The Map to Sucess for Your SEM Program

Remembering that Keyword Research is the Foundation of an effective Search Engine Marketing Program will allow you to understand that, basically, you need to "chase” those individuals who want your Product/Service and are using the Internet to find you!  Our goal, on your behalf, is to determine and isolate the words they will be using while they are looking for you!  These are the words/terms that they will type into their Google Search.  Your goal, and our intent, is to make sure that you and/or your company "comes up” when they type in their Search Words!

"How many words can there possibly be?” you may ask.  Actually, the number is staggering, on the very verge of astronomical!!  And, you never know which ones your potential clients are going to be using, for you might not even think of some of them.  To better understand this, consider the fact that in the United States there are 850 species of birds.  Now, any one individual will undoubtedly see only a small percentage of these in their lifetime. The key is - - the birds they see will depend on where they come from!!  You won’t see a Roadrunner unless you have been to the southwest, for example.  What this means in regard to Keyword Research is this:  the staff at Pathmaker Marketing LLC will take it upon themselves to determine where your potential clients are coming from - - both geographically AND through their thought processes!