Facebook is far more than the name “social media” implies. It has become one of the most effective marketing venues the world has even seen. So why is it that, although you’ve created a Facebook page for their business, it just sits there? Why don’t people notice it? With countless people with Facebook accounts, why do you have only two fans after an entire year of exposure? Well, it might depend on your concept of exposure. And it might amaze you that there is nothing new under the sun.
Rule Number 1: Let People Know You Are There. - Tell people that you are “in the square and open for business.
Rule Number 2: Don’t Just Be There. Have A Purpose. - Not everyone needs a Facebook page. But everyone with a product or cause to promote does.
Rule Number 3: Make Their Visit Worthwhile. - Post valuable content on your page. Interesting content is okay, but valuable content is better.
Rule Number 4: Give Them a Reason to Return - Create contests and have giveaways. Post teasers about upcoming articles or freebies.
Rule Number 5: Encourage Interaction - This is the a la mode on the pie, the icing on the cake, the gold nugget in the stream.
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