Monday, August 8, 2011

Keyword Research Is The Foundation Of Search Engine Marketing

Creating a Search Engine Marketing Program without conducting an extensive Keyword Research is like building a house without a foundation - - it might look good at first, but it won’t weather even the minutest of storms! And, in the ever-changing business climate we face today it seems there is always a storm just around the corner!

Search Engine Marketing is chasing those individuals who want your product or service and are using the internet to find you! Pathmaker Marketing's goal, on your behalf, is to determine and isolate the words, terms, and phrases they type into Google. Your goal is to make sure your company "comes up” when they type in their search words! And it is only through comprehensive Keyword Research will you be able to uncover these keywords.

Pathmaker Marketing stand ready to assist you in creating a Keyword Research Program that pinpoints your Winnable Terms for ensuring Page Ranking and driving potential customers to your website! Don’t allow yourself to fall victim to the temptation of aiming for the bullseye with a blindfold on! Rather, understand the key concept that Keyword Research is the foundation of effective Search Engine Marketing.

Saturday, May 14, 2011

Tips For Ranking Higher in SERPs

Search engine optimization (SEO) is a specialized field that helps a website get higher rankings in the search engines results page (SERPs) by making it more relevant for both search engines and people. The goal of search engine optimization is to capture as much of the page 1 real estate in searches relevant to the targeted keywords.

Whether you’re developing a new website or updating an existing site, you should keep the following guidelines in mind as new content is developed and coded.
  • Structure your site appropriately to be found by search engines.
  • Make navigation easy, clear, and intuitive.
  • Remember that “content is king.”
  • Think through and liberally use appropriate keywords.
  • Make sure <TITLE> and <META> tags are used appropriately.
  • Check for broken links and correct HTML.
  • Keep parameters short on dynamically-generated pages.
  • Be straightforward in your site structure.
  • Make your photo captions text rather than embedding inside an image.
  • Use <ALT> attribute and descriptive names for all photos and images.
Pathmaker Marketing offers a full range of services - web design, search engine optimization, email fundraising services, business marketing promotion online, Christian marketing, keyword marketing and more. Give Pathmaker Marketing a call at 623-322-3334.

Sunday, March 6, 2011

Monetize Your Email List

by Randall Mains

Email fundraising has proven to be one of the best emarketing channel you can leverage to develop online fundraising sources for your not-for-profit organization. A good qualified internal email list should generate substantial gifts toward your annual fund, add to your monthly donor groups, and even raise funds for special projects. I will show you how to monetize your email list later, but for now I want to focus on how to begin building your lists, since many charities are literally at ground zero when it comes to their email lists.

Most companies don't know how to start building their email lists. While there are numerous methods you can use, both online and offline, you're best to grow your email lists by addressing your website traffic conversion plan first, which is generally an overlooked subject. I personally prefer incentive-based email sign-up offers, which I'll explain later.

Much of the focus I hear about is on generating visitors to your website, rather than converting the visitors you'll get. Generating traffic to your website without having a plan to convert the traffic into non profit marketing assets is the equivalent of having a billboard on the highway--you do get brand awareness because of the traffic that sees your ad, but you don't get many tangible assets to work with after your ad ends.

We here at Pathmaker Marketing believe that a non profit website design strategy that concentrates on traffic conversion will add people onto your email list. Using this method you collect as many names as possible that you can convert into gifts or sales today, plus names that are likely to convert in the weeks and months to come through online fundraising.

Most companies will dedicate zero real estate, or very little online real estate, to traffic conversion efforts. Installing a good one will increase the size of your email lists, and eventually lead to significant results out of your email fundraising.