How Can We Help in Church Marketing?

In today's world, numerous churches have a web site and many have some form of electronic communication program in place. But for many, the results have been disappointing, failing to live up to even modest expectations.

Pathmaker provides the strategic direction and professional services necessary to achieve your desired results. We bring our decades of experience in fundraising for churches and non-profits, online marketing and local promotion to bear on behalf of you and your church.

We offer a wide variety of services that can help you develop a website that gets people to interact with you. Ideas like email campaigns and facebook contests work, but we'll help you go far beyond that! In addition to website design and development, we can help with you strategic planning and consulting to get your entire fundraising effort producing through strategies such as email fundraising, monthly giving online, local advertising for new visitors and churchgoers, online branding and more.

Why not get started now? Contact us today and see how Pathmaker Marketing can help your church find a successful path for your church's online presence and communications. You have nothing to lose, and potentially a lot to gain, from a simple conversation to talk about your online opportunities.

Maintain your Website with Us!

Have you ever seen a twenty-year old house that no one has done anything to after it was completed? Once eye-catching, brightly painted with all the trimmings, it now appears drab and is most forgettable. The roofsags slightly and the windows appear like droopy eyelids, making you wonder if the owner really hasn't noticed what is happening, or just doesn't care.

If not careful, this is what can happen to your Website, and those who view it wonder the same thing - don't you notice what is happening, or do you just not care? Understanding the importance of having a Website that is in tip-top shape, Pathmaker Marketing LLC is pleased and proud to offer our extraordinary Website Maintenance Service.

We are not talking about Web Development, though we do have extremely qualified designers who can build you an "Award Winning Quality Website" should that be your need or desire.

Rather than "builders," here we're talking about a "maintenance crew" dedicated to keeping your Website fresh, new, exciting and unforgettable.

The importance of a Website Maintenance Service can best be appreciated if you liken your Website to a classroom bulletin board. Do you remember how exited you were when you went to school on a Monday morning and noticed that the teacher had put up a fresh bulletin board over the weekend? You were thrilled by the new colors, the new concept, the new message that the bulletin board reflected. That's the way a "regular visitor" to your Website will feel after our staff works its magic on your behalf.

Visit our Pathmaker Marketing LLC today for more details!

We Have Excellent Copywriters Who Can Help You Present Your Company in the Best Possible Light.

Pathmaker Marketing LLC is both happy and honored to offer the services of their Copywriters in two specific realms

1. As GHOSTWRITERS - Taking your thoughts and ideas and develop them into coherent pages that will both enlighten and entertain the reader;

2. In the production of MARKETING TOOLS - Assisting you in your efforts to Promote your Business, presenting your company in the very best light.

Listed below are a few ideas as to how you can use their talents and services in each of these two major categories:

To learn how the Pathmaker Marketing LLC writing staff can help you with all of your writing needs, please fill in the form below. You will soon learn that this is absolutely the "write" thing to do!

Schedule Your Free Demo to See Firsthand The Power of Email Fundraising to Generate $$

I still find non profit organizations that are apprehensive about email fundraising. It seems like their concerns sometimes hover around issues like: "Will email cannibalize their snail mail results?" or maybe even more fundamentally, "Will people react negatively to solicitations?" from their non profit through email.

Before April 2008, this client had not been doing any email fundraising. They agreed to let Pathmaker start a monthly email fundraising effort on their behalf that was tied to their monthly snail mail fundraising efforts.

After doing an initial Verify My Email campaign, their email list netted out to 20,000 deliverable names.

Here are the results from our last 13 eAppeals for them:

Thirteen-month Summary:

1,816 gifts = $190,887 gross income generated

(Monthly Averages: 140 gifts for $14,683)

Month-by-month eAppeal Income Summary:

13.          April eAppeal                                    118 gifts                 $10,305

12.          March eAppeal                                  91 gifts                  $11,813

11.          February eAppeal                              69 gifts                  $13,184

10.          January 09 eAppeal                           88 gifts                  $9,521

9.            December eAppeal                          122 gifts                  $23,833

8.            November eAppeal                         161 gifts                  $16,950

7.            October eAppeal                            106 gifts                  $6,853

6.            September eAppeal                        231 gifts                  $17,828

5.            August eAppeal                              199 gifts                  $28,550

4.            July eAppeal                                   112 gifts                  $18,500

3.            June eAppeal                                  139 gifts                  $10,450

2.            May eAppeal                                  138 gifts                  $12,528

1.            April 08 eAppeal                            242 gifts                  $10,572

The Best in Graphic Design

At Pathmaker Marketing LLC we understand that Graphic Design is part Art and part Science. An important aspect of this concept is the fact that there is an "Eye Path” that the Design needs to lead your reader through. Frequently, the "Path” that is employed is an "F Path.” The fact that this is true means that your page’s "Real Estate” has various and different Values. It is imperative that your Designer not only be aware of this, but that they incorporate it into the Design that they create for you.

While your Website certainly needs the attention of talented and experienced Designers like those at Pathmaker Marketing LLC, that is not the only aspect of your business that you should consider using our staff for. Everything from E-Letters to White Pages, from E-Newsletters to Blogs should have the touch of a qualified and talented Designer. In fact, anything and everything you present to the public via the Internet needs to be well Designed.

As can be readily understood, the truth of the matter is you either look professional or you don’t. If your Website, rather than looking professional, looks "rinky dink,” then it stands to reason that your business, too, will appear to be "rinky dink”. Liken it to the design of a car─you can have one of the best performing vehicles in the world but unless it has an appealing design chances are extremely good that no one will even get behind the wheel!

To learn how, exactly, you and your Company can benefit from our talented Graphic Artists, you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you will want to look like a million as soon as possible!

Executive Brand Management: What’s in it for You?

Have you GOOGLED yourself lately? My good friend Floyd Allen did and found out he was a convicted killer in Virginia and the Project Manager for the Detroit Medical Center for Legal Activities. In reality he’s neither - - he’s an author in Phoenix, Arizona! Yet, if someone GOOGLES him that is what they will learn. The question is, what will people find out if they GOOGLE you?

While the results can be mildly amusing, as it was for Floyd to discover he was a convicted killer, the humor immediately evaporates when your name is the very basis for the success of your Business or Ministry. Whether you have a common name, or simply one that is the same as someone with less than a stellar reputation, people who may be contemplating doing business with you or supporting your ministry may think twice about it if they GOOGLE you and learn unsavory facts about you - - even if it’s not you they are actually reading about.

Fortunately, PATHMAKER MARKETING LLC can help you alleviate this problem through Executive Brand Management Online. As alluded to earlier, this is a vital service for anyone whose status directly affects the status of their Business or Ministry. If you are the spokesperson/persona of your livelihood, you want to make sure that when someone runs a GOOGLE SEARCH that they find the real you!

We Will Help You Succeed in a Flash!

In a day and age when the whole world seeks Entertainment in all they do, we at Pathmaker Marketing LLC can help you ensure that your Website is as Entertaining as it is Informative. And, we make sure that the Entertainment is far more than for Entertainment alone! By using the ubiquitous FLASH program, we allow visitors to your Website to actually become involved in your site, making it virtually Interactive in nature!

As you undoubtedly know, FLASH is the computer program that provides Dynamic Motion and historically has been included on 99% of all PCs. Developed to help eliminate a totally "static” situation on your Website, it uses either Java Scripting or Videos to enhance your Website. FLASH gives a site great motion, as is demonstrated by a site we recently developed: www.tenboom.com.

It stands to reason that something that is done professionally is more appealing and effective than something accomplished by amateurs. We can assure you that there are no more talented and experienced professionals in the realm of FLASH than those at Pathmaker Marketing LLC. With a keen eye to the aesthetics of FLASH, we are more tuned into the functionality and effectiveness of your Website than simply how good it looks!

Get a FREE SEO Report

Do you know your rankings on Google, Yahoo and MSN?

Organic search traffic is central to generating visitors to your website. When your competitors are out there getting buku visitors, and you're not even in the ballgame, it's time to change that nonsense fast.

It's imperative you find the right keywords, optimize your website for the top three search engines (lesser ones too) and do your submissions if you what want to have more than a passing prayer at showing up. Establishing priority links makes a big difference too. This all takes some time, but the payoff is huge once you start seeing your visitations rise.

Pathmaker can help you get your site into the search marketing channel, and through optimization elevate your rankings over time. Give us a jingle to get your SEO process started, and begin seeing results that you never thought possible.

E-Newsletters are News letters

We here at Pathmaker Marketing LLC have made an observation that is so obvious that it is often overlooked—E-Newsletters are, first and foremost, NEWS letters. Their main intent should be to be a Communication Tool first, a Branding Tool second, and, but only occasionally, an Income Generator last!

It has been our experience that the very best E-Newsletters tend to cover a lot of topics. They include several main Articles, numerous "Tips & Tidbits" and often a Monthly Schedule/ Calendar. When drafted properly, with engaging text, not only will the E-Newsletter not be deleted before it is opened, it will be looked forward to by all those who receive it!

When drafting your E-Newsletter it should be remembered that this tool allows you to let people know who you are, and what you are passionate about! It should, obviously, revolve around your business and area of expertise. It is also a wonderful way to highlight some of your Key Personnel and to honor some of your Major Clients!

To learn how, exactly, you and your Company can benefit from a professionally prepared E-Newsletter, you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you want to enlighten everyone as to who you are, and what you are passionate about!

Real Recession Buster : Econo-Pack

There is absolutely no one more acutely aware of the current economic climate than Pathmaker Marketing. However, unlike many members of the business community we have taken it upon ourselves to do something about it! Knowing that a slowdown in business often places a company in the throes of the vicious cycle where we aren’t going to get more business unless we market ourselves, but we can’t afford to market ourselves until we get more business, we have developed what we simply refer to as the econo-pak of economical services for companies, churches, charities who want to market themselves online economically!

Basically, we have taken in excess of three-dozen services and are offering them to our clients—both new and old, for the unbelievable price of only $295 apiece! Running the gauntlet from Search Engine Optimization to establishing a properly designed Business or Church Blog, our professionals are dedicated to giving our client an economically priced opportunity to get some effective internet advertising accomplished, even in this tight economy.

To learn how, exactly, you and your company, church or charity can benefit from our Economical Services you need to contact Pathmaker Marketing LLC to schedule a phone conversation with Randall Mains as quickly as possible. After all, you want to beat the recession as much as we want you to!

Email Fundraising Case Studies

A. For that church in Chicago, who contracted with us to do their email fundraising, we just filed a recent report that showed we helped the church raise $127,739 through email in 2010.

B. For a large broadcast ministry in Phoenix, we conducted a 13-month email campaign that reaped 1,816 gifts for a total of $190,887 in income, netting them $158,387 after considering all expenses.

C. We also have served several television ministries. One from the East Coast first contacted us in for our help with good web communications. That quickly grew into a successful eMail Marketing effort that has generated $492,986 in email donations during our 38-month relationship to help them fund their ministry endeavors. For 2010, their email fundraising income was $209,294, up 26% over 2009.

We Can Help You Achieve Similar Results! Why not get started now? You can contact us today for a free telephone consultation...simply fill in the form below or call us directly at 623-322-3334. Or, you can hire us online to develop a single email for only $595, or email with landing page and ecommerce checkout for only $1,295, or you could ask us to help you create an entire email fundraising strategy that includes a three-way split test each month, for only $2,495.00. 

The Pyramid Model

Perhaps the best way to envision what the "Welcome Series" helps you accomplish is through the use of the Development World's "Pyramid Model." In that particular Model, the "base" is where most people who contact your company/organization are located. The more involved they become with you, the further they "move up" the Pyramid. The goal, of course, is to get them to the very pinnacle of the Pyramid, where you have become an integral part of their world!

You may have noted that many companies and/or organizations already have a "Welcome Series" that they use via the U.S. Mail. With our experience and expertise, Pathmaker Marketing LLC can coordinate the two rather easily. With the transition of our world to the electronic age, this might be an excellent way to make the transition from "snail mail" to "e-mail!"

To learn how, exactly, you and your Company can benefit from an E-Welcome Program you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you wanteveryone to reach the pinnacle of your Pyramid!

Website Design and Development We Offer

Today's websites provide you with new paradigms for conducting your business online.

Presentation.Visitation.Functionality.Optimization.

Once it was sufficient to put up any old website, until you realized your website could make you standout with top flight presentation. Then you realized you had to get traffic.

So you worked hard at driving visitors to your site, until you realized they were mostly passing through. So you determined to combat that problem by making your site "sticky," installing many reasons for folk to stay around.

But then you discovered you didn't know your visitors, so your website had to function better at converting your site traffic into useable assets: lists, leads, sales, gifts.

In the process of accomplishing that you realized you could optimize your site to improve and enhance and upgrade the results of all the hard work you had invested. That's when you decided to take a breath.

But when you did, you learned about YouTube, Wikipedia, Facebook, Twitter, and so many other online innovations. Maybe you felt pressed to keep up. Hey. Despite the constantly changing dynamics of the internet, Pathmaker Marketing exists to help you navigate a route to online success.

For more information about website design and development visit our website now. 

Benefits of Contest and Sweepstakes

While the use of Contests and Sweepstakes is an obvious boon for Businesses by enhancing your company's brand, it can be equally beneficial for Charities as well. The programs are especially effective when combined with a local live event. HEART FOR THE CITY, an organization dedicated to improving the lives and conditions of underprivileged youth in the Inner City of Glendale, Arizona, incorporated a Contest and Sweepstakes to coincide with an elegant dinner they planned for February they dubbed A Valentine Affair.
Conducted prior to the event, the Contest And Sweepstakes culminated with a drawing at the A Valentine Affair dinner.

To learn how, exactly, you and your Company can benefit from Contests and Sweepstakes you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. Remember, YOU can't win if you don't let OTHERS play!!!

Why not get started right away! Call us today at (623) 322-3334 or visit our website to learn more about Contests and Sweepstakes!

Premier Blogging with Pathmaker Marketing

As you prepare to use Blogging as a key Internet Marketing Idea, you will want to benefit from the best Blog System available. Pathmaker Marketing LLC features the Compendium System. Compendium helps companies, churches, and institutions use their Blogging time in a productive way. The system can help you get page-one rankings. That makes your Blogging a valuable Marketing Tool. One of the great advantages of Compendium is that it targets Winnable Keywords.

To understand the importance of Winnable Keywords, thing of gaining page-one rankings as a large lemon tree.  Typically, a lemon tree has three levels of fruit: Those which are on the low hanging branches and are readily attainable; those on the middle branches, which you might be able to harvest but it will take considerably more effort and those on the very top branches which are, for all intent and purposes, unattainable.

The task of Targeting Winnable Keywords is an Eight Step Process, which includes but is not limited to:

• ID Your Target Terms
• Locate Variations on those terms
• Acquire the CPC and Global Volume Numbers for your Terms
• Look for terms under $2.50 and under 2500 in Volume.

Everyone's Blog needs are uniquely different. That's why we design and install Compendium to meet your unique needs. Call us today at (623) 322-3334 or visit our website to learn more about our Premier Blogging Services.

Search Engine Marketing Program

Next, we focus on Search Engine Optimization. This is a specialized undertaking that the Pathmaker Marketing LLC staff is most adept at, and has had excellent results with for many other clients! Pathmaker Marketing LLC has three objectives while developing your Search Engine Marketing Program: 1) Get Page Rankings, specifically Page One; 2) Get Traffic to Your Website; 3) Convert Visitors to Customers. We meet those objectives first though comprehensive Keyword Research. Once we have discovered the Total Universe of Terms, we focus on theWinnable Terms by refining the list. Once we have identified the Winnable Terms, we approach your Search Engine Marketing Program with a five-pronged method of attack.

Our first area of concentration is Pay-Per-Click Advertising. As we refine your Keyword List en route to determining Winnable Terms, we seek those with a low enough Pay-Per-Click cost to make your quest for Page Rankings a viable undertaking.

Then we focus on Link Building. A science in itself, Link Building is one of those tasks that, while appearing to be tiresome, burdensome and even boring, is an important aspect in a Search Engine Marketing Program.

We follow Link Building with the development of Social Networking. Unbeknownst to many business people, Social Networking can be an integral part of their Search Engine Marketing Program, and not just a way to keep in touch with friends.

Last, but certainly not least, our talented staffers can help you develop a Blogging regimen that will anchor your Search Engine Marketing Program, as each post will work directly to strengthening your Page Ranking. Utilizing our knowledge and skills regarding BLOGGING. You can even retain us to actually write the Blog Posts for you.

While these are five separate undertakings, our clients typically retain us for a Monthly Package that allows us to serve them in all five areas. This package can range in cost form $500 - $1000 - $2500 per month, depending on your needs and the depth and breadth of your Keyword List.

Contact Pathmaker Marketing LLC now to learn more!

SEO – Search Engine Optimization

While the Internet is evolving daily, SEARCH ENGINES is one of the two items that tends to remain constant. Being well positioned allows people to discover exactly what it is that your company has to offer. To better understand this concept, consider the Internet a Super Highway with millions of people zooming along it every day. Your SEO Program serves as a Billboard, advising them of what awaits if they will take the "proper exit" and wind up at your place! Unless they can find you, however, they will always be "potential clients" and never "your clients!" If you aren't showing up in Searches, you don't have a Billboard!!!The first step is to conduct a Keyword Research Program, which will allow you to have a Website that is Optimized!


In regard to your SEO Program the bottom line is this-you either have to hire someone who does this for a living to do it for you, oryou have to spend weeks and months learning how to do it yourself. Pathmaker Marketing LLC is, without a doubt, the leading choice for developing a SEO Program for you! Don't hesitate any longer, contact Pathmaker Marketing LLC and let us help you build your Billboard!

Why not get started right away! Contact Pathmaker today!

Take Pride on Your Graphic Design

At Pathmaker Marketing LLC we have a whole army of designers standing by to help you ensure that all of your Graphic endeavors are something that you can take great pride in, and that will be ever memorable to those who view them! While beauty is in the eye of the beholder, "cheesy” is pretty much universally accepted as being undesirable!

While many people may not realize it, Graphic Design is an area that you DO NOT want to skimp on. For a relatively small investment you can make sure that your company looks like a million bucks on the Internet. For example, you can have a really top flight looking Website for a mere $1500 - $2000. And, for another $1000 or so you can even add FLASH to it as well!

Though somewhat of a cliché, you don’t get a second chance to make a first impression and, if you aren’t careful, your Websitecan actually work to bring down your Brand─as perception is 95% of reality. Unless dynamic, your Website will make people think less of both you and your company, without even giving you an opportunity to prove them wrong!

To learn how, exactly, you and your Company can benefit from our talented Graphic Artists, you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you will wantto look like a million as soon as possible!

Accept the Challenge of Internationalization

As we enter into the second decade of the 21st Century it is more and more apparent that we are living in an ever-shrinking world! We at Pathmaker Marketing LLC are not only aware of this, but, rather, we stand ready to help you and your company compete in an ever expanding arena where English is not the only language spoken. As a result, we look forward to helping you accept the challenge of Internationalization!!

At one point in time, Internationalization meant that a company would be reaching out and expanding into other nations around the world. Today, however, the nations have come to us. The number of ethnicities that surround us is remarkable and, as astute business people, we need to do all that we possibly can to tap into these most viable markets.

How, exactly, can Pathmaker Marketing LLC help you do this? We can assist you in doing a survey regarding the number of possible ethnic markets that you are currently missing out on! Once we have accomplished this, our next step will be to help you in what we consider to be the major aspects of Internet and Social Network Marketing!

To learn how, exactly, you and your Company can benefit from an Internationalization Program you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you want to reach everyone in your community!

Web Site Analysis: Help Your Business Grow!

With some strategic planning, your website not only can draw new customers, it can ultimately make hard-hitting contributions to your organization's growth. If your site has been sitting around just looking pretty, consider these ways you can get it to start flexing muscle:

1. First, is your site search engine-optimized to attract the most and best traffic? By performing search engine optimization (SEO), you can use strategic keywords, site design, and HTML coding to improve your site's rankings in online searches. Generally, websites that rank highest (the ones that appear earliest in search results) receive the most visits.

2. Once you've increased your traffic, is your website converting it into valuable marketing assets? Generating website traffic without parlaying it into mailing lists, leads, and donations is like having a highway billboard-you get visibility and brand awareness, but no tangible assets once the billboard comes down. By adding online information forms and incentive offers, you can actively convert your site traffic into names and contact information, create goodwill by providing beneficial information or resources, and begin developing relationships. Over time, your website visitors may produce online fundraising dollars and become regular givers or even major benefactors. Check out these websites that are effectively using Pathmaker techniques to transforming traffic into assets:

• Jewish Voice Ministries International
• Mainstay Ministries
• Gregory Dickow Ministries

Make Your Website a Success in a Flash!

Aware of the shortcomings of FLASH, we make sure that your Website possesses the supplemental elements that allows for those shortcomings to be compensated for. While Search Engines cannot "Spider” Flash, probing the site for Search Engine Optimization, we design your site so that it is not all FLASH—thus allowing the majority of your site to be Search Engine Optimized.

More than just your Website, we would suggest that you incorporate FLASH into your Blogsite as well. To help you see just howadvantageous and effective this can be, we have provided you with a number of sites to visit and explore.

Top Shelf Mexican Restaurant

Inspiration Ministries

To learn how, exactly, you and your Company can benefit from our talented experts as they incorporate FLASH into your Weband Blog sites, you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you will want to make your Website that much better in a Flash!

Why not get started right away! Select the package that best fits your budget in the form below, and we’ll get right to work on your behalf.

The Map to Sucess for Your SEM Program

Remembering that Keyword Research is the Foundation of an effective Search Engine Marketing Program will allow you to understand that, basically, you need to "chase” those individuals who want your Product/Service and are using the Internet to find you!  Our goal, on your behalf, is to determine and isolate the words they will be using while they are looking for you!  These are the words/terms that they will type into their Google Search.  Your goal, and our intent, is to make sure that you and/or your company "comes up” when they type in their Search Words!

"How many words can there possibly be?” you may ask.  Actually, the number is staggering, on the very verge of astronomical!!  And, you never know which ones your potential clients are going to be using, for you might not even think of some of them.  To better understand this, consider the fact that in the United States there are 850 species of birds.  Now, any one individual will undoubtedly see only a small percentage of these in their lifetime. The key is - - the birds they see will depend on where they come from!!  You won’t see a Roadrunner unless you have been to the southwest, for example.  What this means in regard to Keyword Research is this:  the staff at Pathmaker Marketing LLC will take it upon themselves to determine where your potential clients are coming from - - both geographically AND through their thought processes!

Accept the Challenge of Internalization Today!

As we enter into the second decade of the 21st Century it is more and more apparent that we are living in an ever-shrinking world! We at Pathmaker Marketing LLC are not only aware of this, but, rather, we stand ready to help you and your company compete in an ever expanding arena where English is not the only language spoken. As a result, we look forward to helping you accept the challenge of Internationalization!!

At one point in time, Internationalization meant that a company would be reaching out and expanding into other nations around the world. Today, however, the nations have come to us. The number of ethnicities that surround us is remarkable and, as astute business people, we need to do all that we possibly can to tap into these most viable markets.

How, exactly, can Pathmaker Marketing LLC help you do this? First, we can assist you in doing a survey regarding the number of possible ethnic markets that you are currently missing out on! Once we have accomplished this, our next step will be to help you in what we consider to be the major aspects of Internet and Social Network Marketing!

To learn how, exactly, you and your Company can benefit from an Internationalization Program you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you want to reach everyone in your community!

Make Your Grpahic Efforts, The Best That It Can Be!

At Pathmaker Marketing LLC we understand that Graphic Design is part Art and part Science. An important aspect of this concept is the fact that there is an "Eye Path” that the Design needs to lead your reader through. Frequently, the "Path” that is employed is an "F Path.” The fact that this is true means that your page’s "Real Estate” has various and different Values. It is imperative that your Designer not only be aware of this, but that they incorporate it into the Design that they create for you.

While your Website certainly needs the attention of talented and experienced Designers like those at Pathmaker Marketing LLC, that is not the only aspect of your business that you should consider using our staff for. Everything from E-Letters to White Pages, from E-Newsletters to Blogs should have the touch of a qualified and talented Designer. In fact, anything and everything you present to the public via the Internet needs to be well Designed.

As can be readily understood, the truth of the matter is you either look professional or you don’t. If your Website, rather than looking professional, looks "rinky dink,” then it stands to reason that your business, too, will appear to be "rinky dink”. Liken it to the design of a car─you can have one of the best performing vehicles in the world but unless it has an appealing design chances are extremely good that no one will even get behind the wheel!

To learn how, exactly, you and your Company can benefit from our talented Graphic Artists, you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you will want to look like a million as soon as possible!

Make Your Website a Success in a Flash!

As you undoubtedly know, FLASH is the computer program that provides Dynamic Motion and historically has been included on 99% of all PCs. Developed to help eliminate a totally "static” situation on your Website, it uses either Java Scripting or Videos to enhance your Website. FLASH gives a site great motion, as is demonstrated by a site we recently developed: www.tenboom.com.

It stands to reason that something that is done professionally is more appealing and effective than something accomplished by amateurs. We can assure you that there are no more talented and experienced professionals in the realm of FLASH than those at Pathmaker Marketing LLC. With a keen eye to the aesthetics of FLASH, we are more tuned into the functionality and effectiveness of your Website than simply how good it looks!

Aware of the shortcomings of FLASH, we make sure that your Website possesses the supplemental elements that allows for those shortcomings to be compensated for. While Search Engines cannot "Spider” Flash, probing the site for Search Engine Optimization, we design your site so that it is not all FLASH—thus allowing the majority of your site to be Search Engine Optimized.

More than just your Website, we would suggest that you incorporate FLASH into your Blogsite as well. To help you see just how advantageous and effective this can be, we have provided you with a number of sites to visit and explore.

ENEWSLETTERS and its Benefits

There is, perhaps, nothing more exciting than receiving a well-written Newsletter! Filled with Engaging Text accompanied by Eye-Catching Graphics, an eNewsletter can be a most effective Communicating and Branding Tool! Consisting of in-depth articles, Tantalizing Tips and Tidbits and practical "How To’s,” a properly constructed Enewsletter will be one that the recipients look forward to receiving!

We at Pathmaker Marketing LLC are devoted to helping you create an eNewsletter that will reflect who you are and what you are passionate about. Understanding that eNewsletters are both a Communication and Branding Tool, our Talented and Knowledgeable experts stand ready to lend their expertise and experience in helping you create an Enewsletter worthy of Pulitzer consideration!

To learn more about how we can help you develop an Award Worthy eNewsletter, visit us HERE. You will be pleased with the end results, and your clients will be thrilled with what you share with them in each issue of your eNewsletter.

How to Use Email to Promote a Local Fundraising

Before there was Facebook, email is the way to send our words for fundraising and it still a very effective tool to inform. A lot of infomercials are still using emails and the trend will like to continue in the years to come. Here’s how you can use email to send the word out:

1.  Design the flow of mails - You don’t just send the mails blindly, it has to follow a design flow. For example, you can start with a request, then you follow it up with supporting quotes and related client’s story. You can then send a third mail encouraging people to donate and a fourth, thanking them.

2.  Build an subscriber list - We have put together an article detailing the importance of a quality subscriber list. If the list is not qualified, you cannot expect a good performance.

3.  Create an effective email - When writing an email for fundraising, make sure that you fill in the necessary details but don’t make it too verbose that the recipient will be tempted to delete it.

4.  Choose the best broadcast tool - This is the caveat of email; without a good broadcast tool, you will be sending it one by one or you can cc it to everybody in the list. A broadcast tool will make the job a lot easier because it can send thousands of emails at once.

When creating a charity event, your goal should be to minimize the overall expenses so that all the proceeds raised will go directly to the charity. Using Facebook and email accomplished just this so if you haven’t done it yet, you better start now. Click HERE to know more. 

Be a Winner with an Email Campaign

With so much talk about, and emphasis on, Internet Marketing business people often concentrate on only one thing: having all of their communications with clients and prospective clients be Economically Driven. There is another aspect of Marketing to consider, however, and that is the development of an E-Mail Campaign where the end result is nothing more than sharing Enduring Tips with the reader.

The experts at Pathmaker Marketing LLC have discovered that an E-Mail Campaign that provides Valuable Information for the reader to consider helps to add both breadth and depth to a company’s relationship with its clients. One of the more successful formats to use for this campaign is a "How To” program.

Depending on what your business is, the E-Mail Campaign can provide new information to the reader, or simply serve to confirm what they may already know. For example, if you own a Sporting Good’s Store, a ten-part Campaign entitled "10 Steps to Tying Flies that Trout Can’t Resist” would be most beneficial to fly fisherman. Written properly, individuals on your mailing list will look forward to receiving each new installment!

To learn how you and your Company can benefit from an E-Mail Campaign designed especially for your business, contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you want to reach everyone in your community!

Understanding the Importance of Winnable Keywords

To understand the importance of winnable keywords, think of gaining  page-one rankings as a large lemon tree. Typically, a lemon tree has three levels of fruits: Those which are on the low hanging branches and are readily attainable; those on the middle branches, which you might be able to harvest but it will take considerable more effort and those on the very top branches which are, for all intent and purposes, unattainable.


The task of Targeting Winnable Keywords is an Eight Step Process, which includes but is not limited to:

ID Your Target Terms
Locate Variations on those terms
Acquire the CPC and Global Volume Numbers for your Terms
Look for terms under $2.50 and under 2500 in Volume.
Everyone's Blog needs are uniquely different. That's why we design and install Compendium to meet your unique needs.


To Learn more about what we can offer for you, visit our website today HERE.

We Can Help You Create Dynamic Calls to Action!

Identifying Winnable Keywords is only the first of the many ways Pathmaker Marketing LLC can serve you as a Premier Blogging Service. We can help you create Dynamic Calls to Action (CTAs). These guide people to take actions you want them to take. Do you want people to subscribe to your Newsletter, register to your E-mail list, or buy your product? Dynamic CTAs are the area where so many Blogs fall short. This is where we excel!

Another important part of Internet Business Marketing Promotion is to offer an "RSS Feed" (Really Simple Syndication). We'll help you get your Blog content to Linked-In, Facebook, Twitter and any other Social Networks. We'll set up an Automatic Content Transfer to save you both time and energy.

Yet another way we can serve you as your Premier Blogging Service is to help you use your Blog as a Contest Tool. Contests are a great way to increase both the Fan count on your Facebook Page and your Internet Presence. And they're fun! We recently assisted Tyndale House with a Contest to promote their New Translation Bible. Give us a call to hear all about it!

Call us today at (623) 322-3334 or visit our website HERE.

Understanding the Importance of Winnable Keywords

To understand the importance of winnable keywords, think of gaining  page-one rankings as a large lemon tree. Typically, a lemon tree has three levels of fruits: Those which are on the low hanging branches and are readily attainable; those on the middle branches, which you might be able to harvest but it will take considerable more effort and those on the very top branches which are, for all intent and purposes, unattainable.


The task of Targeting Winnable Keywords is an Eight Step Process, which includes but is not limited to:

ID Your Target Terms
Locate Variations on those terms
Acquire the CPC and Global Volume Numbers for your Terms
Look for terms under $2.50 and under 2500 in Volume.
Everyone's Blog needs are uniquely different. That's why we design and install Compendium to meet your unique needs.


To Learn more about what we can offer for you, visit our website today at www.pathmakermarketing.com

Reasons for Digital Outreach

Understandably, the first question that might come to mind is, “Why should we add a Digital Outreach to our church?”  Well, there are a host of reasons you might want to pursue new ideas for outreach, and the reasons for Digital Outreach are indicated below:

1. You will have the ability to reach out beyond the confines of your church to a greater, broader community.

2. If your church currently ‘serves” those in a ten mile radius, your Digital Ministry can go nationwide, or even international 

3. It will allow you to better fill the Great Commission, per Acts 1:8 “But you shall receive power when the Holy Spirit has come upon you; and you shall be witnesses to Me in Jerusalem, and in all Judea and Samaria and to the end of the earth.”

4. Allow you a way of ministering to a vast mission field!


After wondering “why” to go Digital, the next natural concern is “what to do” to go Digital. You may want to establish a Digital Outreach Team, which will coordinate with those in charge of creating other ideas for church outreach.  Together, they can create a plan to implement all your outreach ministry ideas. 

Now, learn how to add a digital outreach to your church by visiting Pathmaker Marketing. 

Top 3 E-mail Fundraising Strategies

   I.       E-MAILS TIED TO CURRENT EVENTS - This is pretty self-explanatory.  What you need to do is keep abreast with the news and develops an email campaign that revolves around what is transpiring.  This, of course, is dependent on the fact that your cause is one that is news worthy.  A good example of this might be if you are part of a Tornado Relief Fund.  During Tornado Season there are ample news stories for you to mount a most effective e-mail program around. 

   II.       MONTHLY “THEMED” E-MAIL CAMPAIGNS - Virtually every month has a holiday or event that you can “build” an e-mail fundraising campaign around.  For example, May lends itself to two causes:  Unwed Mothers and Veterans.  Mother’s Day allows you to touch people’s heartstrings regarding those moms who have no one to help care for them and their needs, and Memorial Day is a “natural” for seeking aid for our War Veterans. 

   III.      DIRECT MAIL/E-MAIL COMBO - E-Mail Marketing Firms will tell you that the advent of an email marketing campaign should not be the demise of other fundraisers that have worked for you in the past.  In this instance, you should come up with a Direct Mail offer and send it out.  Then, some seven to ten days later you follow up with an e-mail version of the same offer.  Together these allow you to really enhance the chance of success of your fundraising efforts. 

These are just 3 of the 5 Essential Email Fundraising Strategies. Learn more by visiting, Pathmaker Marketing. 

What Is SEO?

The confusion in this realm is the fact that Visitors come to your Site for Free, but the competitive nature of SEO mandates thatyou either hire professionals to achieve the Rankings you desire, or that you plan on investing huge amounts of time and energy to accomplish SEO to your satisfaction!

The myths aside, SEO can be a tremendous boon to the success of your business. If you are running a Mexican Restaurant, for example, and through your SEO Program you attain a #1 ranking on a Google Search you will get a lot of click throughs! These will, of course, greatly enhance the chance of your business succeeding!

Understanding that any business has hundreds, if not thousands, of words related to them, your goal is to make sure that your company shows up for as many of these words as possible when a potential client is searching them, and that is wherePathmaker Marketing LLC can be most helpful. Utilizing our knowledge and skill, we can conduct a Keyword Research Program that will place you in a position to score high in a number of "Winnable Words."

While the Internet is evolving daily, SEARCH ENGINES is one of the two items that tends to remain constant. Being well positioned allows people to discover exactly what it is that your company has to offer. To better understand this concept, consider the Internet a Super Highway with millions of people zooming along it every day. Your SEO Program serves as a Billboard, advising them of what awaits if they will take the "proper exit" and wind up at your place! Unless they can find you, however, they will always be "potential clients" and never "your clients!" If you aren't showing up in Searches, you don't have a Billboard!!!The first step is to conduct a Keyword Research Program, which will allow you to have a Website that is Optimized!

In regard to your SEO Program the bottom line is this-you either have to hire someone who does this for a living to do it for you, oryou have to spend weeks and months learning how to do it yourself. Pathmaker Marketing LLC is, without a doubt, the leading choice for developing a SEO Program for you! Don't hesitate any longer, contact Pathmaker Marketing LLC and let us help you build your Billboard!

The Best in Graphic Design

At Pathmaker Marketing, LLC we have a whole army of designers standing by to help you ensure that all of your Graphic endeavors are something that you can take great pride in, and that will be ever memorable to those who view them! While beauty is in the eye of the beholder, "cheesy” is pretty much universally accepted as being undesirable!

While many people may not realize it, Graphic Design is an area that you DO NOT want to skimp on. For a relatively small investment you can make sure that your company looks like a million bucks on the Internet. For example, you can have a really top flight looking Website for a mere $1500 - $2000. And, for another $1000 or so you can even add FLASH to it as well!

Though somewhat of a cliché, you don’t get a second chance to make a first impression and, if you aren’t careful, your Website can actually work to bring down your Brand─as perception is 95% of reality. Unless dynamic, your Website will make people think less of both you and your company, without even giving you an opportunity to prove them wrong!

To read more, click HERE.

The Power of Link Building

Have you ever noticed that invariably some of the most important things we need to do are also the most time consuming and the most boring? That is exactly the situation with your Website and Link Building! While an excellent way to strengthen your Website, the process of Link Building is tedious at best. That's why we at Pathmaker Marketing LLC have developed a Division dedicated to taking the worry and dread out of Link Building for you!

"Why," you may be wondering, "is Link Building relevant to my Business? Actually, there are two significant reasons that you should plan on making Link Building a part of your Internet Marketing Plan. The first is somewhat obvious - the more Links you have, the better the opportunity exists for people to get to your Website, thus bringing you in Qualified Leads. With a Dynamite Website each time someone visits your Website you have the chance of Converting them to clients.

The second reason deals with the fact that a well-developed and properly implemented Link Building Plan will increase yourPage Rankings as a result of Google Searches. This, of course, should be an on-going part of your Search Engine Marketing Program, thus allowing your Website to be that much more productive.

Your next thought may very well be, "How will Pathmaker Marketing LLC develop my Link Building Plan?" Well, there are a number of techniques that we will develop and implement on your behalf. First, we will help get you placed in as many Directories as possible--National, Local, and "Niche." The purpose of this, of course, is to then have your listing linked back toyour Website, driving traffic in that direction.

Why not get started right away! Contact us now by visiting our website HERE.

Learn More about Flash

In a day and age when the whole world seeks Entertainment in all they do, we at Pathmaker Marketing LLC can help you ensure that your Website is as Entertaining as it is Informative. And, we make sure that the Entertainment is far more than for Entertainment alone! By using the ubiquitous FLASH program, we allow visitors to your Website to actually become involved in your site, making it virtually Interactive in nature!

As you undoubtedly know, FLASH is the computer program that provides Dynamic Motion and historically has been included on 99% of all PCs. Developed to help eliminate a totally "static” situation on your Website, it uses either Java Scripting or Videos to enhance your Website. FLASH gives a site great motion, as is demonstrated by a site we recently developed: www.tenboom.com.

It stands to reason that something that is done professionally is more appealing and effective than something accomplished by amateurs. We can assure you that there are no more talented and experienced professionals in the realm of FLASH than those at Pathmaker Marketing LLC. With a keen eye to the aesthetics of FLASH, we are more tuned into the functionality and effectiveness of your Website than simply how good it looks!

To read more, click HERE.

EMAIL WELCOME SERIES

As you undoubtedly know, there is a form of "Proper Etiquette” for everything in life, and that includes doing business on the Internet! We at Pathmaker Marketing LLC are virtual Emily Posts of the Internet, and stand ready to use our talent and expertise to develop an Email Welcome Program that will convert visitors to your Website into leads or customers!

Created to help you develop a relationship with what otherwise might be only a "one time” visitor, an Email Welcome Program gets people "up to speed” in regard to "who you are” and "what you do.” Encompassing the various elements of "Business Etiquette” that will allow you to build an on-going professional relationship, an automated eWelcome series of messages will serve you well whether you are a Business or a Charity!

To learn more about how we can help you develop an Email Welcome Program, visit us HERE. You will be pleased with the end results, and your online guests will be thrilled that they "visited” you in the first place!

5 “ESSENTIAL STEPS ” FOR GETTING YOUR BUSINESS FOUND IN LOCAL INTERNET SEARCHES

In the day and age that we live one thing is as true as it ever was - - it doesn’t matter how good you are or how competitive your prices are if no one knows about you!  As a result, the age-old challenge of making sure that potential clients find you continues to rage on.  Currently, however, the secret to achieving this goal no longer revolves around the yellow pages, billboards nor, to some extent, even radio and TV advertising.  Rather, the key, the “secret” if you would, to marketing success pretty much revolves around the Internet and Social Media!

            This realm can, without a doubt, be over-whelming to the average businessman.  While volumes and volumes have been written on this topic, there are five “golden nuggets’ that will at least give you a “jump-start” in the Marketing World of the 21^st Century!

·         PURSUE SEARCH ENGINE RANKING ON YOUR TARGETED LOCAL KEYWORDS - Example:  Plumber - Dallas - Texas

·         ENCOURAGE CLIENTS TO WRITE AND POST POSITIVE REVIEWS IN GOOGLE PLACES (and YAHOO and BING) and LOCAL DIRECTORIES such as ANGIE’S LIST - There are several excellent ways to accomplish this.

·         CREATE YOUR SOCIAL MEDIA PROFILES - Including Company Accounts (not personal) in FOURSQUARE, FACEBOOK, TWITTER, LINKED IN and YOU TUBE!

·         GET LISTED IN AS MANY LOCAL DIRECTORIES AS POSSIBLE - These can run the gamut from “Angie’s List” to “Hot Frog” and include things like:

superpages.com                   kudzu.com

yellowpages.com                 local.com

yelp.com                              citysearch.com

                                      myhuckleberry.com              company.com

                                      showmelocal.com                 ezlocal.com

·         CREATE A LOCAL PRESNECE ON THE BIG THREE SEARCH ENGINES - These are, of course, GOOGLE PLACES, YAHOO LOCAL, and BING LOCAL (BUSINESS PORTAL).

As you can imagine, there are important procedures necessary to accomplish the above steps, and, to

learn what they are, go HERE.

Search Engine Marketing

If your Search Engine Marketing is not something you can take pride in; does not attract Visitors to your Website and/or doesn’t provide you with Page One Rankings, this very minute you need to contact Pathmaker Marketing LLC! With the Paradigm Shifts that are taking place in virtually every business due to the ever-expanding influence of the Internet, you need to discover how our talented staff can serve you by creating a Search Engine Marketing Program that will both keep you on the Cutting Edge of 21st Century Marketing and will keep your business growing and profitable!! By Researching and Refining your Keyword List, and determine your Winnable Terms, we can ensure that your Search Engine Marketing is not a dream but, rather, a reality! To learn more about how you can benefit from the five key components of SEM, please visit us HERE.

Develop your Email Strategies

DEVELOP YOUR E-MAIL STRATEGIES - Basically there are five strategies that you can employ, which include:

1. E-Mail Tied to Current Events
2. Monthly “Themed” E-Mail Campaigns
3. Direct Mail/E-Mail Combo
4. Media/E-Mail Combo
5. “Stand Alone” E-Mail Fundraising Campaign

To learn more information in develoing your email strategies, click here. 

How to Use Email for a Local Fundraising

How to Use Email

Before there was Facebook, email is the way to send our words for fundraising and it still a very effective tool to inform. A lot of infomercials are still using emails and the trend will like to continue in the years to come. Here’s how you can use email to send the word out:

1.  Design the flow of mails - You don’t just send the mails blindly, it has to follow a design flow. For example, you can start with a request, then you follow it up with supporting quotes and related client’s story. You can then send a third mail encouraging people to donate and a fourth, thanking them.

2.  Build an subscriber list - We have put together an article detailing the importance of a quality subscriber list. If the list is not qualified, you cannot expect a good performance.

3.  Create an effective email - When writing an email for fundraising, make sure that you fill in the necessary details but don’t make it too verbose that the recipient will be tempted to delete it.

4.  Choose the best broadcast tool - This is the caveat of email; without a good broadcast tool, you will be sending it one by one or you can cc it to everybody in the list. A broadcast tool will make the job a lot easier because it can send thousands of emails at once.

When creating a charity event, your goal should be to minimize the overall expenses so that all the proceeds raised will go directly to the charity. Using Facebook and email accomplished just this so if you haven’t done it yet, you better start now.

Graphic Design

If the old adage "you’re only as professional as you look” is true, it’s imperative that you retain the professionals at Pathmaker Marketing LLC to help ensure that your Website and other Internet Offerings present you in the professional light your company deserves. Both talented and experienced, our Graphic Artists will strive diligently to make your Internet Offerings truly second to none.

Understanding both the Artistic and Scientific concepts of Graphic Design as it pertains to Websites and other Internet undertakings, our staff will create an "Eye Path” that will allow you to get the most out of your Landing Page’s Real Estate. The key is, not only can we help you look like a million bucks, we can get you on the path to earning it too!

To learn more about how we can help you develop Award Worthy Designs, visit us HERE. You will be pleased with the end results, as not only will your Website look good, it will work harder for you as well!