I still find
non profit organizations that are apprehensive about email fundraising. It
seems like their concerns sometimes hover around issues like: "Will email
cannibalize their snail mail results?" or maybe even more fundamentally,
"Will people react negatively to solicitations?" from their non
profit through email.
Before April
2008, this client had not been doing any email fundraising. They agreed to let
Pathmaker start a monthly email fundraising effort on their behalf that was
tied to their monthly snail mail fundraising efforts.
After doing
an initial Verify My Email campaign,
their email list netted out to 20,000 deliverable names.
Here are the
results from our last 13 eAppeals for them:
Thirteen-month
Summary:
1,816 gifts
= $190,887 gross income generated
(Monthly
Averages: 140 gifts for $14,683)
Month-by-month
eAppeal Income Summary:
13. April eAppeal 118 gifts $10,305
12. March eAppeal 91 gifts $11,813
11. February eAppeal 69 gifts $13,184
10. January 09 eAppeal 88 gifts $9,521
9. December eAppeal 122 gifts $23,833
8. November eAppeal 161 gifts $16,950
7. October eAppeal 106 gifts $6,853
6. September eAppeal 231 gifts $17,828
5. August eAppeal 199 gifts $28,550
4. July eAppeal 112 gifts $18,500
3. June eAppeal 139 gifts $10,450
2. May eAppeal 138 gifts $12,528
1. April 08 eAppeal 242 gifts $10,572
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