Should it be Digital or Analog?

by Floyd Allen

I heard him. And, I understood what he said. I did not, however, have any idea what he was talking about. Unfortunately, this seems to quite often be the case when Jim and I get together. He is a wonderful person, and a true and loyal friend. But sometimes he is just a tad out of step with the rest of the world. I used to think it was just with me, but I have discovered that it’s with everyone. The problem is, I have surmised, that typically Jim only shares half of what he is thinking at any given time. So, while it usually only takes a minute, it is wise to get the whole story from him before responding.

“Jim,” I began slowly, making sure he would stay with me, “should what be digital or analog?’

“Why, the watches!”

We were almost there, but I still wasn’t sure what he was talking about.

“Watches? What Watches?’

“You know. You told me to be sure to add a free watch, and I just want to know which kind to buy.”

A-ha! Now I knew what he was talking about. The day before I explained to him that Randall Mains and I had been talking about the importance of “adding a free watch” when doing an Online Ad. Randall shares this concept with his clients as an excellent Online Marketing Tool. It is but one of the many Internet Marketing Ideas that Pathmaker Marketing advises their clients to incorporate, and since Jim knows that I often work with Randall, he frequently picks my brain in regard to Small Business Marketing Strategies. Jim and I had been discussing Business Marketing Promotion Online, and I had mentioned that it is often wise to give a “free watch.” Read more...