Email fundraising is not something that only the professional fundraisers can do to raise funds. Even a newbie fundraiser can do such if he/she knows the secrets of this campaign. Just like any Internet business marketing promotion, targeting a hungry niche is of topmost importance otherwise, you will be wasting your time because all your mails will be instantly deleted. Here are some tips:
1. Customize your email - Do not send a “one-size-fits-all” email to all your targets. This is an instant turn off because people will just know it when the mail is not really for them. Take your time to create a customized email for the specific niche that you are sending it to. Generic email is a sign that you are being lazy and believe me, people can sense it.
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