Keyword Research Is The Foundation Of Search Engine Marketing

Creating a Search Engine Marketing Program without conducting an extensive Keyword Research is like building a house without a foundation - - it might look good at first, but it won’t weather even the minutest of storms! And, in the ever-changing business climate we face today it seems there is always a storm just around the corner!

Search Engine Marketing is chasing those individuals who want your product or service and are using the internet to find you! Pathmaker Marketing's goal, on your behalf, is to determine and isolate the words, terms, and phrases they type into Google. Your goal is to make sure your company "comes up” when they type in their search words! And it is only through comprehensive Keyword Research will you be able to uncover these keywords.

Pathmaker Marketing stand ready to assist you in creating a Keyword Research Program that pinpoints your Winnable Terms for ensuring Page Ranking and driving potential customers to your website! Don’t allow yourself to fall victim to the temptation of aiming for the bullseye with a blindfold on! Rather, understand the key concept that Keyword Research is the foundation of effective Search Engine Marketing.

The Upsides of a Premier Blogging Service

by Randall Mains

I've been asked recently to defend the use of my Compendium Premier Blogging Service, because so many other blogging tools are available for free on the internet. Well, let me say this in my defense. For anyone wanting a church blog, or wanting to use Christian blogging to get page Rankings in the search engines, I think my system is superior.

There are three things that is does really well for me, automatically:
1. It optimizes my blog urls
2. It optimizes my page construction
3. It optimizes my page content

My compended blog system creates keyword blogs from my posts that are optimal for my target keywords. Those three things tend to get me noticed in Google, Yahoo and Bing, and I get really good Page Rankings as a result. Plus, with my system, I leverage my blog posts into WordPress, Blogger, Xanga, LiveJournal, and Vox, so I get the benefit of using those free blog services too, but without having to worry about multiple accounts to upkeep. My central blogging happens here, and the power of the internet flow it elsewhere.

Until someone tells me otherwise, I'm asserting the fact that using any other blog system would require me to manually search engine optimize my individual blog posts, and since I do that for a living on client websites, I know how tedious and complicated that process can be to get decent page ranking results.

Plus, my system allows you to have unlimited user blogs, which is a very hard to beat feature and benefit.

If you want a demo of the high-powered premier blogging service we use to get stellar page ranking results for our clients, give Pathmaker Marketing a holler at 623-322-3334, and ask me Randall Mains to show you the system we use.