E-Newsletters are News letters

We here at Pathmaker Marketing LLC have made an observation that is so obvious that it is often overlooked—E-Newsletters are, first and foremost, NEWS letters. Their main intent should be to be a Communication Tool first, a Branding Tool second, and, but only occasionally, an Income Generator last!

It has been our experience that the very best E-Newsletters tend to cover a lot of topics. They include several main Articles, numerous "Tips & Tidbits" and often a Monthly Schedule/ Calendar. When drafted properly, with engaging text, not only will the E-Newsletter not be deleted before it is opened, it will be looked forward to by all those who receive it!

When drafting your E-Newsletter it should be remembered that this tool allows you to let people know who you are, and what you are passionate about! It should, obviously, revolve around your business and area of expertise. It is also a wonderful way to highlight some of your Key Personnel and to honor some of your Major Clients!

To learn how, exactly, you and your Company can benefit from a professionally prepared E-Newsletter, you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you want to enlighten everyone as to who you are, and what you are passionate about!

Real Recession Buster : Econo-Pack

There is absolutely no one more acutely aware of the current economic climate than Pathmaker Marketing. However, unlike many members of the business community we have taken it upon ourselves to do something about it! Knowing that a slowdown in business often places a company in the throes of the vicious cycle where we aren’t going to get more business unless we market ourselves, but we can’t afford to market ourselves until we get more business, we have developed what we simply refer to as the econo-pak of economical services for companies, churches, charities who want to market themselves online economically!

Basically, we have taken in excess of three-dozen services and are offering them to our clients—both new and old, for the unbelievable price of only $295 apiece! Running the gauntlet from Search Engine Optimization to establishing a properly designed Business or Church Blog, our professionals are dedicated to giving our client an economically priced opportunity to get some effective internet advertising accomplished, even in this tight economy.

To learn how, exactly, you and your company, church or charity can benefit from our Economical Services you need to contact Pathmaker Marketing LLC to schedule a phone conversation with Randall Mains as quickly as possible. After all, you want to beat the recession as much as we want you to!

Email Fundraising Case Studies

A. For that church in Chicago, who contracted with us to do their email fundraising, we just filed a recent report that showed we helped the church raise $127,739 through email in 2010.

B. For a large broadcast ministry in Phoenix, we conducted a 13-month email campaign that reaped 1,816 gifts for a total of $190,887 in income, netting them $158,387 after considering all expenses.

C. We also have served several television ministries. One from the East Coast first contacted us in for our help with good web communications. That quickly grew into a successful eMail Marketing effort that has generated $492,986 in email donations during our 38-month relationship to help them fund their ministry endeavors. For 2010, their email fundraising income was $209,294, up 26% over 2009.

We Can Help You Achieve Similar Results! Why not get started now? You can contact us today for a free telephone consultation...simply fill in the form below or call us directly at 623-322-3334. Or, you can hire us online to develop a single email for only $595, or email with landing page and ecommerce checkout for only $1,295, or you could ask us to help you create an entire email fundraising strategy that includes a three-way split test each month, for only $2,495.00. 

The Pyramid Model

Perhaps the best way to envision what the "Welcome Series" helps you accomplish is through the use of the Development World's "Pyramid Model." In that particular Model, the "base" is where most people who contact your company/organization are located. The more involved they become with you, the further they "move up" the Pyramid. The goal, of course, is to get them to the very pinnacle of the Pyramid, where you have become an integral part of their world!

You may have noted that many companies and/or organizations already have a "Welcome Series" that they use via the U.S. Mail. With our experience and expertise, Pathmaker Marketing LLC can coordinate the two rather easily. With the transition of our world to the electronic age, this might be an excellent way to make the transition from "snail mail" to "e-mail!"

To learn how, exactly, you and your Company can benefit from an E-Welcome Program you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. After all, you wanteveryone to reach the pinnacle of your Pyramid!

Website Design and Development We Offer

Today's websites provide you with new paradigms for conducting your business online.

Presentation.Visitation.Functionality.Optimization.

Once it was sufficient to put up any old website, until you realized your website could make you standout with top flight presentation. Then you realized you had to get traffic.

So you worked hard at driving visitors to your site, until you realized they were mostly passing through. So you determined to combat that problem by making your site "sticky," installing many reasons for folk to stay around.

But then you discovered you didn't know your visitors, so your website had to function better at converting your site traffic into useable assets: lists, leads, sales, gifts.

In the process of accomplishing that you realized you could optimize your site to improve and enhance and upgrade the results of all the hard work you had invested. That's when you decided to take a breath.

But when you did, you learned about YouTube, Wikipedia, Facebook, Twitter, and so many other online innovations. Maybe you felt pressed to keep up. Hey. Despite the constantly changing dynamics of the internet, Pathmaker Marketing exists to help you navigate a route to online success.

For more information about website design and development visit our website now. 

Benefits of Contest and Sweepstakes

While the use of Contests and Sweepstakes is an obvious boon for Businesses by enhancing your company's brand, it can be equally beneficial for Charities as well. The programs are especially effective when combined with a local live event. HEART FOR THE CITY, an organization dedicated to improving the lives and conditions of underprivileged youth in the Inner City of Glendale, Arizona, incorporated a Contest and Sweepstakes to coincide with an elegant dinner they planned for February they dubbed A Valentine Affair.
Conducted prior to the event, the Contest And Sweepstakes culminated with a drawing at the A Valentine Affair dinner.

To learn how, exactly, you and your Company can benefit from Contests and Sweepstakes you need to contact Pathmaker Marketing LLC to schedule a private phone conversation with CEO Randall Mains as quickly as possible. Remember, YOU can't win if you don't let OTHERS play!!!

Why not get started right away! Call us today at (623) 322-3334 or visit our website to learn more about Contests and Sweepstakes!

Premier Blogging with Pathmaker Marketing

As you prepare to use Blogging as a key Internet Marketing Idea, you will want to benefit from the best Blog System available. Pathmaker Marketing LLC features the Compendium System. Compendium helps companies, churches, and institutions use their Blogging time in a productive way. The system can help you get page-one rankings. That makes your Blogging a valuable Marketing Tool. One of the great advantages of Compendium is that it targets Winnable Keywords.

To understand the importance of Winnable Keywords, thing of gaining page-one rankings as a large lemon tree.  Typically, a lemon tree has three levels of fruit: Those which are on the low hanging branches and are readily attainable; those on the middle branches, which you might be able to harvest but it will take considerably more effort and those on the very top branches which are, for all intent and purposes, unattainable.

The task of Targeting Winnable Keywords is an Eight Step Process, which includes but is not limited to:

• ID Your Target Terms
• Locate Variations on those terms
• Acquire the CPC and Global Volume Numbers for your Terms
• Look for terms under $2.50 and under 2500 in Volume.

Everyone's Blog needs are uniquely different. That's why we design and install Compendium to meet your unique needs. Call us today at (623) 322-3334 or visit our website to learn more about our Premier Blogging Services.

Search Engine Marketing Program

Next, we focus on Search Engine Optimization. This is a specialized undertaking that the Pathmaker Marketing LLC staff is most adept at, and has had excellent results with for many other clients! Pathmaker Marketing LLC has three objectives while developing your Search Engine Marketing Program: 1) Get Page Rankings, specifically Page One; 2) Get Traffic to Your Website; 3) Convert Visitors to Customers. We meet those objectives first though comprehensive Keyword Research. Once we have discovered the Total Universe of Terms, we focus on theWinnable Terms by refining the list. Once we have identified the Winnable Terms, we approach your Search Engine Marketing Program with a five-pronged method of attack.

Our first area of concentration is Pay-Per-Click Advertising. As we refine your Keyword List en route to determining Winnable Terms, we seek those with a low enough Pay-Per-Click cost to make your quest for Page Rankings a viable undertaking.

Then we focus on Link Building. A science in itself, Link Building is one of those tasks that, while appearing to be tiresome, burdensome and even boring, is an important aspect in a Search Engine Marketing Program.

We follow Link Building with the development of Social Networking. Unbeknownst to many business people, Social Networking can be an integral part of their Search Engine Marketing Program, and not just a way to keep in touch with friends.

Last, but certainly not least, our talented staffers can help you develop a Blogging regimen that will anchor your Search Engine Marketing Program, as each post will work directly to strengthening your Page Ranking. Utilizing our knowledge and skills regarding BLOGGING. You can even retain us to actually write the Blog Posts for you.

While these are five separate undertakings, our clients typically retain us for a Monthly Package that allows us to serve them in all five areas. This package can range in cost form $500 - $1000 - $2500 per month, depending on your needs and the depth and breadth of your Keyword List.

Contact Pathmaker Marketing LLC now to learn more!

SEO – Search Engine Optimization

While the Internet is evolving daily, SEARCH ENGINES is one of the two items that tends to remain constant. Being well positioned allows people to discover exactly what it is that your company has to offer. To better understand this concept, consider the Internet a Super Highway with millions of people zooming along it every day. Your SEO Program serves as a Billboard, advising them of what awaits if they will take the "proper exit" and wind up at your place! Unless they can find you, however, they will always be "potential clients" and never "your clients!" If you aren't showing up in Searches, you don't have a Billboard!!!The first step is to conduct a Keyword Research Program, which will allow you to have a Website that is Optimized!


In regard to your SEO Program the bottom line is this-you either have to hire someone who does this for a living to do it for you, oryou have to spend weeks and months learning how to do it yourself. Pathmaker Marketing LLC is, without a doubt, the leading choice for developing a SEO Program for you! Don't hesitate any longer, contact Pathmaker Marketing LLC and let us help you build your Billboard!

Why not get started right away! Contact Pathmaker today!