Creating a Search Engine Marketing Program without conducting an extensive Keyword Research is like building a house without a foundation - - it might look good at first, but it won’t weather even the minutest of storms! And, in the ever-changing business climate we face today it seems there is always a storm just around the corner!
Search Engine Marketing is chasing those individuals who want your product or service and are using the internet to find you! Pathmaker Marketing's goal, on your behalf, is to determine and isolate the words, terms, and phrases they type into Google. Your goal is to make sure your company "comes up” when they type in their search words! And it is only through comprehensive Keyword Research will you be able to uncover these keywords.
Pathmaker Marketing stand ready to assist you in creating a Keyword Research Program that pinpoints your Winnable Terms for ensuring Page Ranking and driving potential customers to your website! Don’t allow yourself to fall victim to the temptation of aiming for the bullseye with a blindfold on! Rather, understand the key concept that Keyword Research is the foundation of effective Search Engine Marketing.
