ENEWSLETTERS and its Benefits

There is, perhaps, nothing more exciting than receiving a well-written Newsletter! Filled with Engaging Text accompanied by Eye-Catching Graphics, an eNewsletter can be a most effective Communicating and Branding Tool! Consisting of in-depth articles, Tantalizing Tips and Tidbits and practical "How To’s,” a properly constructed Enewsletter will be one that the recipients look forward to receiving!

We at Pathmaker Marketing LLC are devoted to helping you create an eNewsletter that will reflect who you are and what you are passionate about. Understanding that eNewsletters are both a Communication and Branding Tool, our Talented and Knowledgeable experts stand ready to lend their expertise and experience in helping you create an Enewsletter worthy of Pulitzer consideration!

To learn more about how we can help you develop an Award Worthy eNewsletter, visit us HERE. You will be pleased with the end results, and your clients will be thrilled with what you share with them in each issue of your eNewsletter.

How to Use Email to Promote a Local Fundraising

Before there was Facebook, email is the way to send our words for fundraising and it still a very effective tool to inform. A lot of infomercials are still using emails and the trend will like to continue in the years to come. Here’s how you can use email to send the word out:

1.  Design the flow of mails - You don’t just send the mails blindly, it has to follow a design flow. For example, you can start with a request, then you follow it up with supporting quotes and related client’s story. You can then send a third mail encouraging people to donate and a fourth, thanking them.

2.  Build an subscriber list - We have put together an article detailing the importance of a quality subscriber list. If the list is not qualified, you cannot expect a good performance.

3.  Create an effective email - When writing an email for fundraising, make sure that you fill in the necessary details but don’t make it too verbose that the recipient will be tempted to delete it.

4.  Choose the best broadcast tool - This is the caveat of email; without a good broadcast tool, you will be sending it one by one or you can cc it to everybody in the list. A broadcast tool will make the job a lot easier because it can send thousands of emails at once.

When creating a charity event, your goal should be to minimize the overall expenses so that all the proceeds raised will go directly to the charity. Using Facebook and email accomplished just this so if you haven’t done it yet, you better start now. Click HERE to know more. 

Be a Winner with an Email Campaign

With so much talk about, and emphasis on, Internet Marketing business people often concentrate on only one thing: having all of their communications with clients and prospective clients be Economically Driven. There is another aspect of Marketing to consider, however, and that is the development of an E-Mail Campaign where the end result is nothing more than sharing Enduring Tips with the reader.

The experts at Pathmaker Marketing LLC have discovered that an E-Mail Campaign that provides Valuable Information for the reader to consider helps to add both breadth and depth to a company’s relationship with its clients. One of the more successful formats to use for this campaign is a "How To” program.

Depending on what your business is, the E-Mail Campaign can provide new information to the reader, or simply serve to confirm what they may already know. For example, if you own a Sporting Good’s Store, a ten-part Campaign entitled "10 Steps to Tying Flies that Trout Can’t Resist” would be most beneficial to fly fisherman. Written properly, individuals on your mailing list will look forward to receiving each new installment!

To learn how you and your Company can benefit from an E-Mail Campaign designed especially for your business, contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you want to reach everyone in your community!

Understanding the Importance of Winnable Keywords

To understand the importance of winnable keywords, think of gaining  page-one rankings as a large lemon tree. Typically, a lemon tree has three levels of fruits: Those which are on the low hanging branches and are readily attainable; those on the middle branches, which you might be able to harvest but it will take considerable more effort and those on the very top branches which are, for all intent and purposes, unattainable.


The task of Targeting Winnable Keywords is an Eight Step Process, which includes but is not limited to:

ID Your Target Terms
Locate Variations on those terms
Acquire the CPC and Global Volume Numbers for your Terms
Look for terms under $2.50 and under 2500 in Volume.
Everyone's Blog needs are uniquely different. That's why we design and install Compendium to meet your unique needs.


To Learn more about what we can offer for you, visit our website today HERE.

We Can Help You Create Dynamic Calls to Action!

Identifying Winnable Keywords is only the first of the many ways Pathmaker Marketing LLC can serve you as a Premier Blogging Service. We can help you create Dynamic Calls to Action (CTAs). These guide people to take actions you want them to take. Do you want people to subscribe to your Newsletter, register to your E-mail list, or buy your product? Dynamic CTAs are the area where so many Blogs fall short. This is where we excel!

Another important part of Internet Business Marketing Promotion is to offer an "RSS Feed" (Really Simple Syndication). We'll help you get your Blog content to Linked-In, Facebook, Twitter and any other Social Networks. We'll set up an Automatic Content Transfer to save you both time and energy.

Yet another way we can serve you as your Premier Blogging Service is to help you use your Blog as a Contest Tool. Contests are a great way to increase both the Fan count on your Facebook Page and your Internet Presence. And they're fun! We recently assisted Tyndale House with a Contest to promote their New Translation Bible. Give us a call to hear all about it!

Call us today at (623) 322-3334 or visit our website HERE.

Understanding the Importance of Winnable Keywords

To understand the importance of winnable keywords, think of gaining  page-one rankings as a large lemon tree. Typically, a lemon tree has three levels of fruits: Those which are on the low hanging branches and are readily attainable; those on the middle branches, which you might be able to harvest but it will take considerable more effort and those on the very top branches which are, for all intent and purposes, unattainable.


The task of Targeting Winnable Keywords is an Eight Step Process, which includes but is not limited to:

ID Your Target Terms
Locate Variations on those terms
Acquire the CPC and Global Volume Numbers for your Terms
Look for terms under $2.50 and under 2500 in Volume.
Everyone's Blog needs are uniquely different. That's why we design and install Compendium to meet your unique needs.


To Learn more about what we can offer for you, visit our website today at www.pathmakermarketing.com

Reasons for Digital Outreach

Understandably, the first question that might come to mind is, “Why should we add a Digital Outreach to our church?”  Well, there are a host of reasons you might want to pursue new ideas for outreach, and the reasons for Digital Outreach are indicated below:

1. You will have the ability to reach out beyond the confines of your church to a greater, broader community.

2. If your church currently ‘serves” those in a ten mile radius, your Digital Ministry can go nationwide, or even international 

3. It will allow you to better fill the Great Commission, per Acts 1:8 “But you shall receive power when the Holy Spirit has come upon you; and you shall be witnesses to Me in Jerusalem, and in all Judea and Samaria and to the end of the earth.”

4. Allow you a way of ministering to a vast mission field!


After wondering “why” to go Digital, the next natural concern is “what to do” to go Digital. You may want to establish a Digital Outreach Team, which will coordinate with those in charge of creating other ideas for church outreach.  Together, they can create a plan to implement all your outreach ministry ideas. 

Now, learn how to add a digital outreach to your church by visiting Pathmaker Marketing.