E WELCOME SERIES

Proper Etiquette is as much a part of the church world today as it ever was, and that is just as true in

regard to the Internet as any other ministry aspect! Fortunately, the email marketing experts at Pathmaker

Marketing LLC are the virtual Emily Posts of Internet Etiquette! And, we stand ready to help ensure that

anyone who visits your website is treated appropriately, wooing them back as not only interested parties but

as actual church members!

As you have undoubtedly already surmised, you want to be sure to properly respond when someone

visits your Website. For example, if they take the time to fill out a form or survey, it would behoove you to

send an e-mail thanking them, and also provide them with a special gift! Your "thank you" e-mail should be

something that is both eye-catching and memorable. With such an email you will indicate to the recipient

that, though you don't know them yet, they are already important to you!

The "special gift" can be a downloadable White Paper, perhaps titled “10 SCRIPTURES TO

JUMP START YOUR PRAYER LIFE.” With it you should include a brief paragraph or two that

elaborates on how your church and its programs can assist them. This should not only elaborate on the

services/programs you offer, but also convince the reader at the very least they should give your church a

closer look!

Contact with your "visitor," however, should not end there! Your first follow up to your initial

contact should probably come in the form of an Invitation announcing a special upcoming service. This

might offer a free gift ( a Latte, copy of Pastor’s Book, Coffee Mug) to those who attend and present the

Invitation.

How many contacts should you make? An email marketing specialist will advise you to always

keep in mind that the basic concept in using the "Welcome Series" is to get beyond the "Acquaintance

Stage" and get people “up to speed” in regard to what you do and who you are! Your goal is to get people

involved with your church as soon as possible and as much as possible!

Keeping in mind that this program is to help you develop a relationship with those who visit your

website, the "Welcome Series" does, in fact, get people up to speed in regard to what you do and who you

are!

Perhaps the best way to envision what the "Welcome Series" helps you accomplish is through the

use of the Development World's "Pyramid Model." In that particular Model, the "base" is where most

people who contact your company/organization are located. The more involved they become with you, the

further they "move up" the Pyramid. The goal, of course, is to get them to the very pinnacle of the Pyramid,

where you have become an integral part of their world!

You may have noted that many companies and/or organizations already have a "Welcome Series"

that they use via the U.S. Mail. With our experience and expertise, Pathmaker Marketing LLC can

coordinate the two rather easily. With the transition of our world to the electronic age, this might be an

excellent way to make the transition from "snail mail" to "email!"

To learn how, exactly, you and your Church can benefit from an E-Welcome Program you will

want to contact an email marketing firm sooner rather than later! After all, you want everyone to reach the

pinnacle of your Pyramid!