Copywriting

Information is the most valuable commodity we have, and the best way to impart information is via the written word. Unfortunately, many people feel that lack of time, talent or both prevents them from sharing with the rest of the world the wealth of knowledge that they have acquired and accumulated. If that's true for you, then you need to seek the services of a quality Copywriter, and there is, perhaps, no finer Copywriters available than those on the staff of Pathmaker Marketing LLC!

With Numerous Books - both fiction and non-fiction, over a dozen Novellas, Hundreds of Magazine Articles, and numerousFundraising Emails, eNewsletters, Landing Pages and Blog Posts to their credit, the Pathmaker team is prolific, articulate, and accurate when producing the written word. Whether to be shared in hard copy or electronic format, the final product they produce will be something that you will not only be pleased with, but proud of as well!

Pathmaker Marketing LLC is both happy and honored to offer the services of their Copywriters in two specific realms

1. As GHOSTWRITERS - Taking your thoughts and ideas and develop them into coherent pages that will both enlighten and entertain the reader;

2. In the production of MARKETING TOOLS - Assisting you in your efforts to Promote your Business, presenting your company in the very best light

Web Design @ Pathmaker Marketing

The ultimate measure of the success of your Website is determined by Conversion Rate. When you invest money in a website and the methods used to bring traffic to it, you need to be able to calculate ROI (Return on Investment) and your Conversion Rateis what you should use to make this determination. Conversion Rate can be defined as the percentage of people who, after visiting your Website, take the desired action you have in mind - Signing up for your Newsletter or Making a Purchase. We can assure you that no Website will have a Conversion Rate higher than the ones created by the Design Staff of Pathmaker Marketing LLC.

Visit http://jerusalemprayerteam.org/ and see one of our best creations.

Free Website Evaluation

Is your website a pretty billboard ...
or hard core horsepower for company growth?

When we evaluate sites, we often look first at aesthetics, because you don't need to drop a million bucks to look like a million-dollar organization. If your look and feel is broken, it's time to get that problem fixed pronto.

But more often than not, the real issue is not a surface problem, but a underlying functional one. Does your website work hard at converting site traffic into useable assets? Lists, leads, sales or donations -- If you're not actively getting these from your site traffic, your pretty billboard isn't performing its most strategic marketing role.

Properly done, a company website is fully capable of making substantial contributions to your company growth.

Functionality is key. Let Pathmaker perform its functional evaluation of your site, and see how you stack up against this litmus test. If you need help improving, like many sites do, we can give you a easy-to-understand proposal on how we can help you get up to code.

How to Increase Facebook Page Fans from 0 to 5000

If you are a newbie to Facebook, listed below are ways on how to increase Facebook page fans from 0 to 5000:

1) Post content consistently and backlink when appropriate - As people notice that content and like your page, your fans will grow and get engaged with you, and then more of your content will go viral throughout the Facebook channel, to be noticed by prospective new fans. In regard to back linking, you don't have to out link from all your posts, but make sure you do link to your company website or blog for those posts require further reading, some kind of download, or a purchase decision.

2) Post content that is engaging and relevant to people - Another way on how to increase Facebook page fans from 0 to 5000 is to post relevant content. Before you know it, fans will start liking your Page. You see, people are constantly looking for solutions to their problems and if you can demonstrate to them through good content that you have what they are looking for, you will win their loyalty.

3) Add pictures and/or How to videos - Psychology has proven it that we respond better to videos and pictures rather than just pure text. That is exactly the reason why computers developed the so called graphical user interface because of this basic psychology that we have.

4. Ask relevant questions of your fans - Engage your existing fans by asking them relevant questions. Ask them how your product has impacted their lives, what problems were you able to solve with the services that you offer and similar things.

5. Invite people to answer surveys and ask their opinions - It’s not enough to ask them questions, engage them further by inviting them on a survey. This will engage them further and you will also get feedbacks regarding what you need to improve regarding your product or service.

6. Give rewards - There are companies that give out discounts if you will “like” their business page on Facebook. You can think of similar strategies to that are applicable to your fundraising company and get the same impact. What you are trying to do is win the loyalty of people.

These are some of the things on how to increase your Facebook page fans from 0 to 5000. This is one of those daily fun activities that you can do that guarantees success to your online business. Contact Pathmaker Marketing via Skype at (623) 322-3334 if you need further assistance.

Increase your Online Sales through E-mail Marketing

by Randall Mains

Increase your Online Sales through E-mail Marketing. This is one of the strategies that Pathmaker Marketing is doing for its clients and has been proven effective on all kinds of businesses. This is especially true if “coupons” and special offers figure prominently in your Marketing Program. For many businesses, E-Mail Marketing may very well be your ticket to “Marketing Paradise!” Prime examples of those who might benefit from E-Mail Marketing are Restaurants, Sporting Goods Stores and Churches. To begin with, we need to realize that there are two major challenges in implementing an effective E-Mail Marketing Program: The key to building your list is that you have to provide a reason for people to join. In the case of the Restaurant and Sporting Goods Store, you might offer a "2 for 1 coupon,” or a "20% Off” your next order when they sign up. A Church might offer a free White Paper on Prayer or Better Family Life for signing up. You provide patrons the opportunity to enroll while they are in your establishment, and at that time you explain that future coupons will be forthcoming when they "enroll” with you.

Once a Restaurant has a list to work with they can start their E-Mail Marketing Program. They can send out coupons for Karaoke Night, or for Holiday Discounts, or maybe even to join you for Monday Night Football. It is important to remember that an E-Mail Marketing Program is primarily to provide your business with "spikes,” corresponding to the event or holiday. Inasmuch as E-Mails tend to have a short "shelf life,” these are good for “short term” promotions. For the Sporting Goods store it would be very similar, but you might want to offer "how to” classes for members of your contact list. You might also promote a "One Day Sale” or a "Week End Event.” While Restaurants might take advantage of Holidays, the Sporting Goods Store might benefit from the various seasons - Hunting, Fishing, Baseball, etc. An E-Mail inviting your contact list members to attend a class titled "A one day Guide to tying Flies” would serve several purposes: 1) It would help you determine your clients area of interest and 2) it would set the stage for increased sales regarding Fly Fishing!

Another way to Increase your online sales through e-mail marketing is to offer an invitation to a special Holiday Service or even a “Movie Night” or special musical presentation. Again, the idea is to get people in so that you can determine what their needs are and how you can help meet those needs. Regardless of the entity are promoting, there are several important facts you need to keep in mind when building your E-Mail Program. Most importantly, perhaps, is the fact that you will want to design your coupons in HTML. This not only allows you to develop and forward an "attractive” coupon that will render properly, it also provides you with the means to "track” your E-Mails, allowing you to know how many of them are being opened and, perhaps even more importantly, how many recipients are "clicking through.”

Develop Email Fundraising

by Randall Mains

The primary goal of your email fundraising is to raise gifts or sell products, not deliver ministry (that’s what your e-newsletter does). E-fundraising is an entire course in itself that fundraising professionals like Pathmaker Marketing teach, but when done effectively, it can become an monthly income-producing channel for your ministry that might even rival your direct mail and telephone fundraising efforts.

But you’re not ready to do e-appeals until you’ve properly introduced your newfound friends to your ministry. Once they know who you are and what you stand for, then you can begin implementing fundraising for nonprofits and begin requesting their support for your worthy causes.

In general, the basic components of any email solicitation include your Subject Line, your message in HTML and/or text, and your Landing Page.

The primary goal of your Subject Line is to get your emails opened. The primary goal of your email is to get click-through traffic to your Landing Page. And the primary goal of your Landing Page is to get conversions on your offer (i.e., gifts or sales, leads, list signups, etc). Each component has a specific goal, but they must all work together harmoniously to produce effective results.

There are different schools of thought on basic email fundraising strategies like: short email to long landing page, or long email to short landing page, but to determine what works best with your constituents, you just need to test, test and continue testing.

In addition, there’s the landing page process of effective internet marketing, which brings to mind to importance of your understanding of landing page conversion protocol. This subject is a big one and we’re only touching its surface today, but to show you how advanced you can become in this arena, here’s a patented formula I use to improve landing page conversion:

Landing Page Conversion = 4m+3v+2(i-f)-2a

m= the user’s motivation; v= clarity of the value proposition; i=incentive to take action; f=friction elements of the process; a=anxiety about entering information. Proper use of this formula from the Marketing Experiments Corp. can significantly improve your landing page conversions.

The formula basically says that the greatest weight in the conversion process is given to the motivation of the donor to support your cause, followed by the strength of your value proposition, followed by your incentive less the friction of your checkout process, less the anxiety that the donor feels about doing business with you online. Three factors can improve your conversion rates, while two factors can decrease them.

For more assistance with your email fundraising, contact Pathmaker Marketing 623-322-3334.

Tap International Markets

As we enter into the second decade of the 21st Century it is more and more apparent that we are living in an ever-shrinking world! The people at Pathmaker Marketing are not only aware of this, but, rather, they stand ready to help you and your company compete in an ever expanding arena where English is not the only language spoken. As a result, Pathmaker Marketing is always looking forward to helping you accept the challenge of Internationalization!!

At one point in time, Internationalization meant that a company would be reaching out and expanding into other nations around the world. Today, however, the nations have come to us. The number of ethnicities that surround us is remarkable and, as astute business people, we need to do all that we possibly can to tap into these most viable markets.

How, exactly, can Pathmaker Marketing help you do this? First, they can assist you in doing a survey regarding the number of possible ethnic markets that you are currently missing out on! Once accomplished, the next step will be to help you consider to be the major aspects of Internet and Social Network Marketing!

The key to this program will, of course, be the utilization to put virtually all of these Marketing Programs into a myriad of languages. To show the extent of what can be accomplished, please take time to visit one of Pathmaker Marketing’s most recently completed projects, a 3D Virtual Tour of the Tenboom Museum in Haarlem, Holland at www.tenboom.com. Due to the extensive worldwide interest in this particular topic, the client’s goal was to have it presented in twenty different languages.

Think of how wonderful it would be if prospective clients could go to your Website and click on a tab that would allow them to read it in their native tongue - - Español, Deutsch, Francais or whatever! Rather than struggling trying to decide what, exactly, you have to offer that they may need, you can imagine their thrill in being able to do their research so much more readily and easily.

In regard to Keyword Research, you will be opening up a whole new world of obtaining Winnable Keywords for Page Ranking with Google, Yahoo, Bing and other Search Engines This, in itself, might open the doors to actually doing business overseas, to say nothing of serving the prospective clients in your own community!

Building on the concept of Keywords and Winnable Terms, imagine how beneficial it would be to have your Blog Posts be in more than one language! As your knowledge is shared in multiple languages, your stature as an expert will build exponentially and there is no telling what heights that can lead you and your company to!

As you increase the number of languages you are offering your services and products in, you increase the number of Websites and Directories that you can be Linked to. Whether you strive for Unilateral or Reciprocal Links, additional links will give you additional opportunities.

As Social Networking continues to be the rave, imagine how many more “friends” you can have, and how many more people you could “tweet” if your postings and twitters were multi-lingual. A wonderfully simple way to expand your number of contacts, with the help of Pathmaker Marketing your Networking efforts can become even more profitable!

One of the areas we have been particularly successful in is assisting clients with instituting and conducting Contests and Sweepstakes. By conducting your contests in more than one language, you have positive testimonials that are not limited to only those individuals who can speak and read English.

Finally, imagine the positive affects of being able to produce a monthly E-Newsletter that could be distributed in multiple languages! Again, whether you want to Market around the world or just in your own community, the ability to do so in more than one language can be a tremendous boon to your business!

To learn how, exactly, you and your Company can benefit from an Internationalization Program you need to contact Pathmaker Marketing to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you want to reach everyone in your community!