Thursday, October 14, 2010

Promoting Your Online Business

Promoting your online business online is crucial because it generates traffic. Without traffic, you have nobody to look at your Web site and therefore you need to be marketing your business online consistently to drive this essential traffic to your site.

The five elements of a complete business marketing online promotion plan are:
  • Blogging
  • Link Building
  • Social & Professional Media Marketing
  • Pay Per Click Advertising
  • Search Engine Optimization (SEO)

Call 623-322-3334 to schedule a free consultation with Pathmaker Marketing.

Saturday, October 2, 2010

Questions To Ask Fundraising Companies

If you’re a non profit or church who raises funds, then you need to include online fundraising in your marketing tool kit. And when you start doing that, you’ll want to consider the advantages of working with various fundraising companies. Just because you work with someone who has been managing your direct mail for the last several years doesn’t mean they’re the right choice for your email fundraising or search engine marketing efforts. You’ll want to look for Internet savvy fundraising companies for that.

When interviewing fundraising companies, here are some helpful questions you’ll want to ask.

  • What is your experience raising funds online?

  • What is your strategy for raising funds online?

  • What is your experience in my industry?

  • What is your billing schedule and terms?

  • How do you resolve conflicts and disagreements?

These basic questions may launch you into other discussions, but these will help you springboard into a thorough understanding of how various fundraising companies stack up against one another.

Pathmaker Marketing is ready to help you raise funds online and would love to talk to you about how our strategies and experience fit with your organization. Call us at 623-322-3334.