Win Keywords With Compendium

“Well, Jim, if you are serious about using blogging for marketing purposes, I would suggest that you get in touch with Randall at Pathmaker Marketing and have him set you up with Compendium.”

“Compendium?”

“Right. It is the blog posting system that Pathmaker Marketing promotes. It's a Premier Bogging Service, recommends to all of their clients, and it is, without a doubt, the best system on the market.”

“What makes it so good?”

“Well, there are a multitude of reasons actually. A few of the more important ones, where you’re concerned at least, include the fact that it automatically optimizes your blog post content, systematically organizes your post content by keyword, allows for unlimited users and dynamic calls to action. Not to mention the comprehensive keyword research you also receive to help you identify your winnable terms so you can begin targeting keywords.”

“So all I have to do is sign up with Compendium and I’ll win keywords and page rankings?” Jim asked hopefully, realizing that probably wasn’t the case.

“No, not quite. Google tends to prefer to give rankings based on depth of content, so you need to spend lots of time posting blogs for the next few months.”

“How do I know what to blog on?”

“Compendium will help you find your winnable targeting keywords, and that’s what you need to concentrate on.”

Jim was satisfied, I could tell, and I knew he would soon be giving Pathmaker Marketing a call. Even though Compendium isn’t free, it gets results for its bloggers.

Make Blogging A Viable Marketing Tool

For those whose intentions are to use their blogging efforts in a productive manner to gain themselves significant page rankings in Google, Yahoo or Bing, and thereby make their blogging a viable marketing tool, serious consideration needs to be given to Compendium. While it is not the only blogging system available today, it is, by far and away, in my opinion, the best blogging system available for bloggers who want to be serious marketers.

To make such a bold statement one needs to be able to support it, and there are three major benefits that give credulity to my claim. To explain this, let me use the illustration of the lemon tree in my backyard. Typically, my large lemon tree has three “levels” of fruit: Those which are on the low hanging branches and are easily picked; those on the middle branches, which I might be able to attain but it will take some more effort; and those on the very top branches which are, for all intent and purposes, unattainable. Applying this to winnable targeting keywords, we find that some terms are going to be easy to win; some are, perhaps, winnable with more effort, and some you probably will never be able to win. Compendium helps you to determine which targeting keywords are easy picking, so your blog postings revolve around terms that will get you page one rankings and top 50 rankings, both on your target terms and long-tail variations of those terms.

To punctuate this point, recognize that Google is preferential to ranking terms based on depth of content, so you need to choose those keyword phrases that have not already had an “encyclopedia” written about them. A good example of this might be “email fundraising” vs. “ephilanthropy.” While you might prefer to use the more common of the terms, so does everyone else. Therefore, the former might be unattainable where the latter is readily within your reach and grasp. When you are targeting keywords pursue the winnable terms first.

From the blog posting side of this coin, since depth of content is a paramount concern to the search engines, you should be prepared in the long run to write 50 – 200 posts on the terms for which you are targeting keywords.

Compendium is best for blogging with the purpose of winning page rankings on your targeting keywords! For more information, call Randall Mains at Pathmaker Marketing at 623-322-3334.

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Find Your Client's Biggest Need

Randall Mains of Pathmaker Marketing had done a presentation on Internet Marketing Ideas and effective Online Marketing Tools. In his presentation he had mentioned that the most Effective Internet Marketing takes place when the business owner concentrates on his clients by “scratching their biggest itch”.

Jim, who owns an independent sporting goods store, is always on the outlook for Small Business Marketing Strategies, but, as in this instance, he frequently gets his wires crossed in regard to what he is learning. Having more than a little success with the Internet Business Marketing Programs Randall and I have helped him with, he is always willing to follow our advice to the letter - - even when he has no idea what we were actually talking about.

“Jim, that was Randall’s way of saying you need to find your client’s biggest need and then fill it for them.”

He just looked at me like a kid who has discovered that a cow can’t really jump over the moon. As he shook his head back and forth a bit, I noticed that his eyes were back in focus, and that we probably were going to be getting somewhere now.

“So, you really don’t scratch their back or anything”

“No,” I assured him.

“Ohhhhhhh,” he replied contemplatively. “Well, how do I know what their biggest need is?

“Probably the best way to find out is to simply ask them,” I advised him truthfully.

“You mean I have to call up everyone on my list?” he asked, incredulity heavy in his voice.

“No. Since you have a pretty good size e-mail list, you can either use “Survey Monkey,” or put together a short questionnaire yourself.”

“Can Pathmaker help me with this, or do I have to do it all myself?” he asked, the panged look on his face non-verbally pleading that we help him.

“Sure, we can help.”

“Great! So all I have to do is run the questionnaire and I’ll know what kind of things to offer forever!” he exclaimed triumphantly.

“Well, that’s not quite true,” I informed him. Continuing before he could ask, I explained my comment. “Look, Jim, your business has several specific seasons that you deal with - - hunting, fishing, softball and so forth. And, in fishing that breaks down to summer and winter, as the needs for ice fishing are different. You should, I think, send out an e-mail at least every two months and see what people are looking for to make their sporting endeavors more enjoyable and productive.”

“Ahhhhhh,” Jim said, his nod indicating he understood what I was talking about. “Boy, the people whose business isn’t seasonal sure have it a lot easier, since they only have to survey their clients the one time,” he commented.

“That’s not quite right either,” I informed him. “With the number of paradigm shifts that are taking place in our society today, everyone needs to keep a finger on the pulse beat of their clients' needs.”

Jim again nodded in agreement, and prepared to change the topic. He did, however, have one more question.

“Floyder, what’s your biggest itch?”

I realized that Jim was right about one thing - - he would need Pathmaker Marketing's help with his questionnaire!!

Double Your Dollar Deal until Aug. 31 only!

Save $250 off any $500 purchase of books, sermon kits, and pastor kits at http://ping.fm/Xim62 Redeem online. Use promo code SAVE250. You can also call us toll-free at 1-800-224-2735.

Add a Virtual Tour to your Website

A virtual tour can be an interesting and valuable addition to your website, and if you do it properly, it can be a valuable part of your internet marketing ideas. A virtual tour is a simulation of an existing location, usually composed of a sequence of video images. They also may use other multimedia elements such as sound effects, music, narration, and text. Virtual Tours can allow a user to view an environment without actually being there whilst on-line.

There are a number of issues to take into account before adding a virtual tour to your website.

1. What is the goal for your tour?

2. Who are you trying to reach?

3. What kind of interactivity will your audience most appreciate?

4. What kind of bandwidth will you be working with?

Pathmaker Marketing can help you with virtual tours and other kinds of website design. Give us a call at 623-322-3334.

Define Your Online Objectives

by Randall Mains

I marvel at how often clients come to us at Pathmaker Marketing and do not have a firm grasp of exactly what they want us to accomplish for them. This seems to be as true for those companies who are seeking a small business marketing strategy as those charities who are interested in non-profit fund raising.

For whether they are looking for an online marketing tool, church outreach ideas or search engine optimization services, their goals are often murky and poorly defined. An example would be those who put together an internet ad without having defined how to evaluate the results of the advertisement, or measure its success.

First, as you develop your online ad you need to know what, exactly, you are expecting it to accomplish for you.

There are basically a few strategic things that you can hope to receive from your internet marketing endeavor – - a list addition, a lead or a sale. Typically, your product or service will determine which you should expect. For example, if you are selling your services as an Architect for Church Expansion, you will undoubtedly pursue leads, not sales.

On the other hand, if you are selling a $49.95 product titled “6 Steps to 1,000 Perfect Sermons,” the end result is more apt to be a sale than a lead.

Once you fully understand your objective you can better measure the results. Making this determination will allow you to decide whether or not your advertising program was a success.

Second, as you determine your objectives you will find that they may be different depending on whether you are prospecting for new customers or selling to your current ones. Example: is the list email you are using an “internal” or “external” list. For an internal list, one where you are contacting current/past customers, you may decide that for a thousand dollar investment you will want to realize $10,000 worth of sales. It might be more, it might be less – - you should be able to determine this because you will already have a track record with those individuals.

However, with an “external” list, a list of potentially new clients, you may be pleased even if you don’t break even! For the same thousand dollar investment, a return of only $750.00 might be acceptable because you are acquiring new names/clients for future upselling to your internal list. These individuals will have ongoing upsell potential and a “life time value,” which may be very significant.

It is vitally imperative that you define your objectives, for without doing so you cannot determine if your campaign was successful or not! Too, you may want to set up a “scale” of probably/possible success. If your “goal” is to glean $10,000 on a $1,000 investment, and you only glean $8,500, you might decide that the program was, albeit short of your expectations, still a success. As with any goal, not reaching the ultimate goal does not mean you failed.

It is possible that you may need help in defining and refining your objective, and we at Pathmaker would be more than happy to assist you in this. However, before you invest in an internet advertising be sure you know what you expect it to do for you!

Pathmaker Marketing is ready to help you determine your online objectives and would love to talk to you about how our strategies and experience fit with your organization. Give us a call at 623-322-3334.

I Think My Google Paper Clip Must Be Rusty!!!

by Floyd Allen

If you have ever seen anyone “fume” you know that it is not a pretty sight. Now, there are several things that might make a person fume: For a truck driver it is a freeway that has turned into a parking lot and for a vacuum cleaner salesman it is finding out the house they are in has no electricity after they have dumped their grit and grime on the new carpet. For most business people, the match that will torch their psyche to the point that they fume is investing dollars in a marketing program and getting little or no return.

That latter description describes a good friend of mine. I recently met him for coffee, and as soon as he came in I could tell he was fuming! I waited until he placed his order, and then got him to talk about what was wrong. He told me he had recently spent nearly three thousand dollars on a Google Paper Clip Program and reaped no profit from his investment.

I interrupted him with the quizzical look on my face. When he asked me what was wrong I shared that I wasn’t sure what a Paper Clip Program was. He explained that it was where you only have to pay when someone clicks on the Ad and goes to your website. Me pointing out to him that the proper term was “Pay Per Click” and not “Paper Clip” did not endear me to him. In fact, I think if anything he was fuming even more!

As he continued to talk he began to look at me with a jaundiced eye, knowing of my involvement with Pathmaker Marketing. By the time he finished, it had become somewhat apparent that he was blaming me for his plight, though he had gone to a different fundraising company and I had had nothing to do with his current circumstances, directly nor indirectly. I forgave him the fallacy of his misplaced blame, and instead of getting upset with him decided to try to help him - - at least to calm down. Read more...