Email Campaigns

Perhaps the most Innovative Marketing Plan on the Internet today is Email Campaigns. Dedicated to imparting Enduring Tidbits to clients and prospective clients alike, rather than being directly Economically Driven, the program is meant to expand both the depth and breadth of a businesses’ relationship with its clients!

Pathmaker Marketing LLC has both the knowledge, expertise and talented individuals necessary to put together Email Campaigns that will allow you to endure yourself to your clients, while subtly leading them to your doors! As we develop your multi-part Campaigns we will concentrate on meeting the needs of those you serve, while constructing them in such a manner that they will be Automatic in nature!

To learn more about how we can help you develop Email Campaigns, visit us at www.pathmakermarketing.com/EmailCampaigns You will be pleased with the end results, and your clients will be thrilled with the information you share with them!

Read more HERE.

The Econo Pack

There is absolutely no one more acutely aware of the current economic climate than Pathmaker Marketing. However, unlike many members of the business community we have taken it upon ourselves to do something about it! Knowing that a slowdown in business often places a company in the throes of the vicious cycle where we aren’t going to get more business unless we market ourselves, but we can’t afford to market ourselves until we get more business, we have developed what we simply refer to as the econo-pak of economical services for companies, churches, charities who want to market themselves online economically!

Basically, we have taken in excess of three-dozen services and are offering them to our clients—both new and old, for the unbelievable price of only $295 apiece! Running the gauntlet from Search Engine Optimization to establishing a properly designed Business or Church Blog, our professionals are dedicated to giving our client an economically priced opportunity to get some effective internet advertising accomplished, even in this tight economy.

To add continuity to our efforts on your behalf, the program is set up on the basis of a six-month agreement. During that time, you can select any service you want us working on, thus allowing you to select a variety of different items from our cornucopia of services. You will, of course, have the option of utilizing the same service for more than one month should that be your desire. The purpose of the program, however, is to allow you to create a greater presence on the Internet, in order to expand your online presence and benefit from our host of talented marketers working on your account, without committing to thousands of dollars in marketing expense.

To read more, click HERE.

CopyWriting

Information is the most valuable commodity we have, and the best way to impart information is via the written word. Unfortunately, many people feel that lack of time, talent or both prevents them from sharing with the rest of the world the wealth of knowledge that they have acquired and accumulated. If that's true for you, then you need to seek the services of a quality Copywriter, and there is, perhaps, no finer Copywriters available than those on the staff of Pathmaker Marketing LLC!

With Numerous Books - both fiction and non-fiction, over a dozen Novellas, Hundreds of Magazine Articles, and numerous Fundraising Emails, eNewsletters, Landing Pages and Blog Posts to their credit, the Pathmaker team is prolific, articulate, and accurate when producing the written word. Whether to be shared in hard copy or electronic format, the final product they produce will be something that you will not only be pleased with, but proud of as well!

Pathmaker Marketing LLC is both happy and honored to offer the services of their Copywriters in two specific realms

1. As GHOSTWRITERS - Taking your thoughts and ideas and develop them into coherent pages that will both enlighten and entertain the reader;

2. In the production of MARKETING TOOLS - Assisting you in your efforts to Promote your Business, presenting your company in the very best light

To read more, click HERE.

ESPs - Email Service Providers

If your goal is to achieve success on the Internet by becoming a viable email Marketing Firm, you need to have at least a working knowledge of ESPs, and be able to decide which one, exactly, will serve your needs best.  That’s why email Marketing Specialists  have done the leg-work to identify andresearch the various ESPs to determine which one will serve you best.

Unbeknownst to many, ESPs fall into three levels: Entry, Mid, and Elite.  Following is a sampling ofESPs in each category:       

ESP Sampling per Category

Entry	Mid	Elite
iContact	Convio	Exec Target
Emma	Vertical Response	Bronto
	Lyris
	Com F5

Typically, unless your Mailing List exceeds 10,000 you need not go above the “Entry” Level.  With this information in mind, email marketing experts can evaluate your needs and help you determine which ESP would be best for you!  If you are involved in Professional email Marketing, choosing the correct ESPis a must!

To read more, click HERE.

15 Easy Internet Steps To Get More Visitors To Your Church

There is, without a doubt, nary a pastor or church in the country that doesn’t want to get more visitors to come to their church.  With a pure heart and a message to share, their intent is to provide for those visitors programs and services that will enhance and improve their life style.  As the 21st Century dawns it has become obvious to email marketing specialists that the Internet is a wonderful way for churches to evangelize and make themselves known to a lost world.  Randall Mains, Founder and CEO of PATH-MAKER  MARKETING LLC, one of the premier e-mail marketing professionals in the country, agrees that the following steps are an easy way to inform prospective visitors about your church and what it has to offer.

To read more, click HERE.

5 Steps In Getting Your Business Found In Local Internet

In the day and age that we live one thing is as true as it ever was - - it doesn’t matter how good you are or how competitive your prices are if no one knows about you!  As a result, the age-old challenge of making sure that potential clients find you continues to rage on.  Currently, however, the secret to achieving this goal no longer revolves around the yellow pages, billboards nor, to some extent, even radio and TV advertising.  Rather, the key, the “secret” if you would, to marketing success pretty much revolves around the Internet and Social Media!

This realm can, without a doubt, be over-whelming to the average businessman.  While volumes and volumes have been written on this topic, there are five “golden nuggets’ that will at least give you a “jump-start” in the Marketing World of the 21st Century!

To read more, click HERE.

E-MAIL FUNDRAISING

One of the paramount challenges for churches and para-churches is fundraising.  While there are a number of “tried and true” methods available, the advent of the Internet and email has created paradigm shifts that mandate to enjoy continued success it is going to be necessary to stay on the “cutting edge” of technology.  Since ministry is the major concern of these institutions, it is probable that they will want to benefit from the experience and expertise of an email-marketing specialist with a successful email marketing firm such as Randall Mains and PATHMAKER MARKETING LLC.

            Randall, a PK, grew up understanding the importance of fundraising.  If you're like his Dad, the Rev. David Mains, asking for money isn't your favorite pastoral activity. But, you do it because that's how you fund everything from keeping the lights on in the sanctuary to paying salaries to supporting ministries that present the life-changing message of the Gospel to hungry souls.

To read more, click HERE.

Email Campaigns

Perhaps the most Innovative Marketing Plan on the Internet today is Email Campaigns. Dedicated to imparting Enduring Tidbits to clients and prospective clients alike, rather than being directly Economically Driven, the program is meant to expand both the depth and breadth of a businesses’ relationship with its clients!

Pathmaker Marketing LLC has both the knowledge, expertise and talented individuals necessary to put together Email Campaigns that will allow you to endure yourself to your clients, while subtly leading them to your doors! As we develop your multi-part Campaigns we will concentrate on meeting the needs of those you serve, while constructing them in such a manner that they will be Automatic in nature!

To learn more about how we can help you develop Email Campaigns, visit us HERE. You will be pleased with the end results, and your clients will be thrilled with the information you share with them!

How to Establish Yourself as an Expert and Generate Sales

Whether you are a premier blogging service, non-profit consultant or a fundraising company, the bottom line is you need to generate revenues. Do you know how to make people buy from you? Well, they have to trust you. Do you know how to make them trust you? Basically, they have to believe that you know what you are talking about. In short you have to be viewed as the expert that they can count on in your field.

In this post, I will detail the things that you need to do in order to push your brand and be seen as an expert in your field. Once you have accomplished this, you can be sure that you can easily generate sales through your blog. Here’s how:

1. Write contents that they would be willing to share - The first thing that you should do is to write contents that are share worthy. This means that on top of the facts that you are going to present, it has to be an interesting read and helpful to the readers. If the content you wrote is share worthy, people will recommend it to their connections and this will increase your online exposure to a wide range of audience. This will bring awareness to who you are and the kind of knowledge that you bring.

2. Use multimedia - When I say contents, I don’t mean only written ones. You can also share your expertise using audio and video. You can for example upload  talks on Blog Talk Radio or create a podcast at Blubbery. All these can be automatically uploaded to iTunes for greater exposure. And you should not forget to start your own YouTube channel because the exposure that you will get here is simply awesome.

3. Use the features of the social media - Give links to your contents in Twitter, answer questions in LinkedIn Answers, interact on Facebook. In short, using the social media can be helpful.

4. Join groups that are looking for experts for media exposure - Facebook and LinkedIn have groups that are constantly looking for experts for media exposure. Look for these groups and join them and then answer queries related to your expertise. Profnet  from PR Newswire is also a good place to brush elbows with journalist and authors to further your exposure.

5. Interconnect your efforts - Your business marketing promotion online should be integrated so that you can exploit its power. You can interconnect your Internet business marketing promotion website and Ministry blogs with Facebook through its social plugins and use tools like Twitterfeed so that you can feed them to Tweeter as well. Aside from the exposure that you will get, you will also increase the PR of your website and blogs through these links.

Unless people see you as an expert, you cannot expect them to part with their money. By making enough credible noise, people will begin to see you as somebody who knows what you are talking about. Take note, you have to make credible noise and not just any noise. This means accountability on your part because the moment that you publish something erroneous, that would be the end of your online fund raising career. 

Tips on Email Fundraising

It probably is pretty safe to assume that E-Mail Fundraising is not a flash in the pan, but, rather, will be a major weapon in the arsenal of every email marketing firm in the nation for ad infinitum.  Scattered across the world wide web is tidbits of information and suggestions posted by various e-mail marketing experts meant to help give a better understanding of email marketing.  While each and everyone may be valuable, it could be painstakingly difficult to fetter them out and paint a picture with a broad enough scope to actually let you know how to attain success in this realm.  That’s why, as successful email marketing professional, I thought it would be prudent to take time to share a plethora of suggestions that have helped Pathmaker Marketing, LLC in their quest of becoming a successful professional e-mail marketing firm in the realm of e-fundraising.  So, below is a comprehensive “what to do” guide for enjoying E-mail Fundraising success.

1.    TEST - TEST - TEST - Constantly.  In email fundraising there are some variables that you can control and some that you can’t.  What you can control is when you send and how you design your emails and how you design your Landing Pages.  What you can’t control is what’s happening in the news and how people feel about the economy.  As a result, you want to make sure that you are using your very best efforts in the areas you do control in your quest for funds.

            One thing you will want to do is run “split tests” - double, triple, or quadruple splits.  You should run these on your creatives, as different versionscan have different texts and/or graphics.  You test to see what is working this month or week, and by testing you mitigate against ineffective efforts.  Multiple versions of your email will enhance your chance for success, and serves as a bit of insurance.

WHEN YOU SPLIT TEST BE SURE YOU CAN TRACK RESULTS SEPERATELY. You must be able to tell how much money each email raised separately.

2.    BUILD YOUR INTERNAL FILES - Understandably, your donor file will always give you the most return on any given e-mail.  Next would be your internal prospecting file and finally any external prospecting file.  As a point of clarification, the internal prospecting file are those people who have shown an interest in your organization but have not donated and, as one would expect, are more apt to give than any external list.  In other words, the “priority order” is to solicit those who have given before, those who have shown an interest in you, and lastly strangers.

Learn 9 more tips HERE. 

Social Media Marketing

We are thrilled that Facebook is now allowing "Company Pages,” paving the way for Social Networking to become part of a business’ Internet Marketing Plan. Combined with Search Engine Optimization, the two create an all-inclusive Program that allows you to "enhance your chance” of Internet Marketing Success.

The experts at Pathmaker Marketing LLC have a total grasp of the significance and ramifications of joining "Search” and "Social Networking.” You see, Search Engines, such as Google, are Keyword and Geo-Targeted, while Social Networking entities such as Facebook, Shelfari, and LinkedIn are Demographically Targeted. By uniting the two, you create what may very well be the best combination since Chocolate and Peanut Butter!

To learn more about this "marriage” visit us here and learn about the "sweet” Program Pathmaker Marketing LLCcan put together for you!

How to Coordinate Your Email Fundraising with Direct Mail

Email fundraising is not something that only the professional fundraisers can do to raise funds. Even a newbie fundraiser can do such if he/she knows the secrets of this campaign. Just like any Internet business marketing promotion, targeting a hungry niche is of topmost importance otherwise, you will be wasting your time because all your mails will be instantly deleted. Here are some tips:

 1. Customize your email  - Do not send a “one-size-fits-all” email to all your targets. This is an instant turn off because people will just know it when the mail is not really for them. Take your time to create a customized email for the specific niche that you are sending it to. Generic email is a sign that you are being lazy and believe me, people can sense it.

To read more, click here.

5 Proven Search Engine Marketing Ways to Bring Qualified Traffic

Gone are the days when all you need to do to run an online business is to build a website, send it to the major Search Engines and wait for visitors to come. Today, you need to proactively drive highly qualified traffic to it and convert visitors into clients.

1. Search Engine Optimization - It is a fact in online marketing that people will mostly see your website through the Search Engines. It is therefore imperative that the major ones at least (Google, Yahoo and Bing), will find it so that they can feed it to those who are searching.

2. PPC advertising - Instead of waiting for months to see results from organic SEO strategies, pay-per-click or PPC will give you results within weeks. Through paid advertising, you can then identify which keywords are often search and thus, will be viable in your organic SEO.

3. Social networking - The success of websites like Facebook, Twitter and Youtube has taken Internet marketing to new territories. No longer do we bring clients to our websites, we bring our websites to where they are gathered and from there, hope that things will take off.

4. Link building - No website is an island and that is why you have to build bridges to yours. If you can build links to authority websites, this will make your more credible and authoritative.

5. Blogging with targeted keywords - The purpose of blogging with targeted keywords is two-fold; to drive traffic and to pre-sell visitors to the helpfulness of your product or service.

This five-tiered approach to Search Engine Marketing will ensure that you are able to drive a highly qualified traffic to your website, convert visitors into clients and increase your revenue.

Click HERE to Read More.

How to Establish Yourself as an Expert and Generate Sales

Whether you are a premier blogging service, non-profit consultant or a fundraising company, the bottom line is you need to generate revenues. Do you know how to make people buy from you? Well, they have to trust you. Do you know how to make them trust you? Basically, they have to believe that you know what you are talking about. In short you have to be viewed as the expert that they can count on in your field.

In this post, I will detail the things that you need to do in order to push your brand and be seen as an expert in your field. Once you have accomplished this, you can be sure that you can easily generate sales through your blog. To know how, click here.

The Bottom Line to Successful Email Fundraising & Marketing

The bottom line to successful email fundraising & email marketing consists of the following four simple steps to help you stay on track:

4 STEPS TO SUCCESSFUL EMAIL FUNDRAISING OR EMAIL MARKETING

An excellent way to communicate, email has become so efficient that it has the U.S. Postal Service trembling in its boots!  But seriously, if you're still doing direct mail only, you need to add email marketing to your mix of online fund raising tools. And to get the most out of your email fundraising or email marketing program you need to implement the following four strategic steps to success:

1)    Build Your Email House File - The most successful professional fundraisers are using email marketing programs to solicit their house files.  I know this may be a long process to develop these lists, but once you have a robust house file acquisition process in place, your email lists will grow and your efundraising or emarketing communications to those lists will deliver for you maximum results, way above any external list file rentals.

Typically, your house file consists of various sub lists like your customer file (first or two time buyers); your best customer file (regular, large or monthly donors, for example); and your prospecting file of requestors who have asked for call backs, downloaded white papers,  signed up for your newsletters, etc. 


To read more, click here.

Simple Ways to Grow Your Facebook Page from Zero to 5,000

Facebook is far more than the name “social media” implies. It has become one of the most effective marketing venues the world has even seen. So why is it that, although you’ve created a Facebook page for their business, it just sits there? Why don’t people notice it? With countless people with Facebook accounts, why do you have only two fans after an entire year of exposure? Well, it might depend on your concept of exposure. And it might amaze you that there is nothing new under the sun.

Rule Number 1: Let People Know You Are There. - Tell people that you are “in the square and open for business.

Rule Number 2: Don’t Just Be There. Have A Purpose. - Not everyone needs a Facebook page. But everyone with a product or cause to promote does. 

Rule Number 3: Make Their Visit Worthwhile. - Post valuable content on your page. Interesting content is okay, but valuable content is better.

Rule Number 4: Give Them a Reason to Return - Create contests and have giveaways. Post teasers about upcoming articles or freebies.

Rule Number 5: Encourage Interaction -  This is the a la mode on the pie, the icing on the cake, the gold nugget in the stream.

To read more, click here.

Consider Email Fundraising Now!

Did you know that Americans spend more than two and a half billion hours online each week? According to a recent Harris Poll, more than 80% of us-184 million people-are now online for an average of 14 hours weekly.[1] And trends in nonprofit giving indicate that more people are likely to give online in the coming years.[2] Email marketing can help you take advantage of this trend and reach more people through targeted messages.

Okay. But we have a Web site that gets lots of traffic, and even donations. And we send out a monthly enewsletter. Isn't that enough online marketing?

Frankly, NO. Not only is email marketing one of the most effective channels for fundraising, it has many benefits that you can't get from a Web site alone. And email fundraising is different than just emailing. Business email or enewsletters convey information or perhaps get a response to a short question. Emarketing is a call to action-its purpose is to get readers to click to a Web page and complete a form, request a response, or make a gift.

Learn more about some of the advantages you can gain from email fundraising, click HERE.

The Bottom Line to Successful Search Engine Marketing

The bottom line to successful search engine optimization services consists of the following six steps to effective internet marketing in search.

6 STEPS TO SUCCESSFUL SEARCH ENGINE MARKETING

    Since the inception of the Internet, one of its most popular uses has been Search.  As a result, Search Engines, such as Google, Yahoo and Bing have became prevalent and Search Engine Marketing has become a viable way for businesses to market themselves online.  But due to fact that you usually have extensive competition when participating in Search Engine Marketing, the successful company needs to know, and adhere, to all of the following practical steps, in order to be successful in search and related internet marketing ideas.

1)    Conduct Comprehensive Keyword Research

Preparatory to undertaking your Search Engine Marketing Program you must devote the time, money and energy to conducting comprehensive Keyword Research. Start with the Google Keyword Tool which is free to utilize.  You may go through mulptiple rounds of research to really find all the terms that relate to your company, but don't worry.  A really good set of keyword research may turn up nearly 1500 search terms that work for you...maybe even more. One client we did Keyword Research for had nearly 50,000 applicable terms at the end of their keyword research project.  Once you have completed your Keyword Research, prioritize the search terms intowinnable keywords for your company, meaning those you have a probable chance of winning a Page One ranking.  

Obviously, determining winnability is a vital step, so we use three strategic indicators to help us weed down our list into those that we might potentially win a page one ranking on in Google, Yahoo or Bing.  1st is any term under 2500 a month in Google Global Search Volume. 2nd is any term costing under $2.25 per Google PPC. And 3rd is any term ranking under 45% per the SEOmoz Difficulty Ranking. 

Read more...

5 Proven Search Engine Marketing Ways to Bring Qualified Traffic

Gone are the days when all you need to do to run an online business is to build a website, send it to the major Search Engines and wait for visitors to come. Today, you need to proactively drive highly qualified traffic to it and convert visitors into clients. 

Search Engine Marketing is not just presenting flashy website, people are no longer buying that. What you need today is to find a hungry niche and sell them your product or services. The question then is how to drive a great deal of hungry visitors into your website. Here is a five-tiered approach to accomplish that:

1. Search Engine Optimization - It is a fact in online marketing that people will mostly see your website through the Search Engines. It is therefore imperative that the major ones at least (Google, Yahoo and Bing), will find it so that they can feed it to those who are searching. This means that your website should be Search Engine Optimized so their robots can crawl and index your pages. This will greatly influence your ranking in the search results.

Read more...

15 Easy Internet Steps To Get More Visitors To Your Church

There is, without a doubt, nary a pastor or church in the country that doesn’t want to get more visitors to come to their church.  With a pure heart and amessage to share, their intent is to provide for those visitors programs and services that will enhance and improve their life style.  As the 21^st Centurydawns it has become obvious to email marketing specialists that the Internet is a wonderful way for churches to evangelize and make themselves known to a lost world.  Randall Mains, Founder and CEO of PATH-MAKER  MARKETING LLC, one of the premier e-mail marketing professionals in the country, agrees that the following steps are an easy way to inform prospective visitors about your church and what it has to offer.

1.  Launch Google Ad Words - - Target Geographically
2. Get your CHURCH found on Google by claiming your Google Place.
3. Get your members to give your positive reviews on Google Places.
4. Claim your Bing Listing
5. Claim your Yahoo Listing
6. Launch Facebook Ads - Target Demographically
7. O[pen a Facebook Page for your church.
8. Get listed in the top 40 directories in your community.
9. Get an account in Linkedin, the Top business directory.
10. Get an account in the other top 9 business directories.
11. Get a twitter account for your church.
12. Get a flcker account.
13. Open a channel in Youtube.
14. Open a channel in Vimeo.
15. Open up blog accounts in Blogspot, Typepad, Blogsome, Blogger, Etc.
    AND HERE ARE THREE BONUS STEPS!!!!
16. Put out an email blast to a local email list.
17. Put out a send out card.
18. Take an AD in a local christian directory - Most have an Online Directory

As an email marketing company, PATHMAKER MARKETING, LLC knows that the above

suggestions will work, if given the time to develop.  If you need a professional e-mail marketing firm to help you accomplish the above, PATHMAKER andRandall Mains stand ready to assist you.  To learn more, go to Pathmaker Marketing. 

How Visible is Your Website?

The only way to know if something is effective is to measure its potential and its results.  Having a cool website is good, but having a website that increases your business is GREAT!  And there is a way to KNOW how effective your site is.  Pathmaker Marketing LLC has developed a unique method for measuring the potential and effectiveness of your site.  It’s called a Visibility Report.  And here’s the best part:  It’s FREE – absolutely FREE.  And it’s accessible right here on the Pathmaker website.

With no obligation whatsoever on your part, Pathmaker will generate a custom, metrics-based report that will give you a precise assessment of how your website measures up against its potential to be DYNAMIC and to be a tool that drives customers to your business. 

The company’s proprietary software will scour the internet to provide you with an analysis of how your website scores relative to six key elements that are absolutely necessary for a successful internet presence.  Those elements include:

1. Your local search engine ratings
2. Your local directory citations
3. Your competitors’ local directory citations
4. Your social media presence
5. Your keyword rankings
6. Your customer reviews

Your site will receive a score for each element, measuring the visibility of your site as a percentage of its potential.  Finally, the report will give you a composite score, revealing the overall visibility of your site.   A clear explanation of the findings accompanies each score, so you know where the gaps are and you have a general idea of how to address those areas that could use some improvement.  You’ll even know how your visibility compares to your competitors’!

We want your website to be effective and your business to be successful.  The Pathmaker Visibility Report will give you an awareness of the reality of your site’s status that will be beyond your expectations.  With the insight you gain, you will know EXACTLY the steps to take to make your site exponentially more effective.  They are all steps that anyone can take.   If you have questions, need assistance, or would simply rather have an experienced professional do the job - Pathmaker Marketing has the resources to quickly and efficiently improve your online visibility and, ultimately, grow your business.

For your FREE Visibility Report, click here.

Read more...

Basic HTML

While the number of changes regarding the Internet seems to come Geometrically rather than Arithmetically, email marketing experts know that there is one standard that is vitally important to successful E-Mail Campaigns: HTML. The abbreviated form of Hyper Text Markup Language, HTML is basically the "Computer Language” that is read by browsers and lets it know how to display things in your E-Mail, from Font to Colors and from where images are positioned to paragraph breaks!

The email marketing professional is aware that while there are a number of Internet Languages, not all are suitable for E-Mails. For example, a popular, and effective, language for Websites is CSS or Custom Style Sheet. However, most ISPs tend to "strip out” CSS in e-mails, thus making the E-mail that was CSS unreadable and, obviously, ineffective. While your designated recipient will receive your E-Mail, there is no idea what it will look like, so avoid CSS when designing HTML E-Mails. Another language not supported by E-Mail is Flash. Avoid that in HTML E-Mails as well.

Read more...

Promote Local Fundraising

If you are having a local fundraising event, why not exploit Facebook and email to get the word out? I mean let’s face it, who do you think doesn’t have Facebook or an email account? If you can get the word out through these media, you can expect more results and lesser expenses compared to having to rely mainly on flyers and tarpaulins.

How to use Facebook

Facebook is not only a good way to connect with relatives and friends, it also an excellent tool to announce a fundraising event. Think about it, what you’ve got in there is already a captured audience, compared to flyers and tarpaulins wherein people can choose not to read or even look at them. People on Facebook can choose to ignore you as well but, it is less likely because what you’ve got there are people who know and trust you. Here’s how you can use Facebook topromote a fundraising event:

1. Create and event - Create an event in Facebook ideally on the Fundraiser’s own account. Make sure that after you filled in the necessary details, that you click “anyone can view and RSVP” so that it is made public. You should also click “show guest list on event page” so that people can see who are invited and can invite new people.

Once the event goes live and you have invited your friends and they have RSVP, their friends can now see it on their wall too. This will make your invitation viral.

2. Post the event on your wall - On your personal Facebook account, you can also post the event on your wall and invite your friends too. If this is a ticket event, make sure to post a link to where they can buy the tickets.

3. Post regular updates - Make sure to post regular updates so that those who are coming will be informed. Soon the event will be on your friend’s, friends and friends wall too.

How to Use Email

Before there was Facebook, email is the way to send our words for fundraising and it still a very effective tool to inform. A lot of infomercials are still using emails and the trend will like to continue in the years to come. Here’s how you can use email to send the word out:

1.  Design the flow of mails - You don’t just send the mails blindly, it has to follow a design flow. For example, you can start with a request, then you follow it up with supporting quotes and related client’s story. You can then send a third mail encouraging people to donate and a fourth, thanking them.

2.  Build an subscriber list - We have put together an article detailing the importance of a quality subscriber list. If the list is not qualified, you cannot expect a good performance.

3.  Create an effective email - When writing an email for fundraising, make sure that you fill in the necessary details but don’t make it too verbose that the recipient will be tempted to delete it.

4.  Choose the best broadcast tool - This is the caveat of email; without a good broadcast tool, you will be sending it one by one or you can cc it to everybody in the list. A broadcast tool will make the job a lot easier because it can send thousands of emails at once.

When creating a charity event, your goal should be to minimize the overall expenses so that all the proceeds raised will go directly to the charity. Using Facebook and email accomplished just this so if you haven’t done it yet, you better start now.

Effective Strategies in Email Fundraising

It is obvious that any successful endeavor is the result of someone developing and implementing a specific, successful strategy.  Email Fundraising is no exception.  Any e-mail marketing professionalworth their salt knows this to be true.  And, a real e-mail marketing specialist will tell you that there are actually five strategies that you can employ to ensure that your email marketing program is, in fact, a successful one.

E-MAILS TIED TO CURRENT EVENTS - This is pretty self-explanatory.  What you need to do

is keep abreast with the news and develop an email campaign that revolves around what is transpiring.  This, of course, is dependent on the fact that your cause is one that is news worthy.  A good example of this might be if you are part of a Tornado Relief Fund.  During

DIRECT MAIL/E-MAIL COMBO - E-Mail Marketing Firms will tell you that the

advent of an email marketing campaign should not be the demise of other fundraisers that have worked for you in the past.  In this instance, you should come up with a Direct Mail offer and send it out.  Then, some seven to ten days later you follow up with an e-mail version of the same offer.  Together these allow you to really enhance the chance of success of your fundraising efforts.

MONTHLY “THEMED” E-MAIL CAMPAIGNS - Virtually every month has a holiday or event

that you can “build” an e-mail fundraising campaign around.  For example, May lends itself to two causes:  Unwed Mothers and Veterans.  Mothers Day allows you to touch people’s heartstrings regarding those moms who have no one to help care for them and their needs, and Memorial Day is a “natural” for seeking aid for our War Veterans.

                “STAND ALONE” E-MAIL FUNDRAISING CAMPAIGN - Here, you want to make an offer

that is totally exclusive to the e-mail you send.  To make these most effective, it is wise to have a time limit in which recipients must respond to benefit from your offer. Remember, all such offers should revolve around and be related to the cause you are trying to raise funds for.

Tornado Season there are ample news stories for you to mount a most effective e-mail program around.

                MEDIA/E-MAIL COMBO - Again, you are utilizing more than one method to supplement your

fundraising efforts.  In this situation, you make your offer on either the Radio or TV.  Then, you follow up later that same day with an e-mail that re-enforces your initial offer.  This should not be a “Current Event” driven email but, rather, be centered around a pre-conceived offer that you present.

If you find all of this a little overwhelming, you may want to contact a Professional E-Mail Marketing Service like PATHMAKER MARKETING, LLC to assist you with your email marketing undertakings.  An e-mail marketing company of long standing, we not only know how to implement these five strategies, we also have a track record of success that you will find most impressive

Web Design Services

Have you ever been on a Blind Date? Have you noticed that your first, and foremost, concern is how attractive the other person is? Remember how thrilled you were when you discovered that they were "drop dead" beautiful? Then, after three minutes with them, you felt your excitement wane as you discovered they were about as shallow as a kiddy wading pool? Websites are a lot like a Blind Date - - you want them to be attractive enough to catch someone's eye, but you want them to have enough depth and substance to keep their attention once they decide to check it out. At Pathmaker Marketing LLC we understand all the ins and outs of Website Design, and chances are we can create the perfect site for you!. 

Schedule a Free Consultation now and receive two valuable white papers on web design and communication.

Be a WINNER with Contests and Sweepstakes!

While the use of Contests and Sweepstakes is an obvious boon forBusinesses by enhancing your company's brand, it can be equally beneficial for Charities as well. The programs are especially effective when combined with a local live event. HEART FOR THE CITY, an organization dedicated to improving the lives and conditions of underprivileged youth in the Inner City of Glendale, Arizona, incorporated a Contest and Sweepstakes to coincide with an elegant dinner they planned for February they dubbed A Valentine Affair. Conducted prior to the event, the Contest And Sweepstakesculminated with a drawing at the A Valentine Affair dinner.

To learn how, exactly, you and your Company can benefit fromContests and Sweepstakes you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. Remember, YOU can't win if you don't let OTHERS play!!!

Why not get started right away! Select the package that best fits your budget in the form below, and we'll get right to work on your behalf. Click here to read more: http://goo.gl/RWthz

Success in a Flash

In a day and age when the whole world seeks Entertainment in all they do, we at Pathmaker Marketing LLC can help you ensure that your Website is as Entertaining as it is Informative. And, we make sure that the Entertainment is far more than forEntertainment alone! By using the ubiquitous FLASH program, we allow visitors to your Website to actually become involved inyour site, making it virtually Interactive in nature!

As you undoubtedly know, FLASH is the computer program that provides Dynamic Motion and historically has been included on 99% of all PCs. Developed to help eliminate a totally "static” situation on your Website, it uses either Java Scripting or Videos to enhance your Website. FLASH gives a site great motion, as is demonstrated by a site we recently developed: www.tenboom.com. Click here to read more: FLASH

Basic HTML

While the number of changes regarding the Internet seems to come Geometrically rather than Arithmetically, email marketing experts know that there is one standard that is vitally important to successful E-Mail Campaigns: HTML. The abbreviated form of Hyper Text Markup Language, HTML is basically the "Computer Language” that is read by browsers and lets it know how to display things in your E-Mail, from Font to Colors and from where images are positioned to paragraph breaks!Click here to read more: http://goo.gl/tO9Lg

15 Easy Internet Steps To Get More Visitors To Your Church

There is, without a doubt, nary a pastor or church in the country that doesn’t want to get more visitors to come to their church.  With a pure heart and amessage to share, their intent is to provide for those visitors programs and services that will enhance and improve their life style.  As the 21st Centurydawns it has become obvious to email marketing specialists that the Internet is a wonderful way for churches to evangelize and make themselves known to a lost world.  Randall Mains, Founder and CEO of PATH-MAKER  MARKETING LLC, one of the premier e-mail marketing professionals in the country, agrees that the following steps are an easy way to inform prospective visitors about your church and what it has to offer.
 Launch Google Ad Words - - Target Geographically
Get your CHURCH found on Google by claiming your Google Place.
Get your members to give your positive reviews on Google Places.
Claim your Bing Listing
Claim your Yahoo Listing
Launch Facebook Ads - Target Demographically
O[pen a Facebook Page for your church.
Get listed in the top 40 directories in your community.
Get an account in Linkedin, the Top business directory.
Get an account in the other top 9 business directories.
Get a twitter account for your church.
Get a flcker account.
Open a channel in Youtube.
Open a channel in Vimeo.
Open up blog accounts in Blogspot, Typepad, Blogsome, Blogger, Etc.
AND HERE ARE THREE BONUS STEPS!!!!
Put out an email blast to a local email list.
Put out a send out card.
Take an AD in a local christian directory - Most have an Online Directory
As an email marketing company, PATHMAKER MARKETING, LLC knows that the above
suggestions will work, if given the time to develop.  If you need a professional e-mail marketing firm to help you accomplish the above, PATHMAKER andRandall Mains stand ready to assist you.  To learn more, go to Pathmaker Marketing.

What you need to Know About Email Fundraising

It probably is pretty safe to assume that E-Mail Fundraising is not a flash in the pan, but, rather, will be a major weapon in the arsenal of every email marketing firm in the nation for ad infinitum.  Scattered across the world wide web is tidbits of information and suggestions posted by various e-mail marketing experts meant to help give a better understanding of email marketing.  While each and everyone may be valuable, it could be painstakingly difficult to fetter them out and paint a picture with a broad enough scope to actually let you know how to attain success in this realm.  That’s why, as successful email marketing professional, I thought it would be prudent to take time to share a plethora of suggestions that have helped Pathmaker Marketing, LLC in their quest of becoming a successful professional e-mail marketing firm in the realm of e-fundraising.  

Click Here to Read all the Tips in Email Fundraising. 

Be a Winner In Email Campaigns

With so much talk about, and emphasis on, Internet Marketing business people often concentrate on only one thing: having all of their communications with clients and prospective clients be Economically Driven. There is another aspect of Marketing to consider, however, and that is the development of an E-Mail Campaign where the end result is nothing more than sharingEnduring Tips with the reader.

The experts at Pathmaker Marketing LLC have discovered that an E-Mail Campaign that provides Valuable Information for the reader to consider helps to add both breadth and depth to a company’s relationship with its clients. One of the more successful formats to use for this campaign is a "How To” program.

Depending on what your business is, the E-Mail Campaign can provide new information to the reader, or simply serve to confirm what they may already know. For example, if you own a Sporting Good’s Store, a ten-part Campaign entitled "10 Steps to Tying Flies that Trout Can’t Resist” would be most beneficial to fly fisherman. Written properly, individuals on your mailing list will look forward to receiving each new installment!

The "written properly” part is where Pathmaker Marketing LLC can serve you best! With a staff consisting of prolific andcreative Copywriters and talented and innovative Designers each and every installment you send out will not only reflect your expertise, but also your eye to Creativity and Professionalism!

One of the truly exciting parts of an E-Mail Campaign designed and instituted by Pathmaker Marketing LLC is the fact that it can be "Automatic” in nature. Once implemented, the program is basically self-sufficient. Once new readers subscribe to it the program is delivered to them with no additional effort on your part.

To Read More, Click Here:

15 Eeasy Internet Steps To Get More Visitors To Your Church

There is, without a doubt, nary a pastor or church in the country that doesn’t want to get more visitors to come to their church.  With a pure heart and amessage to share, their intent is to provide for those visitors programs and services that will enhance and improve their life style.  As the 21^st Centurydawns it has become obvious to email marketing specialists that the Internet is a wonderful way for churches to evangelize and make themselves known to a lost world.  Randall Mains, Founder and CEO of PATH-MAKER  MARKETING LLC, one of the premier e-mail marketing professionals in the country, agrees that the following steps are an easy way to inform prospective visitors about your church and what it has to offer.

1.  Launch Google Ad Words - - Target Geographically
2. Get your CHURCH found on Google by claiming your Google Place.
3. Get your members to give your positive reviews on Google Places.
4. Claim your Bing Listing
5. Claim your Yahoo Listing
6. Launch Facebook Ads - Target Demographically
7. O[pen a Facebook Page for your church.
8. Get listed in the top 40 directories in your community.
9. Get an account in Linkedin, the Top business directory.
10. Get an account in the other top 9 business directories.
11. Get a twitter account for your church.
12. Get a flcker account.
13. Open a channel in Youtube.
14. Open a channel in Vimeo.
15. Open up blog accounts in Blogspot, Typepad, Blogsome, Blogger, Etc.
    AND HERE ARE THREE BONUS STEPS!!!!
16. Put out an email blast to a local email list.
17. Put out a send out card.
18. Take an AD in a local christian directory - Most have an Online Directory

As an email marketing company, PATHMAKER MARKETING, LLC knows that the above

suggestions will work, if given the time to develop.  If you need a professional e-mail marketing firm to help you accomplish the above, PATHMAKER andRandall Mains stand ready to assist you.  To learn more, go to Pathmaker Marketing.