If your goal is to achieve success on the Internet by becoming a viable email Marketing Firm, you need to have at least a working knowledge of ESPs, and be able to decide which one, exactly, will serve your needs best. That’s why email Marketing Specialists have done the leg-work to identify andresearch the various ESPs to determine which one will serve you best.
Unbeknownst to many, ESPs fall into three levels: Entry, Mid, and Elite. Following is a sampling ofESPs in each category:
| Entry | Mid | Elite |
| iContact | Convio | Exec Target |
| Emma | Vertical Response | Bronto |
| Lyris | ||
| Com F5 |
Typically, unless your Mailing List exceeds 10,000 you need not go above the “Entry” Level. With this information in mind, email marketing experts can evaluate your needs and help you determine which ESP would be best for you! If you are involved in Professional email Marketing, choosing the correct ESPis a must!
To read more, click HERE.
Short marketing emails are the most effective of all. Try to keep your language direct and to the point. Doing this will show that you respect the time of your readers.
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