Sunday, May 5, 2013

Get a FREE SEO Report


Do you know your rankings on Google, Yahoo and MSN?

Organic search traffic is central to generating visitors to your website. When your competitors are out there getting buku visitors, and you're not even in the ballgame, it's time to change that nonsense fast.

It's imperative you find the right keywords, optimize your website for the top three search engines (lesser ones too) and do your submissions if you what want to have more than a passing prayer at showing up. Establishing priority links makes a big difference too. This all takes some time, but the payoff is huge once you start seeing your visitations rise.

Pathmaker can help you get your site into the search marketing channel, and through optimization elevate your rankings over time. Give us a jingle to get your SEO process started, and begin seeing results that you never thought possible.

Tuesday, April 30, 2013

E-Newsletters are News letters


We here at Pathmaker Marketing LLC have made an observation that is so obvious that it is often overlooked—E-Newsletters are, first and foremost, NEWS letters. Their main intent should be to be a Communication Tool first, a Branding Tool second, and, but only occasionally, an Income Generator last!

It has been our experience that the very best E-Newsletters tend to cover a lot of topics. They include several main Articles, numerous "Tips & Tidbits" and often a Monthly Schedule/ Calendar. When drafted properly, with engaging text, not only will the E-Newsletter not be deleted before it is opened, it will be looked forward to by all those who receive it!

When drafting your E-Newsletter it should be remembered that this tool allows you to let people know who you are, and what you are passionate about! It should, obviously, revolve around your business and area of expertise. It is also a wonderful way to highlight some of your Key Personnel and to honor some of your Major Clients!

To learn how, exactly, you and your Company can benefit from a professionally prepared E-Newsletter, you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you want to enlighten everyone as to who you are, and what you are passionate about!

Friday, April 26, 2013

Real Recession Buster : Econo-Pack


There is absolutely no one more acutely aware of the current economic climate than Pathmaker Marketing. However, unlike many members of the business community we have taken it upon ourselves to do something about it! Knowing that a slowdown in business often places a company in the throes of the vicious cycle where we aren’t going to get more business unless we market ourselves, but we can’t afford to market ourselves until we get more business, we have developed what we simply refer to as the econo-pak of economical services for companies, churches, charities who want to market themselves online economically!

Basically, we have taken in excess of three-dozen services and are offering them to our clients—both new and old, for the unbelievable price of only $295 apiece! Running the gauntlet from Search Engine Optimization to establishing a properly designed Business or Church Blog, our professionals are dedicated to giving our client an economically priced opportunity to get some effective internet advertising accomplished, even in this tight economy.

To learn how, exactly, you and your company, church or charity can benefit from our Economical Services you need to contact Pathmaker Marketing LLC to schedule a phone conversation with Randall Mains as quickly as possible. After all, you want to beat the recession as much as we want you to!

Wednesday, April 24, 2013

Email Fundraising Case Studies


A. For that church in Chicago, who contracted with us to do their email fundraising, we just filed a recent report that showed we helped the church raise $127,739 through email in 2010.

B. For a large broadcast ministry in Phoenix, we conducted a 13-month email campaign that reaped 1,816 gifts for a total of $190,887 in income, netting them $158,387 after considering all expenses.

C. We also have served several television ministries. One from the East Coast first contacted us in for our help with good web communications. That quickly grew into a successful eMail Marketing effort that has generated $492,986 in email donations during our 38-month relationship to help them fund their ministry endeavors. For 2010, their email fundraising income was $209,294, up 26% over 2009.

We Can Help You Achieve Similar Results! Why not get started now? You can contact us today for a free telephone consultation...simply fill in the form below or call us directly at 623-322-3334. Or, you can hire us online to develop a single email for only $595, or email with landing page and ecommerce checkout for only $1,295, or you could ask us to help you create an entire email fundraising strategy that includes a three-way split test each month, for only $2,495.00. 

Saturday, April 20, 2013

The Pyramid Model

Perhaps the best way to envision what the "Welcome Series" helps you accomplish is through the use of the Development World's "Pyramid Model." In that particular Model, the "base" is where most people who contact your company/organization are located. The more involved they become with you, the further they "move up" the Pyramid. The goal, of course, is to get them to the very pinnacle of the Pyramid, where you have become an integral part of their world!
You may have noted that many companies and/or organizations already have a "Welcome Series" that they use via the U.S. Mail. With our experience and expertise, Pathmaker Marketing LLC can coordinate the two rather easily. With the transition of our world to the electronic age, this might be an excellent way to make the transition from "snail mail" to "e-mail!"
To learn how, exactly, you and your Company can benefit from an E-Welcome Program you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you wanteveryone to reach the pinnacle of your Pyramid!

Thursday, April 18, 2013

Website Design and Development We Offer

Today's websites provide you with new paradigms for conducting your business online.
Presentation.Visitation.Functionality.Optimization.

Once it was sufficient to put up any old website, until you realized your website could make you standout with top flight presentation. Then you realized you had to get traffic.

So you worked hard at driving visitors to your site, until you realized they were mostly passing through. So you determined to combat that problem by making your site "sticky," installing many reasons for folk to stay around.

But then you discovered you didn't know your visitors, so your website had to function better at converting your site traffic into useable assets: lists, leads, sales, gifts.

In the process of accomplishing that you realized you could optimize your site to improve and enhance and upgrade the results of all the hard work you had invested. That's when you decided to take a breath.

But when you did, you learned about YouTube, Wikipedia, Facebook, Twitter, and so many other online innovations. Maybe you felt pressed to keep up. Hey. Despite the constantly changing dynamics of the internet, Pathmaker Marketing exists to help you navigate a route to online success.

For more information about website design and development visit our website now. 

Wednesday, April 10, 2013

Benefits of Contest and Sweepstakes


While the use of Contests and Sweepstakes is an obvious boon for Businesses by enhancing your company's brand, it can be equally beneficial for Charities as well. The programs are especially effective when combined with a local live event. HEART FOR THE CITY, an organization dedicated to improving the lives and conditions of underprivileged youth in the Inner City of Glendale, Arizona, incorporated a Contest and Sweepstakes to coincide with an elegant dinner they planned for February they dubbed A Valentine Affair.
Conducted prior to the event, the Contest And Sweepstakes culminated with a drawing at the A Valentine Affair dinner.

To learn how, exactly, you and your Company can benefit from Contests and Sweepstakes you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. Remember, YOU can't win if you don't let OTHERS play!!!

Why not get started right away! Call us today at (623) 322-3334 or visit our website to learn more about Contests and Sweepstakes!