Wednesday, May 22, 2013

Schedule Your Free Demo to See Firsthand The Power of Email Fundraising to Generate $$

I still find non profit organizations that are apprehensive about email fundraising. It seems like their concerns sometimes hover around issues like: "Will email cannibalize their snail mail results?" or maybe even more fundamentally, "Will people react negatively to solicitations?" from their non profit through email.

Before April 2008, this client had not been doing any email fundraising. They agreed to let Pathmaker start a monthly email fundraising effort on their behalf that was tied to their monthly snail mail fundraising efforts.

After doing an initial Verify My Email campaign, their email list netted out to 20,000 deliverable names.
Here are the results from our last 13 eAppeals for them:

Thirteen-month Summary:
1,816 gifts = $190,887 gross income generated
(Monthly Averages: 140 gifts for $14,683)

Month-by-month eAppeal Income Summary:

13.          April eAppeal                                    118 gifts                 $10,305
12.          March eAppeal                                  91 gifts                  $11,813
11.          February eAppeal                              69 gifts                  $13,184
10.          January 09 eAppeal                           88 gifts                  $9,521
9.            December eAppeal                          122 gifts                  $23,833
8.            November eAppeal                         161 gifts                  $16,950
7.            October eAppeal                            106 gifts                  $6,853
6.            September eAppeal                        231 gifts                  $17,828
5.            August eAppeal                              199 gifts                  $28,550
4.            July eAppeal                                   112 gifts                  $18,500
3.            June eAppeal                                  139 gifts                  $10,450
2.            May eAppeal                                  138 gifts                  $12,528

1.            April 08 eAppeal                            242 gifts                  $10,572

No comments:

Post a Comment