We here at Pathmaker Marketing LLC have made an observation that is so obvious that it is often overlooked—E-Newsletters are, first and foremost, NEWS letters. Their main intent should be to be a Communication Tool first, a Branding Tool second, and, but only occasionally, an Income Generator last!
It has been our experience that the very best E-Newsletters tend to cover a lot of topics. They include several main Articles, numerous "Tips & Tidbits" and often a Monthly Schedule/ Calendar. When drafted properly, with engaging text, not only will the E-Newsletter not be deleted before it is opened, it will be looked forward to by all those who receive it!
When drafting your E-Newsletter it should be remembered that this tool allows you to let people know who you are, and what you are passionate about! It should, obviously, revolve around your business and area of expertise. It is also a wonderful way to highlight some of your Key Personnel and to honor some of your Major Clients!
To learn how, exactly, you and your Company can benefit from a professionally prepared E-Newsletter, you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you want to enlighten everyone as to who you are, and what you are passionate about!
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