The Best in Graphic Design

At Pathmaker Marketing, LLC we have a whole army of designers standing by to help you ensure that all of your Graphic endeavors are something that you can take great pride in, and that will be ever memorable to those who view them! While beauty is in the eye of the beholder, "cheesy” is pretty much universally accepted as being undesirable!

While many people may not realize it, Graphic Design is an area that you DO NOT want to skimp on. For a relatively small investment you can make sure that your company looks like a million bucks on the Internet. For example, you can have a really top flight looking Website for a mere $1500 - $2000. And, for another $1000 or so you can even add FLASH to it as well!

Though somewhat of a cliché, you don’t get a second chance to make a first impression and, if you aren’t careful, your Website can actually work to bring down your Brand─as perception is 95% of reality. Unless dynamic, your Website will make people think less of both you and your company, without even giving you an opportunity to prove them wrong!

To read more, click HERE.

The Power of Link Building

Have you ever noticed that invariably some of the most important things we need to do are also the most time consuming and the most boring? That is exactly the situation with your Website and Link Building! While an excellent way to strengthen your Website, the process of Link Building is tedious at best. That's why we at Pathmaker Marketing LLC have developed a Division dedicated to taking the worry and dread out of Link Building for you!

"Why," you may be wondering, "is Link Building relevant to my Business? Actually, there are two significant reasons that you should plan on making Link Building a part of your Internet Marketing Plan. The first is somewhat obvious - the more Links you have, the better the opportunity exists for people to get to your Website, thus bringing you in Qualified Leads. With a Dynamite Website each time someone visits your Website you have the chance of Converting them to clients.

The second reason deals with the fact that a well-developed and properly implemented Link Building Plan will increase yourPage Rankings as a result of Google Searches. This, of course, should be an on-going part of your Search Engine Marketing Program, thus allowing your Website to be that much more productive.

Your next thought may very well be, "How will Pathmaker Marketing LLC develop my Link Building Plan?" Well, there are a number of techniques that we will develop and implement on your behalf. First, we will help get you placed in as many Directories as possible--National, Local, and "Niche." The purpose of this, of course, is to then have your listing linked back toyour Website, driving traffic in that direction.

Why not get started right away! Contact us now by visiting our website HERE.

Learn More about Flash

In a day and age when the whole world seeks Entertainment in all they do, we at Pathmaker Marketing LLC can help you ensure that your Website is as Entertaining as it is Informative. And, we make sure that the Entertainment is far more than for Entertainment alone! By using the ubiquitous FLASH program, we allow visitors to your Website to actually become involved in your site, making it virtually Interactive in nature!

As you undoubtedly know, FLASH is the computer program that provides Dynamic Motion and historically has been included on 99% of all PCs. Developed to help eliminate a totally "static” situation on your Website, it uses either Java Scripting or Videos to enhance your Website. FLASH gives a site great motion, as is demonstrated by a site we recently developed: www.tenboom.com.

It stands to reason that something that is done professionally is more appealing and effective than something accomplished by amateurs. We can assure you that there are no more talented and experienced professionals in the realm of FLASH than those at Pathmaker Marketing LLC. With a keen eye to the aesthetics of FLASH, we are more tuned into the functionality and effectiveness of your Website than simply how good it looks!

To read more, click HERE.

EMAIL WELCOME SERIES

As you undoubtedly know, there is a form of "Proper Etiquette” for everything in life, and that includes doing business on the Internet! We at Pathmaker Marketing LLC are virtual Emily Posts of the Internet, and stand ready to use our talent and expertise to develop an Email Welcome Program that will convert visitors to your Website into leads or customers!

Created to help you develop a relationship with what otherwise might be only a "one time” visitor, an Email Welcome Program gets people "up to speed” in regard to "who you are” and "what you do.” Encompassing the various elements of "Business Etiquette” that will allow you to build an on-going professional relationship, an automated eWelcome series of messages will serve you well whether you are a Business or a Charity!

To learn more about how we can help you develop an Email Welcome Program, visit us HERE. You will be pleased with the end results, and your online guests will be thrilled that they "visited” you in the first place!

5 “ESSENTIAL STEPS ” FOR GETTING YOUR BUSINESS FOUND IN LOCAL INTERNET SEARCHES

In the day and age that we live one thing is as true as it ever was - - it doesn’t matter how good you are or how competitive your prices are if no one knows about you!  As a result, the age-old challenge of making sure that potential clients find you continues to rage on.  Currently, however, the secret to achieving this goal no longer revolves around the yellow pages, billboards nor, to some extent, even radio and TV advertising.  Rather, the key, the “secret” if you would, to marketing success pretty much revolves around the Internet and Social Media!

            This realm can, without a doubt, be over-whelming to the average businessman.  While volumes and volumes have been written on this topic, there are five “golden nuggets’ that will at least give you a “jump-start” in the Marketing World of the 21^st Century!

·         PURSUE SEARCH ENGINE RANKING ON YOUR TARGETED LOCAL KEYWORDS - Example:  Plumber - Dallas - Texas

·         ENCOURAGE CLIENTS TO WRITE AND POST POSITIVE REVIEWS IN GOOGLE PLACES (and YAHOO and BING) and LOCAL DIRECTORIES such as ANGIE’S LIST - There are several excellent ways to accomplish this.

·         CREATE YOUR SOCIAL MEDIA PROFILES - Including Company Accounts (not personal) in FOURSQUARE, FACEBOOK, TWITTER, LINKED IN and YOU TUBE!

·         GET LISTED IN AS MANY LOCAL DIRECTORIES AS POSSIBLE - These can run the gamut from “Angie’s List” to “Hot Frog” and include things like:

superpages.com                   kudzu.com

yellowpages.com                 local.com

yelp.com                              citysearch.com

                                      myhuckleberry.com              company.com

                                      showmelocal.com                 ezlocal.com

·         CREATE A LOCAL PRESNECE ON THE BIG THREE SEARCH ENGINES - These are, of course, GOOGLE PLACES, YAHOO LOCAL, and BING LOCAL (BUSINESS PORTAL).

As you can imagine, there are important procedures necessary to accomplish the above steps, and, to

learn what they are, go HERE.

Search Engine Marketing

If your Search Engine Marketing is not something you can take pride in; does not attract Visitors to your Website and/or doesn’t provide you with Page One Rankings, this very minute you need to contact Pathmaker Marketing LLC! With the Paradigm Shifts that are taking place in virtually every business due to the ever-expanding influence of the Internet, you need to discover how our talented staff can serve you by creating a Search Engine Marketing Program that will both keep you on the Cutting Edge of 21st Century Marketing and will keep your business growing and profitable!! By Researching and Refining your Keyword List, and determine your Winnable Terms, we can ensure that your Search Engine Marketing is not a dream but, rather, a reality! To learn more about how you can benefit from the five key components of SEM, please visit us HERE.

Develop your Email Strategies

DEVELOP YOUR E-MAIL STRATEGIES - Basically there are five strategies that you can employ, which include:

1. E-Mail Tied to Current Events
2. Monthly “Themed” E-Mail Campaigns
3. Direct Mail/E-Mail Combo
4. Media/E-Mail Combo
5. “Stand Alone” E-Mail Fundraising Campaign

To learn more information in develoing your email strategies, click here. 

How to Use Email for a Local Fundraising

How to Use Email

Before there was Facebook, email is the way to send our words for fundraising and it still a very effective tool to inform. A lot of infomercials are still using emails and the trend will like to continue in the years to come. Here’s how you can use email to send the word out:

1.  Design the flow of mails - You don’t just send the mails blindly, it has to follow a design flow. For example, you can start with a request, then you follow it up with supporting quotes and related client’s story. You can then send a third mail encouraging people to donate and a fourth, thanking them.

2.  Build an subscriber list - We have put together an article detailing the importance of a quality subscriber list. If the list is not qualified, you cannot expect a good performance.

3.  Create an effective email - When writing an email for fundraising, make sure that you fill in the necessary details but don’t make it too verbose that the recipient will be tempted to delete it.

4.  Choose the best broadcast tool - This is the caveat of email; without a good broadcast tool, you will be sending it one by one or you can cc it to everybody in the list. A broadcast tool will make the job a lot easier because it can send thousands of emails at once.

When creating a charity event, your goal should be to minimize the overall expenses so that all the proceeds raised will go directly to the charity. Using Facebook and email accomplished just this so if you haven’t done it yet, you better start now.

Graphic Design

If the old adage "you’re only as professional as you look” is true, it’s imperative that you retain the professionals at Pathmaker Marketing LLC to help ensure that your Website and other Internet Offerings present you in the professional light your company deserves. Both talented and experienced, our Graphic Artists will strive diligently to make your Internet Offerings truly second to none.

Understanding both the Artistic and Scientific concepts of Graphic Design as it pertains to Websites and other Internet undertakings, our staff will create an "Eye Path” that will allow you to get the most out of your Landing Page’s Real Estate. The key is, not only can we help you look like a million bucks, we can get you on the path to earning it too!

To learn more about how we can help you develop Award Worthy Designs, visit us HERE. You will be pleased with the end results, as not only will your Website look good, it will work harder for you as well!