How Can We Help in Church Marketing?

In today's world, numerous churches have a web site and many have some form of electronic communication program in place. But for many, the results have been disappointing, failing to live up to even modest expectations.

Pathmaker provides the strategic direction and professional services necessary to achieve your desired results. We bring our decades of experience in fundraising for churches and non-profits, online marketing and local promotion to bear on behalf of you and your church.

We offer a wide variety of services that can help you develop a website that gets people to interact with you. Ideas like email campaigns and facebook contests work, but we'll help you go far beyond that! In addition to website design and development, we can help with you strategic planning and consulting to get your entire fundraising effort producing through strategies such as email fundraising, monthly giving online, local advertising for new visitors and churchgoers, online branding and more.

Why not get started now? Contact us today and see how Pathmaker Marketing can help your church find a successful path for your church's online presence and communications. You have nothing to lose, and potentially a lot to gain, from a simple conversation to talk about your online opportunities.

Maintain your Website with Us!

Have you ever seen a twenty-year old house that no one has done anything to after it was completed? Once eye-catching, brightly painted with all the trimmings, it now appears drab and is most forgettable. The roofsags slightly and the windows appear like droopy eyelids, making you wonder if the owner really hasn't noticed what is happening, or just doesn't care.

If not careful, this is what can happen to your Website, and those who view it wonder the same thing - don't you notice what is happening, or do you just not care? Understanding the importance of having a Website that is in tip-top shape, Pathmaker Marketing LLC is pleased and proud to offer our extraordinary Website Maintenance Service.

We are not talking about Web Development, though we do have extremely qualified designers who can build you an "Award Winning Quality Website" should that be your need or desire.

Rather than "builders," here we're talking about a "maintenance crew" dedicated to keeping your Website fresh, new, exciting and unforgettable.

The importance of a Website Maintenance Service can best be appreciated if you liken your Website to a classroom bulletin board. Do you remember how exited you were when you went to school on a Monday morning and noticed that the teacher had put up a fresh bulletin board over the weekend? You were thrilled by the new colors, the new concept, the new message that the bulletin board reflected. That's the way a "regular visitor" to your Website will feel after our staff works its magic on your behalf.

Visit our Pathmaker Marketing LLC today for more details!

We Have Excellent Copywriters Who Can Help You Present Your Company in the Best Possible Light.

Pathmaker Marketing LLC is both happy and honored to offer the services of their Copywriters in two specific realms

1. As GHOSTWRITERS - Taking your thoughts and ideas and develop them into coherent pages that will both enlighten and entertain the reader;

2. In the production of MARKETING TOOLS - Assisting you in your efforts to Promote your Business, presenting your company in the very best light.

Listed below are a few ideas as to how you can use their talents and services in each of these two major categories:

To learn how the Pathmaker Marketing LLC writing staff can help you with all of your writing needs, please fill in the form below. You will soon learn that this is absolutely the "write" thing to do!

Schedule Your Free Demo to See Firsthand The Power of Email Fundraising to Generate $$

I still find non profit organizations that are apprehensive about email fundraising. It seems like their concerns sometimes hover around issues like: "Will email cannibalize their snail mail results?" or maybe even more fundamentally, "Will people react negatively to solicitations?" from their non profit through email.

Before April 2008, this client had not been doing any email fundraising. They agreed to let Pathmaker start a monthly email fundraising effort on their behalf that was tied to their monthly snail mail fundraising efforts.

After doing an initial Verify My Email campaign, their email list netted out to 20,000 deliverable names.

Here are the results from our last 13 eAppeals for them:

Thirteen-month Summary:

1,816 gifts = $190,887 gross income generated

(Monthly Averages: 140 gifts for $14,683)

Month-by-month eAppeal Income Summary:

13.          April eAppeal                                    118 gifts                 $10,305

12.          March eAppeal                                  91 gifts                  $11,813

11.          February eAppeal                              69 gifts                  $13,184

10.          January 09 eAppeal                           88 gifts                  $9,521

9.            December eAppeal                          122 gifts                  $23,833

8.            November eAppeal                         161 gifts                  $16,950

7.            October eAppeal                            106 gifts                  $6,853

6.            September eAppeal                        231 gifts                  $17,828

5.            August eAppeal                              199 gifts                  $28,550

4.            July eAppeal                                   112 gifts                  $18,500

3.            June eAppeal                                  139 gifts                  $10,450

2.            May eAppeal                                  138 gifts                  $12,528

1.            April 08 eAppeal                            242 gifts                  $10,572

The Best in Graphic Design

At Pathmaker Marketing LLC we understand that Graphic Design is part Art and part Science. An important aspect of this concept is the fact that there is an "Eye Path” that the Design needs to lead your reader through. Frequently, the "Path” that is employed is an "F Path.” The fact that this is true means that your page’s "Real Estate” has various and different Values. It is imperative that your Designer not only be aware of this, but that they incorporate it into the Design that they create for you.

While your Website certainly needs the attention of talented and experienced Designers like those at Pathmaker Marketing LLC, that is not the only aspect of your business that you should consider using our staff for. Everything from E-Letters to White Pages, from E-Newsletters to Blogs should have the touch of a qualified and talented Designer. In fact, anything and everything you present to the public via the Internet needs to be well Designed.

As can be readily understood, the truth of the matter is you either look professional or you don’t. If your Website, rather than looking professional, looks "rinky dink,” then it stands to reason that your business, too, will appear to be "rinky dink”. Liken it to the design of a car─you can have one of the best performing vehicles in the world but unless it has an appealing design chances are extremely good that no one will even get behind the wheel!

To learn how, exactly, you and your Company can benefit from our talented Graphic Artists, you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you will want to look like a million as soon as possible!

Executive Brand Management: What’s in it for You?

Have you GOOGLED yourself lately? My good friend Floyd Allen did and found out he was a convicted killer in Virginia and the Project Manager for the Detroit Medical Center for Legal Activities. In reality he’s neither - - he’s an author in Phoenix, Arizona! Yet, if someone GOOGLES him that is what they will learn. The question is, what will people find out if they GOOGLE you?

While the results can be mildly amusing, as it was for Floyd to discover he was a convicted killer, the humor immediately evaporates when your name is the very basis for the success of your Business or Ministry. Whether you have a common name, or simply one that is the same as someone with less than a stellar reputation, people who may be contemplating doing business with you or supporting your ministry may think twice about it if they GOOGLE you and learn unsavory facts about you - - even if it’s not you they are actually reading about.

Fortunately, PATHMAKER MARKETING LLC can help you alleviate this problem through Executive Brand Management Online. As alluded to earlier, this is a vital service for anyone whose status directly affects the status of their Business or Ministry. If you are the spokesperson/persona of your livelihood, you want to make sure that when someone runs a GOOGLE SEARCH that they find the real you!

We Will Help You Succeed in a Flash!

In a day and age when the whole world seeks Entertainment in all they do, we at Pathmaker Marketing LLC can help you ensure that your Website is as Entertaining as it is Informative. And, we make sure that the Entertainment is far more than for Entertainment alone! By using the ubiquitous FLASH program, we allow visitors to your Website to actually become involved in your site, making it virtually Interactive in nature!

As you undoubtedly know, FLASH is the computer program that provides Dynamic Motion and historically has been included on 99% of all PCs. Developed to help eliminate a totally "static” situation on your Website, it uses either Java Scripting or Videos to enhance your Website. FLASH gives a site great motion, as is demonstrated by a site we recently developed: www.tenboom.com.

It stands to reason that something that is done professionally is more appealing and effective than something accomplished by amateurs. We can assure you that there are no more talented and experienced professionals in the realm of FLASH than those at Pathmaker Marketing LLC. With a keen eye to the aesthetics of FLASH, we are more tuned into the functionality and effectiveness of your Website than simply how good it looks!

Get a FREE SEO Report

Do you know your rankings on Google, Yahoo and MSN?

Organic search traffic is central to generating visitors to your website. When your competitors are out there getting buku visitors, and you're not even in the ballgame, it's time to change that nonsense fast.

It's imperative you find the right keywords, optimize your website for the top three search engines (lesser ones too) and do your submissions if you what want to have more than a passing prayer at showing up. Establishing priority links makes a big difference too. This all takes some time, but the payoff is huge once you start seeing your visitations rise.

Pathmaker can help you get your site into the search marketing channel, and through optimization elevate your rankings over time. Give us a jingle to get your SEO process started, and begin seeing results that you never thought possible.

E-Newsletters are News letters

We here at Pathmaker Marketing LLC have made an observation that is so obvious that it is often overlooked—E-Newsletters are, first and foremost, NEWS letters. Their main intent should be to be a Communication Tool first, a Branding Tool second, and, but only occasionally, an Income Generator last!

It has been our experience that the very best E-Newsletters tend to cover a lot of topics. They include several main Articles, numerous "Tips & Tidbits" and often a Monthly Schedule/ Calendar. When drafted properly, with engaging text, not only will the E-Newsletter not be deleted before it is opened, it will be looked forward to by all those who receive it!

When drafting your E-Newsletter it should be remembered that this tool allows you to let people know who you are, and what you are passionate about! It should, obviously, revolve around your business and area of expertise. It is also a wonderful way to highlight some of your Key Personnel and to honor some of your Major Clients!

To learn how, exactly, you and your Company can benefit from a professionally prepared E-Newsletter, you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you want to enlighten everyone as to who you are, and what you are passionate about!

Real Recession Buster : Econo-Pack

There is absolutely no one more acutely aware of the current economic climate than Pathmaker Marketing. However, unlike many members of the business community we have taken it upon ourselves to do something about it! Knowing that a slowdown in business often places a company in the throes of the vicious cycle where we aren’t going to get more business unless we market ourselves, but we can’t afford to market ourselves until we get more business, we have developed what we simply refer to as the econo-pak of economical services for companies, churches, charities who want to market themselves online economically!

Basically, we have taken in excess of three-dozen services and are offering them to our clients—both new and old, for the unbelievable price of only $295 apiece! Running the gauntlet from Search Engine Optimization to establishing a properly designed Business or Church Blog, our professionals are dedicated to giving our client an economically priced opportunity to get some effective internet advertising accomplished, even in this tight economy.

To learn how, exactly, you and your company, church or charity can benefit from our Economical Services you need to contact Pathmaker Marketing LLC to schedule a phone conversation with Randall Mains as quickly as possible. After all, you want to beat the recession as much as we want you to!

Email Fundraising Case Studies

A. For that church in Chicago, who contracted with us to do their email fundraising, we just filed a recent report that showed we helped the church raise $127,739 through email in 2010.

B. For a large broadcast ministry in Phoenix, we conducted a 13-month email campaign that reaped 1,816 gifts for a total of $190,887 in income, netting them $158,387 after considering all expenses.

C. We also have served several television ministries. One from the East Coast first contacted us in for our help with good web communications. That quickly grew into a successful eMail Marketing effort that has generated $492,986 in email donations during our 38-month relationship to help them fund their ministry endeavors. For 2010, their email fundraising income was $209,294, up 26% over 2009.

We Can Help You Achieve Similar Results! Why not get started now? You can contact us today for a free telephone consultation...simply fill in the form below or call us directly at 623-322-3334. Or, you can hire us online to develop a single email for only $595, or email with landing page and ecommerce checkout for only $1,295, or you could ask us to help you create an entire email fundraising strategy that includes a three-way split test each month, for only $2,495.00. 

The Pyramid Model

Perhaps the best way to envision what the "Welcome Series" helps you accomplish is through the use of the Development World's "Pyramid Model." In that particular Model, the "base" is where most people who contact your company/organization are located. The more involved they become with you, the further they "move up" the Pyramid. The goal, of course, is to get them to the very pinnacle of the Pyramid, where you have become an integral part of their world!

You may have noted that many companies and/or organizations already have a "Welcome Series" that they use via the U.S. Mail. With our experience and expertise, Pathmaker Marketing LLC can coordinate the two rather easily. With the transition of our world to the electronic age, this might be an excellent way to make the transition from "snail mail" to "e-mail!"

To learn how, exactly, you and your Company can benefit from an E-Welcome Program you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you wanteveryone to reach the pinnacle of your Pyramid!

Website Design and Development We Offer

Today's websites provide you with new paradigms for conducting your business online.

Presentation.Visitation.Functionality.Optimization.

Once it was sufficient to put up any old website, until you realized your website could make you standout with top flight presentation. Then you realized you had to get traffic.

So you worked hard at driving visitors to your site, until you realized they were mostly passing through. So you determined to combat that problem by making your site "sticky," installing many reasons for folk to stay around.

But then you discovered you didn't know your visitors, so your website had to function better at converting your site traffic into useable assets: lists, leads, sales, gifts.

In the process of accomplishing that you realized you could optimize your site to improve and enhance and upgrade the results of all the hard work you had invested. That's when you decided to take a breath.

But when you did, you learned about YouTube, Wikipedia, Facebook, Twitter, and so many other online innovations. Maybe you felt pressed to keep up. Hey. Despite the constantly changing dynamics of the internet, Pathmaker Marketing exists to help you navigate a route to online success.

For more information about website design and development visit our website now. 

Benefits of Contest and Sweepstakes

While the use of Contests and Sweepstakes is an obvious boon for Businesses by enhancing your company's brand, it can be equally beneficial for Charities as well. The programs are especially effective when combined with a local live event. HEART FOR THE CITY, an organization dedicated to improving the lives and conditions of underprivileged youth in the Inner City of Glendale, Arizona, incorporated a Contest and Sweepstakes to coincide with an elegant dinner they planned for February they dubbed A Valentine Affair.
Conducted prior to the event, the Contest And Sweepstakes culminated with a drawing at the A Valentine Affair dinner.

To learn how, exactly, you and your Company can benefit from Contests and Sweepstakes you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. Remember, YOU can't win if you don't let OTHERS play!!!

Why not get started right away! Call us today at (623) 322-3334 or visit our website to learn more about Contests and Sweepstakes!

Premier Blogging with Pathmaker Marketing

As you prepare to use Blogging as a key Internet Marketing Idea, you will want to benefit from the best Blog System available. Pathmaker Marketing LLC features the Compendium System. Compendium helps companies, churches, and institutions use their Blogging time in a productive way. The system can help you get page-one rankings. That makes your Blogging a valuable Marketing Tool. One of the great advantages of Compendium is that it targets Winnable Keywords.

To understand the importance of Winnable Keywords, thing of gaining page-one rankings as a large lemon tree.  Typically, a lemon tree has three levels of fruit: Those which are on the low hanging branches and are readily attainable; those on the middle branches, which you might be able to harvest but it will take considerably more effort and those on the very top branches which are, for all intent and purposes, unattainable.

The task of Targeting Winnable Keywords is an Eight Step Process, which includes but is not limited to:

• ID Your Target Terms
• Locate Variations on those terms
• Acquire the CPC and Global Volume Numbers for your Terms
• Look for terms under $2.50 and under 2500 in Volume.

Everyone's Blog needs are uniquely different. That's why we design and install Compendium to meet your unique needs. Call us today at (623) 322-3334 or visit our website to learn more about our Premier Blogging Services.

Search Engine Marketing Program

Next, we focus on Search Engine Optimization. This is a specialized undertaking that the Pathmaker Marketing LLC staff is most adept at, and has had excellent results with for many other clients! Pathmaker Marketing LLC has three objectives while developing your Search Engine Marketing Program: 1) Get Page Rankings, specifically Page One; 2) Get Traffic to Your Website; 3) Convert Visitors to Customers. We meet those objectives first though comprehensive Keyword Research. Once we have discovered the Total Universe of Terms, we focus on theWinnable Terms by refining the list. Once we have identified the Winnable Terms, we approach your Search Engine Marketing Program with a five-pronged method of attack.

Our first area of concentration is Pay-Per-Click Advertising. As we refine your Keyword List en route to determining Winnable Terms, we seek those with a low enough Pay-Per-Click cost to make your quest for Page Rankings a viable undertaking.

Then we focus on Link Building. A science in itself, Link Building is one of those tasks that, while appearing to be tiresome, burdensome and even boring, is an important aspect in a Search Engine Marketing Program.

We follow Link Building with the development of Social Networking. Unbeknownst to many business people, Social Networking can be an integral part of their Search Engine Marketing Program, and not just a way to keep in touch with friends.

Last, but certainly not least, our talented staffers can help you develop a Blogging regimen that will anchor your Search Engine Marketing Program, as each post will work directly to strengthening your Page Ranking. Utilizing our knowledge and skills regarding BLOGGING. You can even retain us to actually write the Blog Posts for you.

While these are five separate undertakings, our clients typically retain us for a Monthly Package that allows us to serve them in all five areas. This package can range in cost form $500 - $1000 - $2500 per month, depending on your needs and the depth and breadth of your Keyword List.

Contact Pathmaker Marketing LLC now to learn more!

SEO – Search Engine Optimization

While the Internet is evolving daily, SEARCH ENGINES is one of the two items that tends to remain constant. Being well positioned allows people to discover exactly what it is that your company has to offer. To better understand this concept, consider the Internet a Super Highway with millions of people zooming along it every day. Your SEO Program serves as a Billboard, advising them of what awaits if they will take the "proper exit" and wind up at your place! Unless they can find you, however, they will always be "potential clients" and never "your clients!" If you aren't showing up in Searches, you don't have a Billboard!!!The first step is to conduct a Keyword Research Program, which will allow you to have a Website that is Optimized!


In regard to your SEO Program the bottom line is this-you either have to hire someone who does this for a living to do it for you, oryou have to spend weeks and months learning how to do it yourself. Pathmaker Marketing LLC is, without a doubt, the leading choice for developing a SEO Program for you! Don't hesitate any longer, contact Pathmaker Marketing LLC and let us help you build your Billboard!

Why not get started right away! Contact Pathmaker today!

Take Pride on Your Graphic Design

At Pathmaker Marketing LLC we have a whole army of designers standing by to help you ensure that all of your Graphic endeavors are something that you can take great pride in, and that will be ever memorable to those who view them! While beauty is in the eye of the beholder, "cheesy” is pretty much universally accepted as being undesirable!

While many people may not realize it, Graphic Design is an area that you DO NOT want to skimp on. For a relatively small investment you can make sure that your company looks like a million bucks on the Internet. For example, you can have a really top flight looking Website for a mere $1500 - $2000. And, for another $1000 or so you can even add FLASH to it as well!

Though somewhat of a cliché, you don’t get a second chance to make a first impression and, if you aren’t careful, your Websitecan actually work to bring down your Brand─as perception is 95% of reality. Unless dynamic, your Website will make people think less of both you and your company, without even giving you an opportunity to prove them wrong!

To learn how, exactly, you and your Company can benefit from our talented Graphic Artists, you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you will wantto look like a million as soon as possible!

Accept the Challenge of Internationalization

As we enter into the second decade of the 21st Century it is more and more apparent that we are living in an ever-shrinking world! We at Pathmaker Marketing LLC are not only aware of this, but, rather, we stand ready to help you and your company compete in an ever expanding arena where English is not the only language spoken. As a result, we look forward to helping you accept the challenge of Internationalization!!

At one point in time, Internationalization meant that a company would be reaching out and expanding into other nations around the world. Today, however, the nations have come to us. The number of ethnicities that surround us is remarkable and, as astute business people, we need to do all that we possibly can to tap into these most viable markets.

How, exactly, can Pathmaker Marketing LLC help you do this? We can assist you in doing a survey regarding the number of possible ethnic markets that you are currently missing out on! Once we have accomplished this, our next step will be to help you in what we consider to be the major aspects of Internet and Social Network Marketing!

To learn how, exactly, you and your Company can benefit from an Internationalization Program you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you want to reach everyone in your community!

Web Site Analysis: Help Your Business Grow!

With some strategic planning, your website not only can draw new customers, it can ultimately make hard-hitting contributions to your organization's growth. If your site has been sitting around just looking pretty, consider these ways you can get it to start flexing muscle:

1. First, is your site search engine-optimized to attract the most and best traffic? By performing search engine optimization (SEO), you can use strategic keywords, site design, and HTML coding to improve your site's rankings in online searches. Generally, websites that rank highest (the ones that appear earliest in search results) receive the most visits.

2. Once you've increased your traffic, is your website converting it into valuable marketing assets? Generating website traffic without parlaying it into mailing lists, leads, and donations is like having a highway billboard-you get visibility and brand awareness, but no tangible assets once the billboard comes down. By adding online information forms and incentive offers, you can actively convert your site traffic into names and contact information, create goodwill by providing beneficial information or resources, and begin developing relationships. Over time, your website visitors may produce online fundraising dollars and become regular givers or even major benefactors. Check out these websites that are effectively using Pathmaker techniques to transforming traffic into assets:

• Jewish Voice Ministries International
• Mainstay Ministries
• Gregory Dickow Ministries