In the day and age that we live one thing
is as true as it ever was - - it doesn’t matter how good
you are or how competitive your prices are if no one knows about
you! As a result, the age-old challenge
of making sure that potential clients find you continues to rage on. Currently, however, the secret
to achieving this goal no longer revolves around the yellow pages, billboards
nor, to some extent, even radio and TV advertising. Rather, the key, the “secret”
if you would, to marketing success pretty much revolves around the Internet
and Social Media!
This
realm can, without a doubt, be over-whelming to the average businessman. While volumes and volumes have been written
on this topic, there are five “golden nuggets’ that will at least give
you a “jump-start” in the Marketing World of the 21st Century!
·
PURSUE SEARCH ENGINE RANKING
ON YOUR TARGETED LOCAL KEYWORDS - Example: Plumber - Dallas - Texas
·
ENCOURAGE CLIENTS TO WRITE
AND POST POSITIVE REVIEWS IN GOOGLE PLACES (and YAHOO and BING) and LOCAL
DIRECTORIES such as ANGIE’S LIST - There are
several excellent ways to accomplish this.
·
CREATE YOUR SOCIAL MEDIA
PROFILES - Including Company Accounts (not
personal) in FOURSQUARE, FACEBOOK, TWITTER, LINKED IN and YOU TUBE!
·
GET LISTED IN AS MANY LOCAL DIRECTORIES AS POSSIBLE - These can run the gamut
from “Angie’s List” to “Hot Frog” and include things like:
superpages.com kudzu.com
yellowpages.com local.com
yelp.com citysearch.com
myhuckleberry.com company.com
showmelocal.com ezlocal.com
·
CREATE A LOCAL PRESNECE ON
THE BIG THREE SEARCH ENGINES - These are, of
course, GOOGLE PLACES, YAHOO LOCAL, and BING LOCAL (BUSINESS PORTAL).
As you can
imagine, there are important procedures necessary to accomplish the above
steps, and, to
learn what they are, go HERE.
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