While the number of changes regarding the Internet seems to come Geometrically rather than Arithmetically, email marketing experts know that there is one standard that is vitally important to successful E-Mail Campaigns: HTML. The abbreviated form of Hyper Text Markup Language, HTML is basically the "Computer Language” that is read by browsers and lets it know how to display things in your E-Mail, from Font to Colors and from where images are positioned to paragraph breaks!
The email marketing professional is aware that while there are a number of Internet Languages, not all are suitable for E-Mails. For example, a popular, and effective, language for Websites is CSS or Custom Style Sheet. However, most ISPs tend to "strip out” CSS in e-mails, thus making the E-mail that was CSS unreadable and, obviously, ineffective. While your designated recipient will receive your E-Mail, there is no idea what it will look like, so avoid CSS when designing HTML E-Mails. Another language not supported by E-Mail is Flash. Avoid that in HTML E-Mails as well.
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