and best traffic? By performing search engine optimization (SEO), you can use strategic keywords, site design, and HTML coding to improve your site's rankings in online searches. Generally, websites that rank highest (the ones that appear earliest in search results) receive the most visits.

2. Once you've increased your traffic, is your website converting it into valuable marketing assets? Generating website traffic without parlaying it into mailing lists, leads, and donations is like having a highway billboard-you get visibility and brand awareness, but no tangible assets once the billboard comes down. By adding online information forms and incentive offers, you can actively convert your site traffic into names and contact information, create goodwill by providing beneficial information or resources, and begin developing relationships. Over time, your website visitors may produce online fundraising dollars and become regular givers or even major benefactors. Check out these websites that are effectively using Pathmaker techniques to transforming traffic into assets:
  • Jewish Voice Ministries International
  • Mainstay Ministries
  • Gregory Dickow Ministries


Wednesday, March 20, 2013

Make Your Website a Success in a Flash!


Aware of the shortcomings of FLASH, we make sure that your Website possesses the supplemental elements that allows for those shortcomings to be compensated for. While Search Engines cannot "Spider” Flash, probing the site for Search Engine Optimization, we design your site so that it is not all FLASH—thus allowing the majority of your site to be Search Engine Optimized.

More than just your Website, we would suggest that you incorporate FLASH into your Blogsite as well. To help you see just howadvantageous and effective this can be, we have provided you with a number of sites to visit and explore.

Top Shelf Mexican Restaurant
Inspiration Ministries

To learn how, exactly, you and your Company can benefit from our talented experts as they incorporate FLASH into your Weband Blog sites, you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you will want to make your Website that much better in a Flash!
Why not get started right away! Select the package that best fits your budget in the form below, and we’ll get right to work on your behalf.

Monday, March 18, 2013

The Map to Sucess for Your SEM Program


Remembering that Keyword Research is the Foundation of an effective Search Engine Marketing Program will allow you to understand that, basically, you need to "chase” those individuals who want your Product/Service and are using the Internet to find you!  Our goal, on your behalf, is to determine and isolate the words they will be using while they are looking for you!  These are the words/terms that they will type into their Google Search.  Your goal, and our intent, is to make sure that you and/or your company "comes up” when they type in their Search Words!

"How many words can there possibly be?” you may ask.  Actually, the number is staggering, on the very verge of astronomical!!  And, you never know which ones your potential clients are going to be using, for you might not even think of some of them.  To better understand this, consider the fact that in the United States there are 850 species of birds.  Now, any one individual will undoubtedly see only a small percentage of these in their lifetime. The key is - - the birds they see will depend on where they come from!!  You won’t see a Roadrunner unless you have been to the southwest, for example.  What this means in regard to Keyword Research is this:  the staff at Pathmaker Marketing LLC will take it upon themselves to determine where your potential clients are coming from - - both geographically AND through their thought processes!

Thursday, March 14, 2013

Accept the Challenge of Internalization Today!


As we enter into the second decade of the 21st Century it is more and more apparent that we are living in an ever-shrinking world! We at Pathmaker Marketing LLC are not only aware of this, but, rather, we stand ready to help you and your company compete in an ever expanding arena where English is not the only language spoken. As a result, we look forward to helping you accept the challenge of Internationalization!!

At one point in time, Internationalization meant that a company would be reaching out and expanding into other nations around the world. Today, however, the nations have come to us. The number of ethnicities that surround us is remarkable and, as astute business people, we need to do all that we possibly can to tap into these most viable markets.

How, exactly, can Pathmaker Marketing LLC help you do this? First, we can assist you in doing a survey regarding the number of possible ethnic markets that you are currently missing out on! Once we have accomplished this, our next step will be to help you in what we consider to be the major aspects of Internet and Social Network Marketing!

To learn how, exactly, you and your Company can benefit from an Internationalization Program you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you want to reach everyone in your community!

Friday, March 8, 2013

Make Your Grpahic Efforts, The Best That It Can Be!


At Pathmaker Marketing LLC we understand that Graphic Design is part Art and part Science. An important aspect of this concept is the fact that there is an "Eye Path” that the Design needs to lead your reader through. Frequently, the "Path” that is employed is an "F Path.” The fact that this is true means that your page’s "Real Estate” has various and different Values. It is imperative that your Designer not only be aware of this, but that they incorporate it into the Design that they create for you.

While your Website certainly needs the attention of talented and experienced Designers like those at Pathmaker Marketing LLC, that is not the only aspect of your business that you should consider using our staff for. Everything from E-Letters to White Pages, from E-Newsletters to Blogs should have the touch of a qualified and talented Designer. In fact, anything and everything you present to the public via the Internet needs to be well Designed.

As can be readily understood, the truth of the matter is you either look professional or you don’t. If your Website, rather than looking professional, looks "rinky dink,” then it stands to reason that your business, too, will appear to be "rinky dink”. Liken it to the design of a car─you can have one of the best performing vehicles in the world but unless it has an appealing design chances are extremely good that no one will even get behind the wheel!

To learn how, exactly, you and your Company can benefit from our talented Graphic Artists, you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you will want to look like a million as soon as possible!

Wednesday, March 6, 2013

Make Your Website a Success in a Flash!


As you undoubtedly know, FLASH is the computer program that provides Dynamic Motion and historically has been included on 99% of all PCs. Developed to help eliminate a totally "static” situation on your Website, it uses either Java Scripting or Videos to enhance your Website. FLASH gives a site great motion, as is demonstrated by a site we recently developed: www.tenboom.com.

It stands to reason that something that is done professionally is more appealing and effective than something accomplished by amateurs. We can assure you that there are no more talented and experienced professionals in the realm of FLASH than those at Pathmaker Marketing LLC. With a keen eye to the aesthetics of FLASH, we are more tuned into the functionality and effectiveness of your Website than simply how good it looks!

Aware of the shortcomings of FLASH, we make sure that your Website possesses the supplemental elements that allows for those shortcomings to be compensated for. While Search Engines cannot "Spider” Flash, probing the site for Search Engine Optimization, we design your site so that it is not all FLASH—thus allowing the majority of your site to be Search Engine Optimized.

More than just your Website, we would suggest that you incorporate FLASH into your Blogsite as well. To help you see just how advantageous and effective this can be, we have provided you with a number of sites to visit and explore.