Web Analysis

With some strategic planning, your website not only can draw new customers, it can ultimately make hard-hitting contributions to your organization's growth. If your site has been sitting around just looking pretty, consider these ways you can get it to start flexing muscle:

• First, is your site search engine-optimized to attract the most and best traffic? By performing search engine optimization (SEO), you can use strategic keywords, site design, and HTML coding to improve your site's rankings in online searches. Generally, websites that rank highest (the ones that appear earliest in search results) receive the most visits.
• Once you've increased your traffic, is your website converting it into valuable marketing assets? Generating website traffic without parlaying it into mailing lists, leads, and donations is like having a highway billboard-you get visibility and brand awareness, but no tangible assets once the billboard comes down. By adding online information forms and incentive offers, you can actively convert your site traffic into names and contact information, create goodwill by providing beneficial information or resources, and begin developing relationships. Over time, your website visitors may produce online fundraising dollars and become regular givers or even major benefactors. Check out these websites that are effectively using Pathmaker techniques to transforming traffic into assets:
  • Jewish Voice Ministries International
  • Mainstay Ministries
  • Gregory Dickow Ministries
• A strategic eWelcome series introducing people to your ministry is a great tool for traffic conversion. Here's how it works:
  • Step one is to ask for basic information (first name and email address) in exchange for downloadable incentives such as resources, ideas, or news. This basic contact information immediately enables you to communicate through email.
  • Step two is the thank you page, where in exchange for complete contact information (full name, snail mail address, phone number) you can offer free welcome gifts by mail.
  • Step three is to send an email each week for four to six weeks, introducing the various aspects of your ministry or organization. These communications are strictly informational, without requesting donations, and will help develop relationships by providing valued information.
  • Finally, these names are added to your regular email list and can begin receiving appeals for money.
  Pathmaker Marketing has found that for every 100 email addresses collected, 65 convert into full names and mailing addresses for receiving welcome kits. And once you have this information, you can also begin traditional direct marketing fundraising efforts.

Helping You Find a Successful Online Strategy for Your Church

In today's world, numerous churches have a web site and many have some form of electronic communication program in place. But for many, the results have been disappointing, failing to live up to even modest expectations?

Pathmaker provides the strategic direction and professional services necessary to achieve your desired results. We bring our decades of experience in fundraising for churches and non-profits, online marketing and local promotion to bear on behalf of you and your church.

We offer a wide variety of services that can help you develop a website that gets people to interact with you. Ideas like email campaigns and facebook contests work, but we'll help you go far beyond that! In addition to website design and development, we can help with you strategic planning and consulting to get your entire fundraising effort producing through strategies such as email fundraising, monthly giving online, local advertising for new visitors and churchgoers, online branding and more.

Why not get started now? Fill in the form below to request a personal call back on how Pathmaker Marketing can help your church find a successful path for your church's online presence and communications. You have nothing to lose, and potentially a lot to gain, from a simple conversation to talk about your online opportunities.

Copywriting

Information is the most valuable commodity we have, and the best way to impart information is via the written word. Unfortunately, many people feel that lack of time, talent or both prevents them from sharing with the rest of the world the wealth of knowledge that they have acquired and accumulated. If that's true for you, then you need to seek the services of a quality Copywriter, and there is, perhaps, no finer Copywriters available than those on the staff of Pathmaker Marketing LLC!

With Numerous Books - both fiction and non-fiction, over a dozen Novellas, Hundreds of Magazine Articles, and numerousFundraising Emails, eNewsletters, Landing Pages and Blog Posts to their credit, the Pathmaker team is prolific, articulate, and accurate when producing the written word. Whether to be shared in hard copy or electronic format, the final product they produce will be something that you will not only be pleased with, but proud of as well!

Pathmaker Marketing LLC is both happy and honored to offer the services of their Copywriters in two specific realms

1. As GHOSTWRITERS - Taking your thoughts and ideas and develop them into coherent pages that will both enlighten and entertain the reader;

2. In the production of MARKETING TOOLS - Assisting you in your efforts to Promote your Business, presenting your company in the very best light

Web Design @ Pathmaker Marketing

The ultimate measure of the success of your Website is determined by Conversion Rate. When you invest money in a website and the methods used to bring traffic to it, you need to be able to calculate ROI (Return on Investment) and your Conversion Rateis what you should use to make this determination. Conversion Rate can be defined as the percentage of people who, after visiting your Website, take the desired action you have in mind - Signing up for your Newsletter or Making a Purchase. We can assure you that no Website will have a Conversion Rate higher than the ones created by the Design Staff of Pathmaker Marketing LLC.

Visit http://jerusalemprayerteam.org/ and see one of our best creations.

Free Website Evaluation

Is your website a pretty billboard ...
or hard core horsepower for company growth?

When we evaluate sites, we often look first at aesthetics, because you don't need to drop a million bucks to look like a million-dollar organization. If your look and feel is broken, it's time to get that problem fixed pronto.

But more often than not, the real issue is not a surface problem, but a underlying functional one. Does your website work hard at converting site traffic into useable assets? Lists, leads, sales or donations -- If you're not actively getting these from your site traffic, your pretty billboard isn't performing its most strategic marketing role.

Properly done, a company website is fully capable of making substantial contributions to your company growth.

Functionality is key. Let Pathmaker perform its functional evaluation of your site, and see how you stack up against this litmus test. If you need help improving, like many sites do, we can give you a easy-to-understand proposal on how we can help you get up to code.

How to Increase Facebook Page Fans from 0 to 5000

If you are a newbie to Facebook, listed below are ways on how to increase Facebook page fans from 0 to 5000:

1) Post content consistently and backlink when appropriate - As people notice that content and like your page, your fans will grow and get engaged with you, and then more of your content will go viral throughout the Facebook channel, to be noticed by prospective new fans. In regard to back linking, you don't have to out link from all your posts, but make sure you do link to your company website or blog for those posts require further reading, some kind of download, or a purchase decision.

2) Post content that is engaging and relevant to people - Another way on how to increase Facebook page fans from 0 to 5000 is to post relevant content. Before you know it, fans will start liking your Page. You see, people are constantly looking for solutions to their problems and if you can demonstrate to them through good content that you have what they are looking for, you will win their loyalty.

3) Add pictures and/or How to videos - Psychology has proven it that we respond better to videos and pictures rather than just pure text. That is exactly the reason why computers developed the so called graphical user interface because of this basic psychology that we have.

4. Ask relevant questions of your fans - Engage your existing fans by asking them relevant questions. Ask them how your product has impacted their lives, what problems were you able to solve with the services that you offer and similar things.

5. Invite people to answer surveys and ask their opinions - It’s not enough to ask them questions, engage them further by inviting them on a survey. This will engage them further and you will also get feedbacks regarding what you need to improve regarding your product or service.

6. Give rewards - There are companies that give out discounts if you will “like” their business page on Facebook. You can think of similar strategies to that are applicable to your fundraising company and get the same impact. What you are trying to do is win the loyalty of people.

These are some of the things on how to increase your Facebook page fans from 0 to 5000. This is one of those daily fun activities that you can do that guarantees success to your online business. Contact Pathmaker Marketing via Skype at (623) 322-3334 if you need further assistance.

Increase your Online Sales through E-mail Marketing

by Randall Mains

Increase your Online Sales through E-mail Marketing. This is one of the strategies that Pathmaker Marketing is doing for its clients and has been proven effective on all kinds of businesses. This is especially true if “coupons” and special offers figure prominently in your Marketing Program. For many businesses, E-Mail Marketing may very well be your ticket to “Marketing Paradise!” Prime examples of those who might benefit from E-Mail Marketing are Restaurants, Sporting Goods Stores and Churches. To begin with, we need to realize that there are two major challenges in implementing an effective E-Mail Marketing Program: The key to building your list is that you have to provide a reason for people to join. In the case of the Restaurant and Sporting Goods Store, you might offer a "2 for 1 coupon,” or a "20% Off” your next order when they sign up. A Church might offer a free White Paper on Prayer or Better Family Life for signing up. You provide patrons the opportunity to enroll while they are in your establishment, and at that time you explain that future coupons will be forthcoming when they "enroll” with you.

Once a Restaurant has a list to work with they can start their E-Mail Marketing Program. They can send out coupons for Karaoke Night, or for Holiday Discounts, or maybe even to join you for Monday Night Football. It is important to remember that an E-Mail Marketing Program is primarily to provide your business with "spikes,” corresponding to the event or holiday. Inasmuch as E-Mails tend to have a short "shelf life,” these are good for “short term” promotions. For the Sporting Goods store it would be very similar, but you might want to offer "how to” classes for members of your contact list. You might also promote a "One Day Sale” or a "Week End Event.” While Restaurants might take advantage of Holidays, the Sporting Goods Store might benefit from the various seasons - Hunting, Fishing, Baseball, etc. An E-Mail inviting your contact list members to attend a class titled "A one day Guide to tying Flies” would serve several purposes: 1) It would help you determine your clients area of interest and 2) it would set the stage for increased sales regarding Fly Fishing!

Another way to Increase your online sales through e-mail marketing is to offer an invitation to a special Holiday Service or even a “Movie Night” or special musical presentation. Again, the idea is to get people in so that you can determine what their needs are and how you can help meet those needs. Regardless of the entity are promoting, there are several important facts you need to keep in mind when building your E-Mail Program. Most importantly, perhaps, is the fact that you will want to design your coupons in HTML. This not only allows you to develop and forward an "attractive” coupon that will render properly, it also provides you with the means to "track” your E-Mails, allowing you to know how many of them are being opened and, perhaps even more importantly, how many recipients are "clicking through.”