Make Blogging A Viable Marketing Tool

For those whose intentions are to use their blogging efforts in a productive manner to gain themselves significant page rankings in Google, Yahoo or Bing, and thereby make their blogging a viable marketing tool, serious consideration needs to be given to Compendium. While it is not the only blogging system available today, it is, by far and away, in my opinion, the best blogging system available for bloggers who want to be serious marketers.

To make such a bold statement one needs to be able to support it, and there are three major benefits that give credulity to my claim. To explain this, let me use the illustration of the lemon tree in my backyard. Typically, my large lemon tree has three “levels” of fruit: Those which are on the low hanging branches and are easily picked; those on the middle branches, which I might be able to attain but it will take some more effort; and those on the very top branches which are, for all intent and purposes, unattainable. Applying this to winnable targeting keywords, we find that some terms are going to be easy to win; some are, perhaps, winnable with more effort, and some you probably will never be able to win. Compendium helps you to determine which targeting keywords are easy picking, so your blog postings revolve around terms that will get you page one rankings and top 50 rankings, both on your target terms and long-tail variations of those terms.

To punctuate this point, recognize that Google is preferential to ranking terms based on depth of content, so you need to choose those keyword phrases that have not already had an “encyclopedia” written about them. A good example of this might be “email fundraising” vs. “ephilanthropy.” While you might prefer to use the more common of the terms, so does everyone else. Therefore, the former might be unattainable where the latter is readily within your reach and grasp. When you are targeting keywords pursue the winnable terms first.

From the blog posting side of this coin, since depth of content is a paramount concern to the search engines, you should be prepared in the long run to write 50 – 200 posts on the terms for which you are targeting keywords.

Compendium is best for blogging with the purpose of winning page rankings on your targeting keywords! For more information, call Randall Mains at Pathmaker Marketing at 623-322-3334.

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