by Randall Mains
Email fundraising has proven to be one of the best emarketing channel you can leverage to develop online fundraising sources for your not-for-profit organization. A good qualified internal email list should generate substantial gifts toward your annual fund, add to your monthly donor groups, and even raise funds for special projects. I will show you how to monetize your email list later, but for now I want to focus on how to begin building your lists, since many charities are literally at ground zero when it comes to their email lists.
Most companies don't know how to start building their email lists. While there are numerous methods you can use, both online and offline, you're best to grow your email lists by addressing your website traffic conversion plan first, which is generally an overlooked subject. I personally prefer incentive-based email sign-up offers, which I'll explain later.
Much of the focus I hear about is on generating visitors to your website, rather than converting the visitors you'll get. Generating traffic to your website without having a plan to convert the traffic into non profit marketing assets is the equivalent of having a billboard on the highway--you do get brand awareness because of the traffic that sees your ad, but you don't get many tangible assets to work with after your ad ends.
We here at Pathmaker Marketing believe that a non profit website design strategy that concentrates on traffic conversion will add people onto your email list. Using this method you collect as many names as possible that you can convert into gifts or sales today, plus names that are likely to convert in the weeks and months to come through online fundraising.
Most companies will dedicate zero real estate, or very little online real estate, to traffic conversion efforts. Installing a good one will increase the size of your email lists, and eventually lead to significant results out of your email fundraising.
Showing posts with label Randall Mains. Show all posts
Showing posts with label Randall Mains. Show all posts
Sunday, March 6, 2011
Wednesday, September 1, 2010
Find Your Client's Biggest Need
Randall Mains of Pathmaker Marketing had done a presentation on Internet Marketing Ideas and effective Online Marketing Tools. In his presentation he had mentioned that the most Effective Internet Marketing takes place when the business owner concentrates on his clients by “scratching their biggest itch”.
Jim, who owns an independent sporting goods store, is always on the outlook for Small Business Marketing Strategies, but, as in this instance, he frequently gets his wires crossed in regard to what he is learning. Having more than a little success with the Internet Business Marketing Programs Randall and I have helped him with, he is always willing to follow our advice to the letter - - even when he has no idea what we were actually talking about.
“Jim, that was Randall’s way of saying you need to find your client’s biggest need and then fill it for them.”
He just looked at me like a kid who has discovered that a cow can’t really jump over the moon. As he shook his head back and forth a bit, I noticed that his eyes were back in focus, and that we probably were going to be getting somewhere now.
“So, you really don’t scratch their back or anything”
“No,” I assured him.
“Ohhhhhhh,” he replied contemplatively. “Well, how do I know what their biggest need is?
“Probably the best way to find out is to simply ask them,” I advised him truthfully.
“You mean I have to call up everyone on my list?” he asked, incredulity heavy in his voice.
“No. Since you have a pretty good size e-mail list, you can either use “Survey Monkey,” or put together a short questionnaire yourself.”
“Can Pathmaker help me with this, or do I have to do it all myself?” he asked, the panged look on his face non-verbally pleading that we help him.
“Sure, we can help.”
“Great! So all I have to do is run the questionnaire and I’ll know what kind of things to offer forever!” he exclaimed triumphantly.
“Well, that’s not quite true,” I informed him. Continuing before he could ask, I explained my comment. “Look, Jim, your business has several specific seasons that you deal with - - hunting, fishing, softball and so forth. And, in fishing that breaks down to summer and winter, as the needs for ice fishing are different. You should, I think, send out an e-mail at least every two months and see what people are looking for to make their sporting endeavors more enjoyable and productive.”
“Ahhhhhh,” Jim said, his nod indicating he understood what I was talking about. “Boy, the people whose business isn’t seasonal sure have it a lot easier, since they only have to survey their clients the one time,” he commented.
“That’s not quite right either,” I informed him. “With the number of paradigm shifts that are taking place in our society today, everyone needs to keep a finger on the pulse beat of their clients' needs.”
Jim again nodded in agreement, and prepared to change the topic. He did, however, have one more question.
“Floyder, what’s your biggest itch?”
I realized that Jim was right about one thing - - he would need Pathmaker Marketing's help with his questionnaire!!
Jim, who owns an independent sporting goods store, is always on the outlook for Small Business Marketing Strategies, but, as in this instance, he frequently gets his wires crossed in regard to what he is learning. Having more than a little success with the Internet Business Marketing Programs Randall and I have helped him with, he is always willing to follow our advice to the letter - - even when he has no idea what we were actually talking about.
“Jim, that was Randall’s way of saying you need to find your client’s biggest need and then fill it for them.”
He just looked at me like a kid who has discovered that a cow can’t really jump over the moon. As he shook his head back and forth a bit, I noticed that his eyes were back in focus, and that we probably were going to be getting somewhere now.
“So, you really don’t scratch their back or anything”
“No,” I assured him.
“Ohhhhhhh,” he replied contemplatively. “Well, how do I know what their biggest need is?
“Probably the best way to find out is to simply ask them,” I advised him truthfully.
“You mean I have to call up everyone on my list?” he asked, incredulity heavy in his voice.
“No. Since you have a pretty good size e-mail list, you can either use “Survey Monkey,” or put together a short questionnaire yourself.”
“Can Pathmaker help me with this, or do I have to do it all myself?” he asked, the panged look on his face non-verbally pleading that we help him.
“Sure, we can help.”
“Great! So all I have to do is run the questionnaire and I’ll know what kind of things to offer forever!” he exclaimed triumphantly.
“Well, that’s not quite true,” I informed him. Continuing before he could ask, I explained my comment. “Look, Jim, your business has several specific seasons that you deal with - - hunting, fishing, softball and so forth. And, in fishing that breaks down to summer and winter, as the needs for ice fishing are different. You should, I think, send out an e-mail at least every two months and see what people are looking for to make their sporting endeavors more enjoyable and productive.”
“Ahhhhhh,” Jim said, his nod indicating he understood what I was talking about. “Boy, the people whose business isn’t seasonal sure have it a lot easier, since they only have to survey their clients the one time,” he commented.
“That’s not quite right either,” I informed him. “With the number of paradigm shifts that are taking place in our society today, everyone needs to keep a finger on the pulse beat of their clients' needs.”
Jim again nodded in agreement, and prepared to change the topic. He did, however, have one more question.
“Floyder, what’s your biggest itch?”
I realized that Jim was right about one thing - - he would need Pathmaker Marketing's help with his questionnaire!!
Sunday, July 25, 2010
Premier Blog Service Gets Client Major Listings
by Randall Mains
I filed a recent client report showing the Page Ranking results for their 15 Keyword premier blogging service. To produce this report, 22 targeted keywords and 2 URLs were checked on 5 search engines, including Google, Yahoo, Bing, Ask and AOL. The first 50 listings of each search engine were evaluated to get the client's current results.
On May 25th they had 115 total Top 50 Page Rankings:
45 Top 10, plus
30 Top 20, plus
14 Top 30, plus
26 top 50.
The Page Ranking report showed them receiving an overall 19 fold increase in Blog Listing Results vs. January 20, when they had 6 Top 50 Page Rankings (2 Top 20 and 4 Top 30). The premier blogging service we are using on their behalf is really delivering to them substantial results, and we're glad to to have it be a part of their core blog search engine optimization services. What's nice about the system is how it automatically optimizes their blog posts for the search engines, saving them a lot of time and effort performing manual SEO.
If you'd like to consider a substantive tool for your company or church blog, or Christian blogging efforts, then check out Compendium Blogware and then give me Randall Mains at Pathmaker Marketing a call at 623-323-3334 to discuss how this substantial tool could reward your company with more leads, sales and name acquisitions, along with the ability to use the blogging process to establish yourself as an expert in your field.
I filed a recent client report showing the Page Ranking results for their 15 Keyword premier blogging service. To produce this report, 22 targeted keywords and 2 URLs were checked on 5 search engines, including Google, Yahoo, Bing, Ask and AOL. The first 50 listings of each search engine were evaluated to get the client's current results.
On May 25th they had 115 total Top 50 Page Rankings:
45 Top 10, plus
30 Top 20, plus
14 Top 30, plus
26 top 50.
The Page Ranking report showed them receiving an overall 19 fold increase in Blog Listing Results vs. January 20, when they had 6 Top 50 Page Rankings (2 Top 20 and 4 Top 30). The premier blogging service we are using on their behalf is really delivering to them substantial results, and we're glad to to have it be a part of their core blog search engine optimization services. What's nice about the system is how it automatically optimizes their blog posts for the search engines, saving them a lot of time and effort performing manual SEO.
If you'd like to consider a substantive tool for your company or church blog, or Christian blogging efforts, then check out Compendium Blogware and then give me Randall Mains at Pathmaker Marketing a call at 623-323-3334 to discuss how this substantial tool could reward your company with more leads, sales and name acquisitions, along with the ability to use the blogging process to establish yourself as an expert in your field.
Saturday, July 24, 2010
The Upsides of a Premier Blogging Service
by Randall Mains
I've been asked recently to defend the use of my Compendium Premier Blogging Service, because so many other blogging tools are available for free on the internet. Well, let me say this in my defense. For anyone wanting a church blog, or wanting to use Christian blogging to get page Rankings in the search engines, I think my system is superior.
There are three things that is does really well for me, automatically:
1. It optimizes my blog urls
2. It optimizes my page construction
3. It optimizes my page content
My compended blog system creates keyword blogs from my posts that are optimal for my target keywords. Those three things tend to get me noticed in Google, Yahoo and Bing, and I get really good Page Rankings as a result. Plus, with my system, I leverage my blog posts into WordPress, Blogger, Xanga, LiveJournal, and Vox, so I get the benefit of using those free blog services too, but without having to worry about multiple accounts to upkeep. My central blogging happens here, and the power of the internet flow it elsewhere.
Until someone tells me otherwise, I'm asserting the fact that using any other blog system would require me to manually search engine optimize my individual blog posts, and since I do that for a living on client websites, I know how tedious and complicated that process can be to get decent page ranking results.
Plus, my system allows you to have unlimited user blogs, which is a very hard to beat feature and benefit.
If you want a demo of the high-powered premier blogging service we use to get stellar page ranking results for our clients, give Pathmaker Marketing a holler at 623-322-3334, and ask me Randall Mains to show you the system we use.
I've been asked recently to defend the use of my Compendium Premier Blogging Service, because so many other blogging tools are available for free on the internet. Well, let me say this in my defense. For anyone wanting a church blog, or wanting to use Christian blogging to get page Rankings in the search engines, I think my system is superior.
There are three things that is does really well for me, automatically:
1. It optimizes my blog urls
2. It optimizes my page construction
3. It optimizes my page content
My compended blog system creates keyword blogs from my posts that are optimal for my target keywords. Those three things tend to get me noticed in Google, Yahoo and Bing, and I get really good Page Rankings as a result. Plus, with my system, I leverage my blog posts into WordPress, Blogger, Xanga, LiveJournal, and Vox, so I get the benefit of using those free blog services too, but without having to worry about multiple accounts to upkeep. My central blogging happens here, and the power of the internet flow it elsewhere.
Until someone tells me otherwise, I'm asserting the fact that using any other blog system would require me to manually search engine optimize my individual blog posts, and since I do that for a living on client websites, I know how tedious and complicated that process can be to get decent page ranking results.
Plus, my system allows you to have unlimited user blogs, which is a very hard to beat feature and benefit.
If you want a demo of the high-powered premier blogging service we use to get stellar page ranking results for our clients, give Pathmaker Marketing a holler at 623-322-3334, and ask me Randall Mains to show you the system we use.
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