Understanding the Importance of Winnable Keywords

To understand the importance of winnable keywords, think of gaining  page-one rankings as a large lemon tree. Typically, a lemon tree has three levels of fruits: Those which are on the low hanging branches and are readily attainable; those on the middle branches, which you might be able to harvest but it will take considerable more effort and those on the very top branches which are, for all intent and purposes, unattainable.


The task of Targeting Winnable Keywords is an Eight Step Process, which includes but is not limited to:

ID Your Target Terms
Locate Variations on those terms
Acquire the CPC and Global Volume Numbers for your Terms
Look for terms under $2.50 and under 2500 in Volume.
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